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Chapter 1: Introduction & Overview: Course: International Business
Chapter 1: Introduction & Overview: Course: International Business
Introduction
a world in which barriers to cross-boarder trade
and investment are declining; perceived distance
is shrinking due to advances in transportation
and telecommunications technology, material
culture is starting to look similar the world over
and national economies are merging into an
independent, integrated global economic
systems.
1-4
What is globalization?
Globalization of markets
Globalization of markets
Globalization of markets
Globalization of production
Global drivers