SWOT

S W O T ANALYSIS

O P P O RT U N I T I E S
• The products are
appealing in terms of
STRENGTHS

• Innovative product • Potential political

T H R E AT S
taste and brand image. threat on alcohol
• Focused marketing marketing.
strategy. • The majority of
• Excessive alcohol

WEAKNESSES
drinkers are young and • Threats of
consumption is
• Established brand adolescent and an be influence from
linked to short and
names can be used reached through organizations
long term health
to grant legitimacy focused marketing concerned with
risks.
to new emerging strategies. Alcohol abuse and
market • Drinking alcohol is addiction.
• Trends change very
defining modern youth
quickly and hard to
culture. • Sales of cheap
predict
• The drinking habits of smuggled alcohol.
older people are
• Cultural bondages..
shaped by their young • Local
experiences. Duplication.
• More advance tech. for
packaging and
branding.