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Amazon SWOT Analysis
Amazon SWOT Analysis
Amazon SWOT Analysis
STRENGTHS WEAKNESSES
• well-defined strategy
• Wide product
on cost leadership,
diversification and
differentiation, and
diluting core
focus
competence
• Good IT (Information
• Free shipping
Technology)
option to
capabilities
consumers might
• Renown brand, being
cause margin loss
consumers’ top-of- • Operates near zero
mind
margin business
• Superior logistics and
model
distribution system
O T
OPPORTUNITIES THREATS