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E Commerce Chap 2
E Commerce Chap 2
E-commerce Infrastructure:
The Internet, Web, and
Mobile Platform
After this chapter, you will be able to:
3. Client/Server Computing
A model of computing in which powerful personal computers
are connected in a network together with one or more
servers.
Client – a powerful personal computer that is part of a network.
Server – networked computer dedicated to common functions
that the client computers on the network need.
Cloud computing
refers to a model of computing in which firms and individuals
can obtain computing power and software applications over
the Internet, rather than purchasing the hardware and
software, and installing it on their own computers.
Fastest growing form of computing.
Ex. Google, Microsoft, SAP, Oracle, and Salesforce.com sell
software applications that are Internet-based.
Internet Protocols: HTTP, E-mail Protocols, FTP,
Telnet, and SSL
Electronic mail
The most-used application of the internet. Uses a series of
protocols to enable messages containing text, images, sound,
and video clips to be transferred from one Internet user to
another. It also allows attachments, which are files inserted
within the e-mail message. The files can be documents, images,
sounds, or video clips.
Instant messaging
Displays words typed on a computer almost instantaneously.
Recipients can then respond immediately to the sender the
same way, making the communication more like a live
conversation than is possible through e-mail.
Search engines
Identifies Web pages that appear to match keywords, also
called queries, typed by the user and then provides a list of the
best matches.
Intelligent agents (bots)
Software program that gathers and/or filters information on a
specific topic and then provides a list of results for the user.
Online forums and chat
A Web application that allows Internet users to communicate
with each other, although not in real time.
Streaming media
Enables music, video, and other large files to be sent to users in
chunks so that when received and played, the file comes
through uninterrupted.
Ex. YouTube, Metacafe, and Google Video
Cookies
A tool used by Web sites to store information about a user.
When a visitor opens a Web site, the site sends a small text file
(the cookie) to the user’s computer so that information from
the site can be loaded more quickly on future visits. The cookie
can contain any information desired by the site designers.