GO TO MARKET (GTM)

LINE PROCESS

Eigerindo MPI
GO TO MARKET (GTM) LINE PROCESS
PRA GTM
PRA GTM MEETINGS
PRODUCT (DESIGN) Collecting design reference and make a list…

MATERIALS Fabrics Update & Sourcing

MD & MARKETING Sales Target list & Market Research/Market Trend

GTM 0 Design Brief

Design Brief proposed by
Sourcing Fabric manager as per result from
marketing department after
Material base on target price we market research. FOB
Concepting Design want to achieve, because price
of material is always fluktuatif, ((FOB=Target price-tax)x
Continuous from design brief, so for chosen material, team margin 0,39)
completing with target price and must have more than one
detail concept. option.

GO TO GTM 1
 GO TO MARKET (GTM) LINE PROCESS

On this step: GTM 1

1. The manager makes a list of each Update Line List Product Manager Update Design Brief
stage of the process that has been, GTM 1
is being and will be created.
2. Material Team has filled out the
risk assessment form, also inform
about update fabric from last
Risk Asessment Material Update Fabric Sourcing
hanger received.

3. Designer makes a sketch (design

review 1).

Tech pack for Designer Update Design Concept

design concept
already approved
4. PD team performs an act plan
related to booking sample rooms.
Supplier Act.Plan Development Req.Proto 1 & Costing
5. MD started making forecasts
based on sales history to determine
budget allocations.

6. Purchasing Team makes bookings Merchandiser

for production activities against
Forecast
suppliers.

Supplier Act.Plan Purchasing

GTM 2
 GO TO MARKET (GTM) LINE PROCESS

On this step: GTM 2

1. Review Progress GTM and Update Line List Update Line List
makes plan for next GTM. Product Manager
GTM 1 GTM 2
2. Beside Req.Labdip, material
team support PD for makes Req for Lab Dip & Support PD for
Material
dummy sample. Material testing dummy sample *)
from update fabric
sourcing
3. Fixed Color (design review 2).
Update tech pack or design
base on eff. (price). Update Tech pack Update design
for design concept Designer concept for not
4. PD team create dummy
already approved approved design
sample (base on req). Update
Costing.

Update proto sample

Development dan costing from
Supplier

Merchandiser
Forecast update

GTM 3
GO TO MARKET (GTM) LINE PROCESS

GTM 3 On this step:

1. Review Progress GTM and
Update Line List Update Line List makes plan for next GTM.
Product Manager
GTM 2 GTM 3
2. Arrange Booking plan
material to supplier.
Arrange material Material
booking plan
3. Update status design (still
Update design Designer hold or not)
concept for not
approved design
4. Proto Review 1 (fixed sample
costing for update sample).
Making sample &
Development
Costing
5. Update forecast base on fixed
budget.
Forecast update Forecast update Merchandiser

GTM 4
GO TO MARKET (GTM) LINE PROCESS

GTM 4 On this step:

Product Manager Update Line List 1. Review Progress GTM and
GTM 4 makes plan for next GTM.

2. Inform update material

Update Material Material booking.
Booking

3. Fixed status for design.

Update design concept Designer
for not approved
design
4. Proto Review 2 (fixed sample
costing for update sample).
Making sample & Development
Costing update

5. Update forecast base on fixed

Forecast update budget.
Forecast update Merchandiser
6. Request Capacity and
Supplier Capacity Purchasing Inform Landed Cost Calculating Import Cost with
Booking Plan Calculation Freight, Insurance, and
For Import Process Custom.

GTM 5
 GO TO MARKET (GTM) LINE PROCESS

On this step: GTM 5

1. Final for line list and will be
Final Line List GTM Final Marketing
the basic material for Product Manager
Marketing act.plan, VM act 5 Activation Plan
by Product Marketing Dept.
plan and also allocation
replenishment plan. General
Evaluation. Create Final
2. - Material Final VM Plan
Material Booking
by Visual Merchandising Dept.

3. Offering also arrange sample

for photoshoot. Create Final
Offering Development
Alocation
Replenishment
Plan
4. Purchase Request. by BFA Dept.
Arrange Final Merchandiser
Assesment Range
Plan & Buy Plan

Purchase Order Purchasing

GO TO MARKET (GTM) LINE PROCESS

Thank you…