WHOLE BRAIN

THINKING AND
LEARNING
“In each human
brain, there are an BRAIN
estimated one CELL
million, million
(1,000,000,000,000)
brain cells.
NEURON
Each neuron
contains a vast
electrochemical
complex and
powerful
microdata
processing and
transmitting
system that,
despite its
complexity, would
fit on the head of a
pin.”
-Tony Buzan the
creator of the
concepts of Mind
Mapping
“I HAVE TWO BRAINS, THE
LEFT AND THE RIGHT”
 Number skills
Left brain
functions
Written language
Spoken language

Reasoning
Right hand control

Scientific skills
Right brain
functions
Insight
3D Forms

Art awareness

Imagination Mu
sic
Left hand
control
Whole Brain Learning and Thinking
THE TRIUNE BRAIN THEORY
By: Dr. Paul Mclean
“I HAVE FOUR BRAINS:
LEFT CEREBRAL, LEFT
LIMBIC, RIGHT LIMBIC,
RIGHT CEREBRAL
Whole Brain Learning and
Thinking
A D

B C
A D
B C
Quadrant A thinker prefer to learn and act in this way:

READING
TEXTBOOKS

DOING
LIBRARY
RESEARCH

DOING
FINANCIAL
STUDIES
• COLLECTING DATA AND INFORMATION
• THINKING THROUGH IDEAS
• LISTENING TO INFORMATIONAL LECTURES
Quadrant B thinker prefer to learn and act in this way:

FOLLOWING
DIRECTIONS

DOING LAB
WORK,
STEP BY
STEP
WRITING HOW-
TO-DO MANUAL

QUADRANT B
THINKER TAKING
DETAILED
NOTES

PLANNING
PROJECTS AND
SCHEDULES
Quadrant C thinker prefer to learn and act in this way:

• Using
group-study
opportunitie
s and group LISTENING AND SHARING IDEAS
discussions

• Preferring
video to
audio to
TAKING PEOPLE-ORIENTED TRIPS make use of
body
language
clues

• Using
people- LEARNING BY TEACHING OTHERS
oriented
case studies
Quadrant D thinker prefer to learn and act in this way:

THINKING ABOUT THE FUTURE DOING SIMULATIONS

THINKING ABOUT THE FUTURE

MAKING USE OF VISUAL AIDS IS THERE A BETTER WAY OF DOING SOMETHING?

 PREFERRED PROFESSIONS
 Lawyers  Entrepreneurs
 Engineers  Explorers
 Computer Systems Analysts  Artists
 Financial Analysts  Playwrights
 Technicians  Scientists in R&D
 Advertising
 Physicians
 Statisticians A D  Composers
 Jazz Musicians
 Bureaucrats  Guidance Counselors
 Administrators B C
 Public Relations
 Bookkeepers
 Planners-Programmers  Nurses
 Elementary Teachers  Social Workers
 Policemen  Entertainers
 Cashiers  HRD
 Production Supervisors  Salesmen
 Maintenance People  Priests
 Classical Musicians
 Skills and Competencies of the Four Quadrants
Quadrant A Quadrant B Quadrant C Quadrant D
 Ability to  Ability to  Ability to  Ability to
Appreciate Classify, Manage Self Generate New
Relevant Facts Categorize  Ability to Ideas,
and Figures  Ability to Manage Other Concepts
Ability to Do Order, People  Ability to
 Logical Sequence and Intuit
Reasoning Program  Ability to See
- Cause and Effect the Whole
 Critical Thinking and
- Determine Synthesize
important  Ability to
variables Change One’s
among many Way of
that would affect Looking at
the outcome the and Doing
most Things
 Cerebral

