The New Concept of Anti-aging

Sulwhasoo
Renodigm EX Dual Care Cream
What about Anti-aging in the Daytime?

Most customers use anti-aging products in nighttime,

but what about daytime when severe aging occurs?

Aging Anti-aging
Moisturization, anti-wrinkle,
UV, heat, pollution, stress… regeneration.
Various causes of aging. Heals aging that occurs during
Day Night daytime.
The New Paradigm of Anti-aging

Accelerated Aging
‘Preventing Daytime Aging’
Wrinkles
Loss of Resilience
Redness
Pigmentation

Daytime anti-aging
to break the vicious cycle.
Dept. of Dermatology, SNU & Sulwhasoo

After 10 years of collaborated research on ‘heat aging’

1st development in the world of a heat treating product
What is Heat Aging?

Skin temperature
Increases.

SNU. Hospital, Dept. of

Dermatology, Prof. Jung Jin Ho

When skin is exposed to direct

sunlight for 15 minutes in midday,
skin temperature reaches 41~43℃. Skin inflammation
and aging
If surface temperature of skin remains worsens. Heat alarm
high, wouldn’t that affect the skin? (TRPV-1)

‘Heat’accelerates skin aging

What Does Heat Aging Do?
Young Skin Aged Skin
In case of long, persistent
heat exposure, heat alarm
Red = stays on high level, which
Heat Alarm means heat aging signals
are constantly
transmitted.

Reduces skin resilience

Dyed Collagen Collagen reduced &
by 60%. Generates wrinkles

Normal Skin Irradiated by Infrared Rays

Renodigm EX Dual Care Cream

Renodigm EX Dual Care Cream

[Anti-wrinkle/UV Protection (SPF30, PA++) ]
Korean herbal medicinal day cream
that protects the skin from light and
heat to maintain youth.

Blocks Internal/ Cypress Polysaccharide protects the skin from external heat and
External Heat Prunus Mume treats internal heat to prevent heat aging.

Improves
Red Ginseng Saponin reverses aging caused by heat.
Skin Elasticity

Prevents Dullness Hedyotis Diffusa blocks oxidation to maintain clear skin tone
without dullness.
What Does Renodigm Mean?

Renodigm (Renovation + Paradigm)

素扇 (White 素 , Fan 扇 ,)
A cream that protects the skin as a white fan
Main Ingredients

Cypress Polysaccharide Steamed Prunus Mume Hedyotis Diffusa

Blocks external heat Treats internal heat Prevents dullness

Lowers influence of heat Lowers internal heat alarm An antioxidant three times
by up to 28%. (TRPV-1). stronger than Vitamin C
that blocks oxidation of
Outstanding anti- Inhibits collagen
skin lipids and prevents
stimuliation and anti- decomposing enzymes.
dullness.
inflammation effect. * Patented
* Patented
* Patented (No. 2008-0059872)
(No. 2008-0052041)
(No. 10-2009-0047317)

Treats internal and external heat aging of the skin

Cypress Polysaccharides

Protective Barrier

- + • The light acidic Polysaccharides with

(+) electric charge attaches to skin with

Viscosity
(-) electric charge to form the barrier
• Winter Polysaccharides have higher
viscosity than summer
Winter Summer
Cypress Cypress

Stimulation Rate (%)

Decreased to
68% Decreased to
28%
• Cypress Polysaccharides reduces the

inflammatory materials activated by heat

Steamed Prunus Mume

How to make steamed Prunus Mume:

Unripe Prunus Mume (green) is cleaned.
The fruits are deseeded.
Steamed until the fruits turn black by burning straw or
hull.

[TRPV-1 (Heat Receptacle)

[MMP-1 Inhibition
Inhibition Test]
850 kinds tested Test]
Prunus Steamed Button mushroom extracts

Mume Prunus Steamed Prunus mume

extracts

Mume Persimmon leaf extracts

Control Steamd Prunus

Greater active
Paeonia japonica
extracts
Mume
Main Effects _ Resilience & Moisture Content

6.7%

2.4%

Before Week 1 Week 2

18.8%
14.6%

*Source: June 2010, Clinical Results (N=32), Derma-Pro Co., Ltd.

Main Effects _ Redness & Brightness

*Source: June 2010, Clinical Results (N=32), Derma-Pro Co., Ltd.

Roles of Renodigm EX Dual Care Cream

Now! Change!

“You must block both

“It is essential to block UV rays to
UV rays and heat
prevent aging during daytime.”
to prevent skin aging.”

“Sulwhasoo products are rich, so “Renodigm EX Dual Care

I use them at night and use other Cream is light enough
products for daytime.” to use under makeup
in the morning.”

“Renodigm EX Dual Care

“If I use day cream, I have to use Cream is SPF30
UV block cream separately.” to block UV rays without
extra UV block cream.”
Remember! Renodigm EX Dual Care Cream

Daytime anti-aging product for

prevention and protection

The world’s first Dual-care product

heat aging care for UV block
product + anti-wrinkle
Trufresh Soothing Mask

Cooling Hydration

• Cools heated skin to normalize skin temperature.

• Ample moisture for vitality.
• Natural fragrance to comfort body and mind and
relieve stress.

Green Prunus Mume

• Efficacies: Controls heat and stops thirst.

• Engendering Fluid: Treats damage of fluid due to
heat inside body.
 The cooling action leaves skin supple and soothed.
Green Prunus Mume

 Green Prunus Mume for daily

hydrating care to sooth skin agitated by
the heat of sunlight.

 restore vitality of skin tired by heat.

Sulwhasoo’s Heat Aging Care

Progress of Skin Damage by Heat

Loss of
• Loss of antioxidants
resilience,
Increased • Increase in enzymes
Heat wrinkles,
skin that destroy
exposure inflamma-
temperature collagen/elastic
tory Heat Damaged
Normal Skin fibers
redness Skin

Renodigm EX Dual Care Cream Trufresh Soothing Mask

• Protects skin from light • Cooling hydration for suppleness on
and heat in summer. the inside and coolness on the outside.
• Prevention of heat • Soothes heated skin and hydrates tired
aging: skin (Soothing)
- Blocks UV rays. • Deep sleep for regeneration at night.
- Blocks heat from
Pressure Points

Pressure Points that Lower Face Temperature

① Taeyang ② Yeonghyang

: Between the tails of : The deeps right next to

eyebrows and eyes the nostrils.

- Relieves heat and - Brightens the skin tone

soothes redness. and soothes heated or

sensitive skin.
Thank you!