Mercedes-Benz USA

“The Best or Nothing”

Presented by Nick Carter, Ravonne “Rae” Munnerlyn & Josh Yoakum

Company History and Mission

• Subsidiary of Daimler AG

• Brands include Mercedes-Benz, smart, Maybach and Sprinter

• Mission: “What Drives Us”

The audacity to reject compromise
The instinct to protect what matters
The commitment to honor a legacy
The vision to consider every detail
The foresight to take responsibility
The ingenuity to outperform expectations
 Top 3 Competitors

• BMW of North America

Since 1975
Brands: MINI, Rolls-Royce, BMW Cars & Motorcycles

• Audi
Previously owned by Mercedes-Benz
Currently owned by Volkswagen

• Lexus
Since 1989
Number one selling luxury brand for over 10 years
 Competitor Strengths and
Weaknesses
• BMW
No part sharing, newer to SUV market
Sales volume, sportier brand perception

• Audi
New to SUV market, lower reliability
Cross brand part sharing, strategic brand alliance

• Lexus
New to market
Reliability, extensive part sharing
 Key Financial Information

For Fiscal Year 2011

• Revenue (in Millions): $13.979

• Gross Profit (in Millions): $3.348

• Net Income (in Millions): $743.603

 Target Markets

• E-Class targeted at wealthy buyers

• C-Class 2 door coupe introduced for young professional market

• Brand as a whole is marketed towards individuals wanting to make

a statement of success
 Strategic Use of HR to Meet
Organizational Objectives

• Promotes diversity to match culture

• Implements multiple internal and external events to keep company

culture fresh

• Strives to retain people from all backgrounds, experiences and

cultures
Key HR Practices and Policies

• Incorporation of employee culture feedback

• Promotion of continuous communication of business goals

• Introduction of flexible work hours, telecommuting

opportunities and benefits for domestic partners

• Development and communication of a new compensation

policy
Strategic Use of Teams/Groups to
Meet the Organization’s Mission

• Reinforces overall mission to create high-quality groundbreaking products

• Utilizes dedicated group for soliciting and implementing customer

feedback

• Encourages interdepartmental competitions

• Formulates teams to foster a positive work environment and empower

employees
 Summary

• Employees feel they are truly part of the business

• The company promotes healthy living and a healthy environment by

promoting work life balance

• A fun environment for learning and growth boosts employee morale and
commitment to the company
Questions?

The End.