STRATEGIC BUSINESS

PLANNING
By Shwetha R Bhat
INTRODUCTION
Successful development and growth of a business
organization entails making right decisions that expand
current operations and maximize use of available
resources.
Strategic business planning is a way to enable and
ensure business development and growth through
creating a realistic vision for the future of the
organization . It is a foundation of company success in
the future.

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DEFINATION

"Strategic Business Planning is a high- level management process

undertaken to identify and approve the framework , vision , long-term
goals, directions, and objectives of a business company in order to ensure
that this company is appropriately positioned considering its marketing
capabilities, technological advantages and available resources".

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KEY OBJECTIVES

• Provide a framework of tactical business decisions and approvals.

• Explain the business to people involved in business implementation order

to inform and motivate.

• Stimulate change management and become a building block for further

business planning and development.

• Assist business benchmarking and performance monitoring.

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By using SWOT analysis decision makers can develop
such strategy, which consist of the key elements.

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KEY ELEMENTS

Business Vision

Mission Statement

Business Values

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KEY ELEMENTS

Objectives and goals

Plans

Programmes

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 ROLE

Correlate Expected Benefits Fit potential with Available Provide Competitive

and Produced Outcomes Resources and the External Advantages
World :

• By means of such a  Strategic planning of • The strategic business

strategy, we can create a business activities allows planning process serves as a
link between the benefits determining the core foundation for developing
we expect to gain and the competencies of a company a marketing plan dedicated
and assessing business to promoting
outcome actually potential.
produced by our business. products/services, attracting
the target audience,
increasing sales and
strengthening a company's
competitiveness. 8
 Business strategy is the
framework for developing a
business plan.
CONCLUSION
While the strategy is a high-
level plan of actions that are
supported with the long-term
goals of a company, the business
plan focuses on the tactical
implementation of the strategic
expectations.
A business plan document
specifies procedures, tasks and
activities to achieve the goals in
business practice. 9
THANK YOU!