Left mode Right mode

Engineering
managers
Limbic
 Cerebral

Left mode Right mode

Finance
managers
Limbic
 Cerebral

Left mode Right mode

Administrators

Limbic
 Cerebral

Left mode Right mode

R & D managers

Limbic
 Cerebral

Left mode Right mode

CEO’s
male or female
Limbic
 Cerebral

Left mode Right mode

Secretaries

Limbic
 Cerebral

Left mode Right mode

Strategic managers

Limbic
 Cerebral

Left mode Right mode

Entrepreneurs

Limbic
 Application to Business, Management and Entrepreneurship
Quadrant A Quadrant B Quadrant C Quadrant D
 Critical Evaluation of  Business Data  Getting Along or  Crafting
Business Situations Mining (Sales, Relating with Revolutionary
 Problem Solving Operations, etc.) People Vision
using Algorithmetic  Production  Dealing,  Generating New
Processes Scheduling Negotiating and Ideas
 Information  Sales and Bargaining  Coming Up With
Technology – Logistics  Influencing, New Products
Systems Analysis Routing Motivating, and Services
and Design  Information Convincing  Innovating on
 Management Technology – People Ways of Making
Analysis Programming (Customers, or Doing Things
- Financial Analysis  Accounting Suppliers,  Intuiting Great
- Market Analysis (Financial and Employees) Business Deals
- Operations Analysis Management)  Leading People  Extra Sensory
- People Analysis  Layouting  Self Management Evaluation of
- Environment  Work Flow and Discipline People and of
Analysis Schematics  Managing Crisis Opportunities
 Business Pattern  Systems and Situations  Problem Solving
Formulation and Procedures involving People Using Heuristic
Forecasting Development and Process
- Trends Manualizing
- Probabilities
 Rigz Oliver E. Pelayo 22-Mar-17

Print this chart. Locate your scores along the dotted line of the
appropriate quadrants.Then, connect each of your score obtained
from each quadrant to create a diamond figure.

Quadrant A 2.25 Quadrant C 2.33

Quadrant B 1.92 Quadrant D 2.50
MARTIN B. SIMBULAN
3RD YEAR ENTREPRENEURSHIP
STUDENT

A D
2.33
1.83

2.42

2.17

B C
 Appropriate Learning Methodologies
Quadrant A Quadrant B Quadrant C Quadrant D
 Lecture  Documenting,  Dialoging  Creative Thinking Techniques -
Method Classifying,  Role Playing Metaphoring, Reconfiguring,
(Facts, Categorizing Paradoxing, Synectics and others
 Dramatization
Information  Intuiting Techiniques – Meditation,
Figures,  Structured
 Workbook on Mind Streaming, Remote Viewing
Technical Learning
How To Do It and Sensing, Dream Interpretation,
Info) Experiences Daydreaming, Mental Telepathy, and
 Structured  Sequencing
(People others.
and
Learning Dynamics)  Opportunity Seeking Techniques –
Scheduling
Experiences  Reading Other Finding the Unusual Successes and
Techniques: Failures, Focusing on Irritants,
(Situational People’s Body
Gantt Chart, Recognizing Patterns and
Dynamics) PERT-CPM, Language
Extrapolating Them, Serendipity
 Case Method Process Flow  Process
Walk and Others
- Logical  Process Observation of  Lateral and Oblique Thinking
Reasoning Observation People Techniques
and Analysis of Situations,  Sports and Games  Experimenting and Re-
- Critical Documenting  Extracurricular experimenting
Thinking and Activities  Exploring and Discovery
Describing  Social Gatherings,  Experiencing and Reflecting
 Heuristic Problem Solving
Events
 Frameworking and Modelling to See
Participation and Whole and Synthesize
Involvement
MARTIN B. SIMBULAN
3RD YEAR ENTREPRENEURSHIP
STUDENT

A D
2.33
1.83

2.17 2.42
B C
MARTIN SIMBULAN
3RD YEAR ENTREPRENEURSHIP
STUDENT
To develop Q-A
of Martin expose
him to:
A D
2.33
 Lecture 1.83
Method
(Facts,
Figures,
Technical
Info)

 Case Method
- Logical
Reasoning 2.17 2.42

-
and Analysis
Critical
B C
Thinking
MARTIN SIMBULAN
3RD YEAR ENTREPRENEURSHIP
STUDENT
To develop Q-B
of Martin teach
him learn:
A D
2.33
Classifying
1.83
• Target market

Sequencing and
Scheduling
Techniques
• Pert-CPM
• Gantt Chart
• Process Flow

Give him workbook

on How-To-Do-It 2.17 2.42
B C
 MARTIN SIMBULAN
3RD YEAR ENTREPRENEURSHIP
STUDENT

For Q-C of Martin let

him learn: A D
 Dialoging 2.33
1.83
 Role Playing

 Sports and
Games

 Extracurricular
Activities

Encourage him to: 2.17 2.42

 Participate in
B C
Social Gatherings
and Events
 MARTIN SIMBULAN
3RD YEAR ENTREPRENEURSHIP
STUDENT
 To enhance Q-D
of Martin teach
him learn: A D
2.33
 Creative
Thinking 1.83
Techniques -
Metaphoring

