DOMINO’S CASE STUDY

DOMINO’S SIZZLES WITH PIZZA TRACKER

Contents

• Overview of Case Study

• History
• Pizza Business
• Technology
• MIS
• Interactive session (Q&A)
Overview of Case Study

 Home delivery pizza chain

 Innovation in business
 TPS-Pizza Tracker
 Foundation and progress
 Competitors- Pizza Hut, Papa John’s, Little Caesar
 Point of sale system, In 2003 Pulse
 Pulse Of evolution
 Pizza Hut, Papa John’s also have online ordering system
HISTORY

 Founded in 1960 by Tom Monaghan.

 Second-largest Pizza chain in the United States.
 About 9,000 stores located in all 50 U.S states and
franchised stores in 60 countries.
 Approximately 180,000 worldwide franchise and
corporate team members located in over 70 markets
MARKET STRATEGIES

 Vision
 Number 1 in pizza
 Number 1 in people
 Mission
 Sell more pizza, have more fun
 Goal
 Customer for life
 Increase no customer
Why feel to Change

 Innovate to their business strategies

 Overhauling its in store Transaction processing System
 Providing other useful services (e.g Pizza Tracker)
 Improving ingredients and freshness
 In 2009 , domino’s had $1.5 billion sales and earned $80 million in
profit
Technology

 Point-of-sale System
 Pulse
 Pulse Evolution
 Pizza Tracker
 Online polling System
Point of sale System

 Captures purchase and payment data at a physical

location
 Goods and Services are bought and sold
 Computer, automated cash registers, scanners or other
digital devices
Pulse

 Which improve customer service, reduced mistakes, shorter training times.

 Pulse performs some functions-
1. touch screen interface
2. maintaining sales figures
3. Compiling customer information
4. Delivery driver routing system
Pulse Evolution

 Use thin-client model

 Collect data and send them over the internet
 State of the art online ordering system which includes
pizza tracker
 Allows customers to watch a simulated photographic
version
 Customize pizza size, sauces and toppings
Pizza Tracker

 Displays a horizontal bar that tracks an order’s

progress graphically
 Available on all online & mobile ordering
systems
Pizza Tracker
MIS

 Processing Support System – Point-of-sale system

 Management information system – Pulse
 Decision Support System – Online polling system
Q &A

 Question 1:
 What kinds of systems are described in this case? Identify
and describe the business processes each supports.
Describe the inputs, processes, and outputs of these
systems.
 Answer:
 Systems described in this case are:
 Transaction processing system (TPS)
 Pizza tracker
 Pulse
 Pulse evolution
 (i): Thick client model
 (ii): Thin client model
 * Online polling system
 * Online ordering system
 Inputs: customer orders that describe the type of pizza crust, pizza
ingredients and toppings, side orders, and delivery location data
 Processes: data updates the system's database. transaction data
from the TPS are summarized and presented in reports and analyze
data
 Outputs: the number of pizza and side orders sold, cost numbers
for ingredients, delivery information, customer information
 Question 2: How do these systems help
Domino’s improve its business performance?

 Provides efficient management function

 Pulse improved customer service, reduced mistakes,
shorter training times
 Working to cut costs and increase customer satisfaction
Question 3: How did the online pizza ordering
system improve the process of ordering a
Domino's pizza?

 Domino’s rolled out its state-of-the art online ordering system,

which includes Pizza Tracker.
 It allows customers to watch a simulated photographic version,
pizza as they customize its size, sauces, and toppings
 The image changes with each change a customer makes
 Ordering progress can be viewed by pizza tracker
 Pizza Tracker displays a horizontal bar that tracks an
order’s progress graphically
 In 2010, Domino’s introduced an online polling system
to continuously upload information from local stores.
 Question 4: How effective are these systems
in giving Domino's a competitive edge?
Explain your
 The company's improved business processes are becoming a source
of competitive strength.
 Systems enable the company to innovate and execute its operations
more quickly than its rivals
 business processes are automated which changes the flow of
information and makes it possible for more people to access and
share information.
 The technology is also supporting new business models
like the online pizza ordering system.
 Pizza Hut and Papa John's have online ordering
capabilities, they lack the Pizza Tracker technology
 Almost 20% of all of Domino’s orders, which is up from
less than 15% in 2008.
THANK YOU