RESEARCH METHODS

LECTURE 01
Students should be able to:

Sharpen the analytical skills.

Develop their understanding of the research concerns.
Develop the ability to convert the research concerns into a
research problem.
Prepare a roadmap or blueprint of the research – using
appropriate methodologies.
Conduct the research by following the complete research
process.
Textbook:

Neuman, W. L. (2000).
Social Research Methods: Qualitative and Quantitative
Approaches. Boston: Allyen and Bacon.
Supplementary books:

Zikmund, W. G. (2003). Business Research Methods.

Mason, Ohio: South Western.
Sekaran, U. (2004). Research Methods for Business
New York: John Wiley & Sons.
What is research?

Gathering information needed to answer a question, and

thereby help in solving a problem.
Systematic and organized effort to investigate.
What is the value of research?
Research offers the pleasure of solving a
puzzle.
Generating Theories – Models
Identifying problems and solutions
Research helps to develop new
methodologies