 Intuiting
Techiniques –
Meditation, Mind
Streaming,
Remote Viewing
2.17 2.42
and Sensing
B C
 MARTIN SIMBULAN
3RD YEAR ENTREPRENEURSHIP
STUDENT
 To enhance Q-D
of Martin teach
him learn: A D
2.33
 Opportunity
Seeking 1.83
Techniques –
Finding the
Unusual,
Recognizing
Patterns and
Extrapolating
Them,
Serendipity
2.17 2.42
Walk and Others
B C
 MARTIN SIMBULAN
3RD YEAR ENTREPRENEURSHIP
STUDENT
 To enhance Q-D
of Martin teach
him learn: A D
2.33
 Experimenting
and Re- 1.83
experimenting

 Exploring and
Discovery

 Experiencing
and Reflecting

2.17 2.42
 Frameworking
and Modelling to B C
See Whole and
Synthesize
MARTIN SIMBULAN
3RD YEAR ENTREPRENEURSHIP
STUDENT

A D
2.33
1.83

2.17 2.42
B C
In our natural
thinking state,
we think in
terms of
random
thoughts that flit
across our
mind.
 Appreciates color,
Senses Recognizes
discerns shapes,
deciphers
sounds and movements
decibel levels
Enables us to
HEARING distinguish
thousand
SIGHT aromas and
fragrances

Classifies the
SMELL sweet and the
sour, the salty
and the bitter

TASTE
Classifies what is
TOUCH hot and what is
cold, hard or soft,
smooth or rough
 PHILIPPINE FASTFOOD INDUSTRY
STRUCTURE

Philippine
Fast Food
Industry

CHINESE
HAMBURGER PIZZA CHICKEN DOUGHNUT OTHERS
DIMSUM

Jolibee Shakey’ KFC Dunkin Chow

McDon s Kenny Donuts King
ald’s Pizza Roger’s Crispy Henlin
Wendy’ Hut Kreme Chopsti
s cx
Burger
King
 Male A fraternity that
recruits brainy and
X brawny male
students

X X
Students Y XY Z Students
with with
high IQs Y Z Z high
and Y athletic
grades abilities
Z

VENN DIAGRAM
 AGE-MALE This type of
25 chart depicts
trends, patterns
20 and cycles of
certain volume
15
AGE

over time
10
Progression of
5 calorie intake as
people become
0500 1000 1500 2000 2500
older
CALORIE INTAKE
 30 This type of
chart depicts
25 trends, patterns
20 and cycles of
certain volume
15
AGE

over time
10
Progression of
5
calorie intake as
0500 1000 1500 2000 2500 people becomes
older
CALORIE INTAKE
 HIGH High Price High Price High Price
Low Quality Medium Quality High Quality
PRICE MEDIUM Medium Price
Low Quality
Medium Price
Medium Quality
Medium Price
High Quality
LOW Low Price Low Price Low Price
Low Quality Medium Quality High Quality

LOW MEDIUM HIGH

QUALITY
A two dimensional chart that classifies two qualitative (or
quantitative) features into a predetermined gradation of desired
or undesired characteristics
 This is a frequency
Consumption of soft drink table. The
200 horizontal axis is
the classification of
150 people while on the
y-axis is the
100
frequency of
50 incidences that a
certain item is
0 0-10 11-15 16-20 21-25 26 and being bought, used
above or consumed.

AGE
As our thinking become more and more
sophisticated, we are able to break ideas apart,
analyze them, and put them together , or
synthesize them

RATIONAL,
SEQUENTIAL,
ANALYTICAL
THINKING
HOW TO NURTURE
INTUITION

Dream
Doodling Guessing Meditation
Interpretation

Detachment
Crystal Ball
&
Gazing
Meditation Daydreams
Stillness
 EQ
(EMOTIONAL INTELLIGENCE)

EQ is the ability to manage

ourselves and our relationships
effectively
 LEARNING TO DO
Doing things well can
be systematically
learned.

