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Strengths Weaknesses

• well-known name worldwide


• experienced many lawsuits for
• size can enable company to enjoy
mistreatment of employees
economies of scale
• no-frills experience in shopping
• technologically advanced information
within Walmart
system for supply chain management
• some products are low quality which
• offers widest range of products among
affects brand name
many retailers
SWOT
Opportunities
• offer more western goods to developing
Analysis Threats
countries • increasing competitors
• compete in other retail industries such as • recessionary periods in economy
supermarkets means fewer electronic and
• create more private label products with entertainment purchases
high quality • rising commodity product prices due
• introduce special products to healthy- to increased labor cost of
eating trends like organic or gluten-free manufacturing products
• expand online store and presence 

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