DIAGNOSTIC

AND
LABORATORY
CENTRE
Presented by
Sahil Verma
Jakeer Hussain
Pankaj devrari
 Business IDEA
In India due to lack of resources hospitals are
unable to provide satisfactory diagnostic services to
the general public

High quality treatment plans are expensive for low

income family

Our Idea is to provide better diagnostic facility to

the people against affordable prices which is not
provided by our competitors
Diagnostic Centre- (Bilaspur, Himachal
Pradesh)

• Location : Bilaspur City

• Total population : 90,000
• Target Population : 36,000
• Avg. Spending on NCCT : 2000- 4000
• Avg. Spending on CECT : 3500- 12000
• Avg. Spending on USG : 400- 1200
• Avg. spending on Blood Test(G) : 500-2000
 MARKETING

Marketing planning starts with the purpose of the company

Mission of Accurate diagnostic-“provide reliable, timely, high

quality, cost-effective and Innovative diagnostic, service and
information to patients, physicians and other health care
providers for the benefits of the patients”.
 MARKETING STRATEGY

SATISFY PATIENTS DEVELOP NEW IDENTIFY PATIENTS

SERVICE NEEDS
 MARKETING MIX

PLACE: Building no.33

PRODUCT : Diagnostic
opposite new bus stand
and laboratory services.
Bilaspur district .

PRICE : Reasonable PROMOTION :

Price According To Their Newspaper pamphlets,
Preference Services. Hoardings.
 All middle and high Govt. and Private
Income patients Employees

Marketing Affordable for

Creating unique
trustful relationship
population

Objectives
with patients

Values time of
patients by reducing High tech Machines
patient waiting time
 ADVERTISEMENT PROMOTION
• Spread awareness in the community.
• Design an advertisement that sells.
Promote the benefits of
diagnostic center, not the
features /benefits are
emotions/features are
factual

Feature Benefits
Open bore Improve patients comforts
MRI (3T) Shorter image time
PET-CT Clear image quality
 Customer Relationship

FEEDBACK FROM PATIENT 24X7 EMERGENCY SOCIAL MEDIA PAGE

AND DOCTOR SIDE HELPLINE
 Fully equipped
diagnostic and Lab
centers

Door to door blood

CHANNELS sample collection

Website
 Skilled clinical staff Radiology and
imaging technician, Lab technician,
Radiologist, Nursing Staff

High tech X ray, CT Scan Machinery

Key
Resources
Blood test machinery

Management
 Partnership with hospitals and small
clinics having no diagnostic services

Managing patient waiting time to

increase satisfaction

Key Infection Control practices

Activities
Advertising

Designing service plan according to

need of patient’s requirements
 For Patient For Physician
Better diagnostic X ray and CT Can access patient report easily
scan test services
High accuracy blood test
reports

VALUE Reducing the patient waiting

time
Providing cost effective combo
PROPOSITION plans
Provides Reports in soft copy to
patient for future purpose
To provide patients combo plan
of diagnostic test and Lab test
24X7 Hour services
Emergency services
Government Schemes
applicable
SERVICES OUR DIAGNOSTICS KRISHNA DIAGNOSTIC APEX DIAGNOSTICS
CENTRE

CT SCAN Available Available Available

USG Available Not available Available

XRAY Available Not available Available

MRI Not available Not available Available

BLOOD TEST Available Not available Not available

SOFT COPY Available Not available Not available

COMBO PLAN Available Not available Not available

 CUSTOMER SEGMENT
• Area: Bilaspur, Himachal
Pradesh
POPULATION
• Total Population of SUFFERING
FROM ANY
DISEASE,
Distt. Bilaspur is 3.8L 36000
POPULATION
• Population residing in NOT
SUFFERING
Bilaspur is 90,000 FROM ANY
DISEASE,
• Target Population 54000

– Population suffering
from any disease
 POPULATION SUFFERING FROM DISEASES

14%
OLD AGE

POPULATION HAVE ORTHO RELATED ISSUES

49% POPULATION SUFFERING FROM ANY CANCER

28% POPULATION WITH NEUROLOGICAL DISORDER

OTHERS

4% 5%
 MARKET SHARE
80

70

60

50
MARKET SHARE IN%

40

30

20

10

0
KRISHNA DIAGNOSTICS APEX DIAGNOSTICS GOVT. SERVICES
 COMPETITOR RESEARCH

TYPES OF SERVICES OUR APEX KRISHNA

DIAGNOSTICS DIAGNOSTICS DIAGNOSTICS

NCCT(Head & KUB) 1500-2500 2000-2600 1750-1900

CECT(Head, KUB, ABD, 3000- 8000 4000-10,000 Angio services are
Some Angios) (Not including (Not including not available
Contrast) Contrast) 4000-8000
(Not including
Contrast)

