Elements of Business Plan

1. Introductory Page
a) Name and Address of Business

b) Name and Address of Principal

c) Nature of Business

d) Statement of financing needed

e) Statement of Confidentiality of Report

2. Executive Summary: 3-4 pages summarising the

complete business plan.
3. Market Analysis:
f) Future outlook and trends
g) Analysis of competitors

h) Market segmentation

i) Industry and market forecast

4) Description of Venture:
a) Product

b) Service

c) Size of business

d) Office equipment and personnel

e) Background of entrepreneur

5) Production Plan:
f) Manufacturing process (sub-contract)
g) Physical Plant

h) Machinery and equipment

i) Names of suppliers of raw material

6) Operational Plan:
j) Description of company’s operation
k) Flow of orders for goods and /or services

l) Technology utilisation
7) Technical Plan: why Technology, Planning for technology
8) Marketing Plan:
a) Pricing

b) Distribution

c) Promotion

d) Product forecast

e) Controls

9) Organisational and Managerial

f) Form of ownership
g) Identification of partners or principal shareholders

h) Authority of principals

i) Management team background

j) Roles and responsibilities of members of
organisation
10) Human Resource Plan:
Management, Labour
11. Social Plan
a) Social compliance issues

b) Development and social benefit

12. Assessment of Risk

c) Evaluate weakness of business

d) New technology

e) Contingency plan

13. Financial Plan

f) Proforma Income Statement and Balance sheet
g) Cash Flow Projections

h) Break-even analysis

i) Sources and Application of Funds

14. Appendix (contains backup material)
Letters, Market research data, Leases or contracts, Price
lists from Suppliers