What needs a lot of

systematic doing is the
doing of new projects
and programs.
Three Phases of Doing

LEARNING BEFORE DOING

FIRST PHASE LEARNING WHILE DOING

SECOND PHASE
LEARNING AFTER DOING

THIRD PHASE
A. Communication: A Two-Way Street

Transmitter
Transmitter
The transmitter
The transmitter is
is the
the The
The receiver
receiver isis the
the audience
audience
speaker or
speaker or the
the writer
writer or the
or the respondent
respondent

Receiver
Receiver

The two
The two are
are frequently
frequently changing
changing roles
roles as
as the
the
communication process
communication process unfolds
unfolds
 QUALITIES OF THE LEADER

Inspirational
Inspirational
Leadership
Leadership

Transformatio Adaptive
Adaptive
Transformatio
nalLeadership
Leadership Leadership
Leadership
nal
Learning to be the best person you
could ever become is a lifetime
challenge.
The person who is continuously
discovering a new self is the one who
will encounter a plethora of personal
possibilities.
 7 Self Mastery Skills:
1. Learning to Think
2. Learning to Intuit
3. Learning to Feel
4. Learning to Do
5. Learning to Communicate
6. Learning to Lead
7. Learning to Be
App[y 7 Self Mastery skills in
learning exercises like “Build
and Sell”
BUILD & SELL:
Miko Villena and group agreed to produce
and sell the following:
• Sandwiches
• Yema balls
• Polvoron

Total Sales: P 28,063

Profit: P 13, 556

 ICE CANDY POTATO CYLINDERS

BUILD &
SELL:
Alex Ong and group decided
to produce and sell the
following:
• Printed shirt
• Ice candy
• Potato snack

Total Sales: P 21,900

Profit: P 11,555

INITIAL TEES
Assess learning through ”Build
and Sell” results like
1. Post mortem analysis
2. Functional area assessment
(marketing. operations, HR,
finance)
 • Developing ideas
• Integrating ideas (what to sell,
• Solving problems (operational, how to sell, use of social
marketing, people)
• Accounting and finance media)
• Post mortem analysis • Taking risks (what will click)
• LTT, LTB, LTI
• LTT
A D
BUILD
&
SELL
B
• Planning things out (funding, • C
Expressing ideas
purchase, production) • Selling, persuading people
• Timely implementation • Working with groupmates,
• Establishing order teamwork
• Targeting market (classifying) • Resolving issues with partners
• LTD • Communicating
• LTL, LTC, LTF
 Entrepreneurial Mindset
LEARNING TO
INTUIT
WHAT WILL SELL?

LEARNING TO
COMMUNICATE
SALES TALK /
ADVERTISEMENT

LEARNING TO LEARNING TO FEEL

THINK MARKET
WHAT STRATEGY? BEHAVIOUR

BUY AND
SELL
ACTIVITY

LEARNING TO DO LEARNING TO BE
PLANNING AND WILL THIS BE SUSTAINABLE
LEARNING TO LEAD
EXECUTION
LEAD MY GROUP /
DECIDE
BUILD & SELL: 2TE-1
Entrepreneurial Mindset
GRP NAME OF STUDENTS PRODUCT SALES NET PROFIT
1 Abdulfattah, Francisco, Manuel, Ortiz, Spam/Rice Sandwich P 15,735 P 5,265
Gison
2 Coloma, De Dios, De Ocampo, Del
Rosario
Ice Candy P 14,400 P 11,188
3 Falloria, Santos B., Santos M., Varca Cookies, Brownies P 7,722 P 2,641
4 Berdin, Orqueta, Placido, Tesalona Cheesecake, Graham Balls, P 16, 040 P 6,917
Truffles
5 Azarias, Limjoco, Paglicawan, Paz Handcrafted Standee, Hand- P 7,160 P 2,525
painted Shirts and Masks
6 Gabriel, Ishi, Penaflor, Serino,
Vinculado
Graham balls, Graham Cake, P 12,800 P 7,121
Sushi and Coffee Jelly
7 Guntang, Herrera, Laurio, Ong Crinkles, Mango Graham P 10,895 P 5,081
8 Gutierrez, Nabong, Rosales, Samonte,
Simbulan
Mountain Bike and Snacks P 28, 920 P 4,398
9 Marzan, Mangalindan, Ruiz Cookies, Oreos P 7,441 P 4,441
10 Cai,Go, Uy, Yu, Christmas Basket, Customized P 12,105 P 3,695
Shirt, Sushi
CASE EXAMPLE:
Four quadrants thinking preference in the Banking
Industry

Terms used: “About the

“Lending future and
fundamentals” forward planning”
“Financial analysis” “Management issues
“Understanding securities” such as staff
“Facts and figure selection”
words”