USG(General, Doppler, 350-1000 350-3000 Not available

Antenetal)

XRAY Per film charges 100 200 Not available

Blood Test 800-1000 Not available Not Available

Facilities(CBT)
EXPECTED SERVICE TIME, COST AND
MONTHLY REVENUE
• People per day for CT : 10
• People per day for USG :15-20
• People per day for Xrays : 100- 200
• People per day for Blood test : 50-60
• Revenue generated per day from CT : 7000- 19000(Min.)
• Revenue generated per day from USG: 1500-2000(Min.)
• Revenue generated per day from X rays: 10,000(Min.)
• Revenue generated per day from Blood Tests:
25000(Min.)
• Gross Profit Per day: 43,500
• Gross Profit for Month: 1,305,000
• From total Revenue Monthly installment for CT scan
machine for Lease 100,000
• Annual installment of Loan for land 100,000
• Salary for nursing staff and other staff: 60,000
• Commission for Doctors : 300,000
• Revenue per month=Rs745,000
 Machine Wear tear and Electricity; 450

Machine Wear tear and Electricity; 400

Technician on duty; 150

Revenue; 700
Doctor on duty; 500
Technician on duty; 100 Revenue; 1900

Doctor on duty; 300

Price Distribution for NCCT Price Distribution for CECT

Machine Wear tear and Electricity; 1

Machine Wear tear and Electricity; 20

Machine Wear tear and Electricity; 100

evenue; 100

Revenue; 40
Technician on duty; 200

Revenue; 500
Technician on duty; 40

Doctor on duty; 150

Price Distribution for single Price Distribution for

Price Distribution for USG
Xray View Single Blood test
 DAILY CLEANING WEEKLY BASIS QUALITY PARKING FACILITIES
INCLUDING WASHROOM ASSURANCE OF

Operation AND LOBBY DIAGNOSTIC & LAB

MACHINES &
EQUIPMENT

Plan
24X7 DAYS FACILITIES PROVIDING ALL
AMENITIES
 Quality Standards
Proper Space and Facilities: diagnostic centre will be constructed in neat and
clean area with proper spacing and it is near by hospitals, and medical store.

All AERB and NABL guidelines will be followed

All Machinery will be Quality assured by technician after every interval of

week

Arrange Staff : As we are providing services to the patients, so the services

should meet the qualities.

All Doctors and Technical staff will be registered in state medical and para
medical councils
 • Building permit from municipality
• No objection certificate from the Chief fire
officer.
• Biomedical waste management and
handling rule ,1998.
• No objection certificate from pollution
control board.
• Accreditation from National Accreditation
License Board for Testing and Calibration
Laboratories (NABL)
• Radiation protection certificate in respect to
X-ray ,Cath lab,CT scanner from BMRC.
• Atomic energy body regularity body
approvals
• Excise permit to store spirit.
 • Retail and drug license
(pharmacy).
• Consumer protection act, 1986.

• Electricity rule, 1956.

• Environmental protection act ,
1986
License • Maternity benefit act, 1961
• MTP act ,1971.
• PNDT act ,1996.
• Sales of goods act, 1930.
• Companies act, 1956.
• Insurance act ,1938
 Expenses for Employees

Commission to referral
party

Cost
Maintenance cost of
machinery

Advertising
 Type of Ownership

Ownership of diagnostic center
will be partnership type
Two member will be the owner
of hospital
Details required for MOA under
company acts will be
Name of Shareholder
Address
Job Type
Financial objectives

The business is expected to grow significantly in its first year and there after as it meets the
market need for an alternative to local Private hospitals and government hospitals. Growth
to a second location will occur in the fourth or fifth year, financed by the cash reserves of
the business.

To be more profitable from the 2nd month of operation.

Diagnostic center will be solely financed and no equity funding will be required unless the
business expands faster than forecasted.
 Ultrasound :
9.5 L

Land Purchase: X ray Machine:

18 L 15 L

Start Up Diagnostic and Lab CT Scan 32 Slice(On lease

Equipment's for 5 year) 80L(12L/Y)
Cost
Lab Machines &
Equipment 20L

Computer And Printer

2L
 Requirements Cost(Rs)
Building Registration 2300
No objection certificate from the 500
Chief fire officer
Biomedical waste management and 3000
handling rule ,1998
Accreditation from National 1000
Accreditation Board for Testing and
Registration Cost Calibration Laboratories

