Lydia Harris

NETFLIX IDS 404

Southern New Hampshire
University
HOW DID NETFLIX COME TO
BE IN POPULAR CULTURE?
Founded as an online movie rental Partnered with electronic
company companies Became accessible worldwide

2007 2013

1997 2009 2016

Introduced online streaming for Began developing their own

the first time content
IMPACT OF NETFLIX
ON SOCIETY
 Introduced online streaming to the world

 Helped pave the way for more accurate predictive algorithm

 Had a significant impact on binge watching

 The first online platform to be nominated for Primetime awards for

their original content

IMPACTS
SOCIETY HAS
ON NETFLIX
 People want instant access to information

and content through apps

 Long-tail content
INDIVIDUAL
FRAMEWORK OF
PERCEPTION
 Serious implications and reasons behind binge-

watching
 The Shadow and Projection

 Addiction

 FOMO
FIELD OF
STUDY/PROFESSION
 Popular Culture is part of people’s daily lives,
and what is seen as a dominate part of society
 Advertising utilizes many of those same
qualities
INTERACTIONS IN SOCIETY

Helps to better understand people

Easy conversation starters to help get to know someone

STRATEGIES FOR USING
CRITICAL ANALYSIS

 Observe popular culture artifacts from multiple lens perspectives

 Louis Althusser and Ideology

 Researching academic journals and other reliable resources

 Examine what friends/family/social media are discussing

BENEFITS AND
CHALLENGES

BRINGS
SOME PEOPLE
ATTENTION TO
COULD TAKE
MANY
OFFENSE TO
IMPORTANT
CERTAIN TOPICS
ISSUES
CRITICALLY ANALYZING
POPULAR CULTURE TO ADD
VALUE
Become more educated about certain topics

Have a feeling of being a part of society

Professionally, it helps to be able to relate

marketing tactics to pop culture artifacts
THANK YOU FOR YOUR
ATTENTION!
ANY QUESTIONS OR
COMMENTS?
REFERENCE
 Celeste, N. (2020, May 30). The Psychology Behind Binge-Watching. Retrieved from
https://www.psychreg.org/the-psychology-behind-binge-watching/.

 Dietrich, D. (2019). “For America to Rise It’s a Matter of Black Lives / And We Gonna Free Them, So We Can Free Us”: 13th and Social
Justice Documentaries in the Age of “Fake News”. Pacific Coast Philology, 54(2), 220-251. doi:10.5325/pacicoasphil.54.2.0220

 Delaney, T., & Madigan, T. (2016). Lessons Learned from Popular Culture. State University of New York Press. ProQuest Ebook Central.
Retrieved from https://ebookcentral-proquest-com.ezproxy.snhu.edu.

 Flayelle, M., Canale, N., Vögele, C., Karila, L., Maurage, P., & Billieux, J. (2019). Assessing binge-watching behaviors: Development
and validation of the “Watching TV Series Motives” and “Binge-watching Engagement and Symptoms” questionnaires. Computers in
Human Behavior, 90, 26-36. Doi: Retrieved from https://doi.org/10.1016/j.chb.2018.08.022

 Fowles, Jib. Advertising and Popular Culture. Thousand Oaks: Sage, 1996.

 Hallinan, B., & Striphas, T. (2014). The Netflix Prize and the production of algorithmic culture. New Media & Society, 18(1), 117-137.
doi:10.1177/1461444814538646

 Jung, C. G. (1968). Archetypes of the collective unconscious (R. F. C. Hull, Trans.). In H. Read et al. (Eds.), The collected works of C. G.
Jung: Vol. 9 pt. 1. Archetypes and the collective unconscious (2nd ed., pp. 3-41). Princeton University Press. (Original work published
1954) https://doi.org/10.1515/9781400850969.3

 Meier, G. (2017). Sociological Moments in the History of Netflix. Emory University — Theses and Dissertations, 71. Retrieved from
https://etd.library.emory.edu/concern/parent/g732d975j/file_sets/vd66w063w.
REFERENCE (CON’T)
 Osur, L. (2016). “Netflix and the Development of the Internet Television Network”. Syracuse University Surface Dissertations. Retrieved
from https://surface.syr.edu/cgi/viewcontent.cgi?article=1448&context=etd.

 Pathak, S. (2020, July 26). Netflix's 'Indian Matchmaking' Is The Talk Of India - And Not In A Good Way. Retrieved from
https://www.npr.org/sections/goatsandsoda/2020/07/26/895008997/netflixs-indian-matchmaking-is-the-talk-of-india-and-not-in-a-good-w
ay
.

 Purdue. (n.d.). Modules on Althusser. Retrieved from

https://cla.purdue.edu/academic/english/theory/marxism/modules/althusserideology.html.

 Sommier, M. (2014). The Concept of Culture in Media Studies: A Critical Review of Academic Literature. The French Journal of Media
Studies, 5. doi:https://doi.org/10.4000/inmedia.768

 Seçmeer, B. (2006). THE DYNAMIC INTERACTION BETWEEN ADVERTISING AND POPULAR CULTURE: A CASE STUDY ON
İXİR TV COMMERCIALS. 192. Retrieved from https://core.ac.uk/download/pdf/52940128.pdf.

 Sim, G. (2016). Individual Disruptors and Economic Gamechangers: Netflix, New Media, and Neoliberalism. The Netflix Effect:
Technology and Entertainment in the 21st Century, 185-202. doi:10.5040/9781501309410.ch-013