Talked about “Dealing with

things like: customers”
“Time management” “Customer service”
“Procedures” “Understanding people”
“Administrative “Managing poor
Processes” performance”
“Foreign
Exchange”
Four Quadrant Type of Bank Customers

They want facts and figures

They want proof of safety and

how interest rates work

Quite challenging because

they’ll bring in comparisons with
other banks and they ask you
BANK “why your bank is better”
BANK 2
1
Four Quadrant Type of Bank Customers

They want a bank that will help

them manage their life and
finances

Reasonably conservative, they

don’t take risks

Like accounts where you can

have detailed statements
‘Greens’ can be reasonably
high maintenance (Makulit!)
Four Quadrant Type of Bank Customers
Deals with bank because of
culture and people they know

‘Red’ needs support, trust and

honesty that include integrity,
safety and comfort.

Great advocates of the bank

because they tell everybody
about their great relationship
with bank service people
Four Quadrant Type of Bank Customers
Can get a little out of control. Not good
record keepers. Hate details.

Talks more about future and possibilities

Very innovative. Open to new products

and services. But will not spend time to
learn about them.

Frustrating at times because they change

and take risks.

Can also be extremely wealthy,

entrepreneurial.
WHOLE BRAIN THINKER

A 2.42 2.42
D

2,42 2.42
B C
THANK YOU
“I HAVE EIGHT BRAINS” OR
THE EIGHT MULTIPLE
INTELLIGENCES”
 MULTI-INTELLIGENCES WITHIN THE
FOUR QUADRANTS

A D
• Logical - • Natural / Physical
Holistic • Spiritual
Mathematical
• Visual / Spatial
Analytical • Intrapersonal
• Musical Rhythmic
(Improvisation)
VERBAL-LINGUISTIC

Emotional
Sequential
• Bodily Kinesthetic
• Musical Rhythmic • Musical Rhythmic
(Classical Form) (Emotional Content)
• Interpersonal

B C
 “I HAVE SIXTEEN
PERSONALITY TYPES”
 Extraversion
More oriented towards the world
outside of the self, meaning other people,
the external environment and the
situational setting. Extraverted people
prefer to develop ideas by engaging in
discussions. They are usually overtly
expressive and take the initiative in
building relationships.
Introversion
Introverted people are more oriented
towards the inner world of the self. They
are usually reflective and introspective.
They prefer depth to breadth. They want to
communicate in small groups or in writing.
They take the initiative when it comes to
concerns that are personally important to
them.
Extravert Introvert

vs
 Sensing Intuition
Sensing people prefer to deal in People who prefer Intuition interpret
factual, concrete, and actual things. They patterns and the significance of
tend to be procedural, practical and information. They tend to imagine
realistic. They prefer the observable world, possibilities, look at the big picture, discuss
specific evidences and experiential ideas and theories. They rely more on their
validation. hunches, gut feeling and inspiration to
make conclusions.
Sensing Intuition

vs
 Thinking
People who prefer Thinking in
their decision-making can distance
themselves from the issue at hand and use
their analytical, logical and rational
processes to arrive at a balanced, fair and
objective solution. They believe in using
definite criteria and principles in making
decisions. They believe in treating
everyone equally.
Feeling
People who prefer Feeling in their
decision-making put themselves and all the
other people involved in the forefront to
ensure that their values are upheld and their
personal points of view are considered.
They are highly empathetic and
compassionate and are motivated by their
personal principles and the impact of their
decisions on people. They believe in
treating everyone as an individual.
.
Thinking Feeling

vs
 Judging Perceiving
In dealing with the world around In dealing with the world around
them, people who are the Judging type them, people who are the Perceiving type
prefer a well-ordered, structured, planned, prefer open-ended, flexible and
programmed and controlled way of spontaneous, experiential and changeable
managing things in arriving at conclusions. conditions where they can use their
They want closure in their dealings. They resourcefulness, adaptability and
are highly systematic and methodical expansiveness. They are quite comfortable
people who do not want frequent changes with constant change and are energized by
and vacillations. They plan and execute what is new, what is possible and what is
well. appropriate for the moment.
Judgement Perception

vs
ISTJ

• Can be relied upon to get work done

• Keen attention to details
• Organized work
• Loves to weigh the pros & cons before deciding
• Puts closure in his decisions
ENFP

• Always coming up with

new ideas but tends to not to
focus
• Outgoing
• Loves people
• Not keen to details
• Decides on the basis of
what people want