Chapter 11:

COMMUNICATION AND
INFORMATION
TECHNOLOGY
 Communication
 The transfer and understanding of meaning
 The imparting or exchanging of information
 It constitutes, or makes up, our social world
Two Types of Communication:
Interpersonal Organizational
Communication Communication
Communication All the patterns, networks
between two or and systems of
more people communication within an
organization
Organizational Communication helps us:
Accomplish tasks relating to specific roles and
responsibilities of sales, services, and production.

Acclimate to changes through individual and

organizational creativity and adaptation

Complete tasks through the maintenance of policy, procedures,

or regulations that support daily and continuous operation.
Develop relationships where “human messages are directed at
people within the organization. Their attitudes, morale,
satisfaction, and fulfilment” (Goldhaber, 20)
Coordinate, plan, and control the operations of the
organization through management (Katz & Kahn)
 Functions of Communication

Acts to control behavior

Encourages Motivation
Provides a release to emotional expression
of feelings and for fulfilment of social
needs
Provides Information

4
7 elements of Inter-personal
Communication Process:
1. Communication source or sender
2. Message - a purpose to be conveyed
3. Encoding – converting a message into
symbols 5

4. Channel – the medium a message travels

along
5. Decoding – re-translating a sender’s
message
6. Receiver
7. Feedback
Noise
Interfering condition that can
occur at any point of
communication transmission
receipt or feedback.
Its sources such as natural forces 6

and in some cases human activity,

begin influencing the quality of
signals propagating from the
sender to one or more receivers
 Non-Verbal Communication
These are communications transmitted without words but
only body language.

It includes the use of visual cues such as body language,

distance and physical environments/appearance of voice
and touch.

7
 Body Language
Type of non-verbal communications
in which physical behaviors, as
opposed to words, are used to
express or convey
Verbal Intonation
An emphasis given to
words or phrases that
conveys meaning
8
 Why does communication
breakdown?
Filtering Emotions Information
The deliberate Extreme emotions Overload
manipulation of hinder effective Information
information to communication exceeds our
make it appear processing capacity
more favorable to 9
the receiver Positive Mood
-More likely to
accept any message

Negative Mood
- More likely to be
suspicious
 Selective Defensiveness Language
Perception When threatened Words mean
Is the tendency not they tend to react different things to
to notice and more in ways that different people,
quickly forget reduce their age or educational
stimuli that cause ability to mutual background
emotional understanding
discomfort and
contradict our prior
beliefs
10
Jargon National Culture
Business Makes
opportunities may communication
be lost, along with difficult as the
potential money- mindset of people
making of different cultures
possibilities, when are different, the
it is misunderstood language, signs and
symbols are also
different
 Lateral
-used by employees on the same organizational level
-It is the exchange, imparting or sharing of information, ideas or feeling
between people within a community, peer groups, departments or units
of an organization who are at or about the same hierarchical level as each
other for the purpose of coordinating activities, efforts or fulfilling a
common purpose or goal.

Diagonal
– access both work areas and organizational levels 11
- held between different structures of a business firm. It is the
communication between the higher and lower sectors of a business firm. It
is also known as cross-functional communication.

Grapevine
- the informal organizational communication network. It arises due to
the co-existence of people.
- It is called so because it stretches throughout the organization in all
directions irrespective of the authority levels. 
 • Providing real news to the grapevine
5 Ways to
initiators.
make
Grapevine • Considering grapevine as a pulse feeling tool.

Beneficiary to • Contradicting the false rumor. 12

Organization • Allowing workers in the decision-making

process

• Developing good organizational climate.

 • 1st Idea: Important Business Communications can be
visualized
• 2nd Idea : Give and Take Constant Feedbacks
Effective • 3rd Idea: Stay Attentive
• 4th Idea: Be Clear and Confident
Business • 5th Idea: Create a Positive Culture

Communication: • 6th Idea: Keep Announcements and News Posted

Regularly
13

• 7th Idea: Make Updated Company Announcements

according to the
• 8th Idea: Encourage Self-Reporting
eduCBA • 9th Idea: Adopt the H.O.T Approach
• 10th Idea: Handle the Conflicts Diplomatically
 “
“The art of
communication is the
language of leadership”
JAMES HUMES

14
 1.
TRANSITION
HEADLINE
Let’s start with the first set of
slides
G
CONCEP
T 16

Bring the attention of

your audience over a
key concept using
icons or illustrations
YOU CAN ALSO SPLIT
YOUR CONTENT
White Black
Is the color of milk and Is the color of coal,
fresh snow, the color ebony, and of outer 17

produced by the space. It is the darkest

combination of all the color, the result of the
colors of the visible absence of or complete
spectrum. absorption of light.
IN TWO OR THREE
COLUMNS
Yellow Blue Red
Is the color of Is the colour of the Is the color of
gold, butter and clear sky and the blood, and because
ripe lemons. In the deep sea. It is of this it has
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spectrum of visible located between historically been
light, yellow is violet and green associated with
found between on the optical sacrifice, danger
green and orange. spectrum. and courage.
A PICTURE IS
WORTH A
THOUSAND
WORDS
19

A complex idea can be conveyed

with just a single still image,
namely making it possible to absorb
large amounts of data quickly.
 Want a big impact?
USE A BIG IMAGE.

20
21
USE DIAGRAMS TO
EXPLAIN YOUR IDEAS
01

Ve
s

sti
pu

bu
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lum
22
et
gu

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on

cc
cc

on
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gu
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et
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pu
Vestibulum nec congue
st
Ve

s
tempus

03 02

Vestibulum nec congue tempus

 AND TABLES
A TO COMPARE
B C

DATA
Yellow 10 20 7
23

Blue 30 15 10

Orange 5 24 16
 MAPS

our office

24
89,526,124
Whoa! That’s a big number, aren’t you proud?

25
89,526,124$
That’s a lot of money

185,244
And a lot of users
USERS 26

100%
Total success!
OUR PROCESS IS EASY

27

first second last

LET’S REVIEW SOME
CONCEPTS
Yellow Blue Red
Is the color of gold, Is the colour of the Is the color of blood,
butter and ripe lemons. clear sky and the deep and because of this it
In the spectrum of sea. It is located has historically been
visible light, yellow is between violet and associated with
found between green green on the optical sacrifice, danger and 28
and orange. spectrum. courage.

Yellow Blue Red

Is the color of gold, Is the colour of the Is the color of blood,
butter and ripe lemons. clear sky and the deep and because of this it
In the spectrum of sea. It is located has historically been
visible light, yellow is between violet and associated with
found between green green on the optical sacrifice, danger and
and orange. spectrum. courage.
ANDROID PROJECT
Show and explain your web, app or
software projects using these gadget
templates.

Place your screenshot here 29

iPHONE PROJECT
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Place your screenshot here 30

TABLET PROJECT
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Place your screenshot here 31

DESKTOP
PROJECT
Show and explain
your web, app or
software projects Place your screenshot here
using these gadget 32

templates.
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