Radiation protection certificate in 500

respect to X-ray ,Cath lab,CT scanner
from BMRC

Atomic energy body regularity body 1000

approvals
Excise permit to store spirit. 500
Insurance act ,1938 1200
 Balance Sheet
BALANCE SHEET FORECAST [Year 1] [Year 2] [Year 3]
Current assets      
Cash 100000.00 100000.00 100000.00
Petty cash 50000.00 60000.00 70000.00
Inventory 450000.00 550000.00 600000.00
Pre-paid expenses 35000.00 20000.00 19000.00
Fixed assets 5000000.00 5000000.00 5000000.00
Leasehold 300000.00 300000.00 300000.00
Property & land 1800000.00 1800000.00 1800000.00
Renovations/improvements 600000.00 600000.00 600000.00
Furniture & fitout 400000.00 400000.00 400000.00
Vehicles 300000.00 300000.00 300000.00
Equipment/tools 200000.00 200000.00 200000.00
Computer equipment 250000.00 250000.00 250000.00
More… 200000.00 200000.00 200000.00
Total assets 9685000.00 9780000.00 9839000.00
Current/short-term liabilities      
Credit cards payable 2500.00 2500.00 2500.00
Accounts payable 25000.00 35000.00 45000.00
Interest payable 25000.00 25000.00 25000.00
Accrued wages 200000.00 200000.00 200000.00
Income tax 40000.00 30000.00 30000.00
More… 60000.00 50000.00 40000.00
Long-term liabilities 300000.00 300000.00 300000.00
Loans 150000.00 150000.00 150000.00
More… 200000.00 150000.00 120000.00
Total liabilities 1002500.00 942500.00 912500.00
       
NET ASSETS $86,82,500 $88,37,500 $89,26,500
 Profit Loss Statement
PROFIT & LOSS FORECAST [Year 1] [Year 2] [Year 3]
Sales 25290000.00 25300000.00 25400000.00
less cost of goods sold 60000.00 50000.00 70000.00
More… 20000.00 50000.00 21000.00
       
Gross profit/net sales 25210000.00 25200000.00 25309000.00
       
Expenses      
Accountant fees 10000.00 10000.00 10000.00
Advertising & marketing 80000.00 60000.00 60000.00

Amount for Diagnostic doctors and Technicians 9630000.00 9630000.00 9630000.00

Bank interest 40000.00 40000.00 40000.00
Credit card fees 2500.00 2500.00 2500.00
Utilities (electricity, gas, water) 13000.00 14000.00 16000.00
Telephone 800.00 800.00 800.00
Lease/loan payments 200000.00 200000.00 200000.00
Rent & rates 12500.00 12500.00 12500.00
Motor vehicle expenses 4000.00 5000.00 6000.00
Repairs & maintenance 15000.00 16000.00 17000.00
Stationery & printing 5000.00 5000.00 5000.00
Insurance 40000.00 38000.00 35000.00
Superannuation 15000.00 0.00 0.00
Income tax 40000.00 60000.00 60000.00
Wages (including PAYG) 200000.00 200000.00 200000.00
More… 100000.00 120000.00 130000.00
       
Total expenses 10407800.00 10413800.00 10424800.00
       
NET PROFIT 14802200.00 14786200.00 14884200.00
 Profit Loss Statement
Monthly Basis

P/L Forecast Jan Feb March April May June July August September October November December
Sales 2,107,500 2,107,500 2,107,500 2,107,500 2,107,500 2,107,500 2,107,500 2,107,500 2,107,500 2,107,500 2,107,500 2,107,500
More 802,500 802,500 802,500 802,500 802,500 802,500 802,500 802,500 802,500 802,500 802,500 802,500
Gross Profit 1305000 1305000 1305000 1305000 1305000 1305000 1305000 1305000 1305000 1305000 1305000 1305000
Advertising 12000 2000 3000 2000 5000 4000 2000 2000 2000 2000 2000 2000
Wages 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000

Stationary(office) &
Telephone 1000 1000 1000 1000 500 500 1000 1000 1000 1000 500 500
Lease 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000
loan 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33
Income Tax 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33
Total Expenses 184666.7 174666.7 175666.7 174666.7 177166.7 176166.7 174666.7 174666.7 174666.7 174666.7 174166.7 174166.7
Total Profit 1120333 1130333 1130333 1130333 1130333 1130333 1130333 1130333 1130333 1130333 1130333 1130333
 Break Even Point

Timeframe (e.g. monthly/yearly)  

Average price of each product/service sold 2107500.00
Average cost of each product/service to make/deliver 407600.00
Fixed costs for the month/year 184666.00
   
Percentage of price that is profit 0.81
Total sales needed to break-even 228944.99
Number of units sold needed to break-even 0.11
 STAFFING

JOB PROFILE NO.

