SWOT ANALYSIS

 
Strengths of the company
• Experience in Russia
• Pan india footprint
• Low tariff plan
• Innovative schemes
 Weaknesses of the company
• New entrant in Indian Telecom market:
• Price competition from TATA docomo and
AIRCELL
• Least Brand Recall in Customer’s mind in
India
• Less Network coverage across telecom circles
of India
 Threats for the company

• Competition from other cellular’s

• Other threats
– A new entrant in the market.
– Less product awareness in the market.
– Brand perception.
 Opportunities for the company

• Latest technology and low cost advantage:

• Huge market
• Other opportunities
 7 P’s OF SERVICE MARKETING
• Product: MTS has launched its various products in the market like its
connection kits, wireless USB Modem i.e. Mblaze and mobile handsets. Their
product is strong because of their low tariffs and innovative schemes like get
unlimited MTS to MTS minutes free for 999 days by just investing 999, and
1000000 minutes free on every new connection.

• Price: Earlier company was planning to come up with an idea of 1 paisa a second
call with a slogan of pay for seconds you talk but they rejected this scheme when they
saw Aircel and other service provider coming with the same the company decided to
offer ½ a paisa second call, which no one else is providing except Tata Docomo,
Docomo is also having some obligations to get the calls at ½ a paisa second.
• Promotion: Company is trying to grab the market by their promotion
of 10,00,000 minutes free to new subscribers of MTS and this
strategy seems working for them, apart from this strategy company is
planning to sign a celebrity to create a image in the mind of the
target audience.

• Place: MTS has launched its various products in Major metro cities
like Delhi, NCR, Kolkata, Mumbai and so other. Company has also
targeted the rural area of the country like Bihar. Distribution part of
MTS comprises of a chain of distribution i.e Manufacturer-
distributor-retailer-consumer.MTS connections are available in most
of telecom retail shops in various major cities like Delhi and
Mumbai.
• People: MTS is trying to retain its talented and skilled
employees and motivate them by incentives and making them
comfortable in professional environment.
• Process: Company uses the model
 Manufacturer ►Distributor►Retailer►Consumer 
• Physical evidence : In case of MTS physical evidence includes
tangible products that reach the hands of final customer, i.e
sim cards, modems, cell phones etc. these products are the
first and the most important evidence of company’s service
and commitment to the customers.
 RECOMMENDATIONS
1. MTS should do its product promotion on a very large to
make people aware of MTS existence in Indian Telecom
Market.
2. Company should offer such a strong costumer service that
when a customer uses should be able realize the service is
going to be the best ,as such there is no such services being
provided by the company.
3. Company should ask for suggestion from people by various
promotion strategy’s ,they can do one thing that when
people call to customer care they should add another
feature of press this button to provide suggestion.
4. More live promotions like bringing its customers into their
promotion that will create a sense of trust amongst the users
of the service.
5. Company should do its promotion on a large scale to show
their presence in the market as done by Vodafone .
6. As the product has proven a strong product in the Rajasthan
region ,they should use this win and should tell the target
audience about their customer base and customer experience.