PSYCHOLOGY

SUBMITTED TO MA’AM TAHIRA HAFEEZ

TOPIC

LAUNCHING A PRODUCT
PRODUCT NAME

CORNY CHIPS
SLOGAN

HAR CHIPS ALOO KA NAHI HOTA

LOGO

THE MOST AUTHENTIC CORN CHIPS TO TANTALIZE YOUR TASTE BUDS

CORNY
CHIPS
DESCRIPTION

• Made of corn
• Oven-baked
• Use halal ingredients (corns, vegetable oil, salt, flavors and
preservatives)
• Satisfy your junk food cravings
FLAVORS

• CLASSIC
• CHEESY BOMB
• SPICY
• LIGHTLY SALTED
• CHICKEN SIZZLER
PRICES

PRICES OF CORN CHIPS ARE AS FOLLOWED

• CHOTAY PACKET MEIN BARA DHAMAKA IS OF 25 PKR
• VALUE PACK IS OF 50 PKR
• XL TREAT IS OF 80 PKR
• FAMILY PACK IS OF 150 PKR
AGE GROUP

• 5 years – 40 years is the average age

• Now a days people are very concerned about what they are eating.
PURCHASE POWER

PEOPLE WILL BUY CORNY CHIPS IF THEY

• WANT TO BE ON HEALTHIER SIDE

• LIKE THE TASTE OF THE CHIPS
PERCEPPTION

• LAW OF BACKGROUND AND FIGURE

• LAW OF SIMPLICITY
• LAW OF CLOSURE
LEARNING

• NEED
• CONDITIONING PRINCIPLE
• OPERANT CONDITIONING
• SHAPPING TECHNIQUE
EMOTIONS

• WITH CORNY CHIPS EMOTIONS ARE RELATED WITH THE NEED OF

FOOD.
• RELATIONSHIP BETWEEN POSITIVE EMOTIONS AND HEALTHY FOOD.
• IF THEIR NEED IS FULFILLEED BY THE HEALTHY SNACK,
EVENTUALLY THEY WILL FEEL HAPPY.
 PERSONALITY

• PERSONALITY OF CORNY CHIPS IS YOUNG, ENERGIZING, HEALTHY.

• BRAND EMBASSADOR IS FAHAD MUSTAFA.
• HE USES HEALTHY PRODUCTS.
• A PAKISTANI CELEBERITY (because people can connect with him)
PERSUATION

• I WILL ADVERTISE CORNY CHIPS THROUGH AD FILMS, BROCHURES,

BILBOARDS, SOCIAL MEDIA i.e. FACEBOOK, INSTAGRAM,
• EDUCATION SECTOR
• SUPERMARKETS
• ON TELEVISION, AD FILMS WILL BROADCAST FEATURING THE BRAND
EMBASSADOR AND CORNY CHIPS.
THE END