TECHNICIANS (Lab/Radiology) 8
LAB /Radiology ASSISTANT 3
DOCTORS 2
NURSE 2
FRONT DESK STAFF 2
ADMIN STAFF (including IT staff) 4
QC OFFICER 1
SECURITY AND SAFAIKARAMCHARI 2-2 each
TOTAL 26
 Every 6 month, employee Receptionist will go for
will undergo behavioral the training of accounts
training. and bill processing in
every 6 months.

Training and
Development Senior Technician’s would Personality enhancement

Policy give training to the new

junior technician’s if they
were hired.
training will be conducted
in every 6 months.

Enhancement of
communication training in
every 6 months.
 STAFF AND JOB DESCRIPTION & JOB
SPECIFICATION
STAFFING= 26 We are taking 26 because when
we talk about “the right staff”
in the proper test utilization
sequence, this means skilled
personnel with up-to-date
training, certifications,
registered in state medical and
paramedical council and
competencies capable of
perform a particular test.
Lab Technicians
Qualification
• Must have BMLT Degree in hand from
UGC, IMC approved institute
• Fresher are acceptable after 2month
training
Responsibilities
• Receive, label and analyze samples
(blood, toxic, tissue etc.)
• Design and execute laboratory testing
according standard procedures, make
observations and interpret findings
• Conduct experiments under defined
conditions to verify/reject various types
of hypotheses using refined scientific
methods
• Organize and store all chemicals
substances, fluids and compressed
gases according to safety instructions
• Record all data and results in specified
forms (paper and electronic) with
accuracy and responsibility
 • Radiology Technician
– Qualification
• Must have BMRT Degree in hand
from AERB, UGC, IMC approved
institute
• Fresher are acceptable after
2month training
– Responsibilities
STAFF AND JOB • Polite behavior with patients
• Solves queries of patient related
DESCRIPTION & to procedure
• Take consent of patient before
JOB any invasive and contrast
SPECIFICATION procedures
• Responsible for any kind of wear
and tear of machine in their duty
time
• Follows septic techniques
• Record all data and maintain
entry register for PNDT
• Quality Assurance test of
machines
 • Radiology and Lab Assistant
– Qualification
• Must have DMRT and DMLT Degree in hand
from AERB, UGC, IMC approved institute
• Fresher are acceptable after 2month training
– Responsibilities
STAFF AND • Assist technician and doctors in procedures
JOB • Take consent from patient party for any
invasive and contrast study before study
DESCRIPTION begins
• Guide patient and convince them for the
& JOB procedure and consenting
• Quality Assurance assistance to technician
SPECIFICATION • Follows aseptic techniques
• Keep records of contrast and emergency
drugs specific in fluoroscopy, CT Scan,
Laboratory procedure room
 • The Centre will be closed on the major national
festivals of our country except emergency
services like CT Scan & X-ray list is below:
- 26th January, Lohri, Nalwari Mela, Holi, Diwali,
15th August, 2nd October, Ganesh Chaturthi,
Christmas.
•
Leave 3 leaves per month but cannot be taken on
weekends.
• 10 sick leaves per year, once taken one should
Policy •
submit the relevant document.
1 month of non-operational close because of
closure of universities near by during summer
• After emergency night duty an off will be given to
the employees(Radiologist, Radiology technician)
• No leaves in the first month after joining the
organization
 Code of Conduct

WE SHOULD BE CUSTOMER BUILD TRUST WITH WE SHOULD DELIVER OUR WE WILL SELL SERVICES
CENTRIC. CUSTOMERS. SERVICES WITH BEST OF OUR BASED ON THEIR MERIT,
POTENTIAL. SUPERIOR QUALITY,
FUNCTIONALITY AND
COMPETITIVE PRICING.

OUR DIAGNOSTIC CENTER IS NO MISCONDUCT LIKE EVERYONE SHOULD BE IN A

DEDICATED TO MAINTAINING ABUSING, MISBEHAVING, PROPER ATTIRE TO GIVING
A HEALTH SERVICE AND HARASSMENT, NOT GIVING SERVICE TO THE PATIENTS.
HEALTHY ENVIRONMENT. RESPECT TO PATIENTS.
 Incentive Policy

Whenever an employee takes the best initiative which

benefits business then that employee would be eligible
for 1% of the total profit from that initiative.

Weekend over time employees get food and travel

charges from company.
 As of now there is no plan for
employee career enhancement
opportunity.

Employee
Career Though when the business will
expand and open new branches
Enhancement then these employees might get
chance to manage our diagnostic

Opportunity center.

Policy
Again this will depend upon
there work done in past with us.
 THANK YOU
•PRESENTED BY
•Sahil Verma (11806258)
• JAKEER HUSSAIN (11811275)
•Pankaj devrari (11809316)