Amazon SWOT Analysis

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S W

STRENGTHS WEAKNESSES
• well-defined strategy
• Wide product
on cost leadership,
diversification and
differentiation, and
diluting core
focus
competence
• Good IT (Information
• Free shipping
Technology)
option to
capabilities
consumers might
• Renown brand, being
cause margin loss
consumers’ top-of- • Operates near zero
mind
margin business
• Superior logistics and
model
distribution system

O T
OPPORTUNITIES THREATS

• Scale up considerably • Online security


fast such as identity
• Creating more if its theft and hacking
own product instead • Face lawsuits from
of third party publishers and
products rivals
• Increase portfolio of • Significant
offerings if stocks are competition from
always available local online
• Expanding global retailers
footprint in emerging
markets

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