SEATWORK NO.

1. It is the one who initiates the communication.

2. It is the one who receives the message.
3. It is made up of ideas, information and feelings.
4. it is a signal interference.
5. It is the medium or means of communication.
1. It is the response of the receiver.
2. It is a noise that comes form the Physical environment.
3. It refers to the surrounding/environment that helps shape the
interaction between and/or among individuals.
4. It is express through words.
5. It is the noise confined within the psychological and sociological
nature of individuals when thoughts and feelings are engrossed on
something other than the communication at hand.
 MODELS OF
COMMUNICATION
SCHRAMM’S MODEL
Wilbur Schramm is considered as
the father of the study of
communication.
Schramm effectively modified the
SMCR theory. Schramm’s
contribution to communication
theory included the concept of field
experience.
WHAT IS SMCR THEORY?
S = SENDER
M = MESSAGE
C = CHANNEL
R = RECEIVER
LASSWELL’S MODEL
 Harold Lasswell authored the Propaganda Techniques in the
World War .
 He identified five common variables in the communication
process.
1. control analysis = pertains to the study of factors that
initiate and guide the act of communication.
2. content analysis = pertains to the study of message
3. channel data analysis = covers the study how
information travels.
4. audience analysis = pertains to the research on the
followers of media
5. effect analysis =the study of impact of the information
on audiences
SHANNON-WEAVER MODEL
Claude Shannon is an American
mathematician and electronic engineer.
Warren Weaver is an American
Scientist.
This model is known as the mother of
all communication models.
This model introduces the concept of
noise
It depicts the communication as linear or
one way process consisting of five elements:
1. source = producer of the message
2. transmitter = encoder of message into
signals
3. channel = signals adapted for
transmission
4. receiver = decoder of the message
5. destination = final path of the message
GROUP ACTIVITY:
Use the Venn diagram in
making comparisons on the
features of the
communication models
discussed.