AGUA FROZEN SEA FOODS

THE AGUA TEAM:

 CEO : AHMED SHAUKAT
 MARKETING MANAGER : MYRA SAJJAD
 PRODUCT MANAGER : RAMSHA SOOFI
 SALES MANAGER : MUBASHRA JAHANGIR
 FINANCE MANAGER : ZAIN IMTIAZ
 HR MANAGER : JAHANZAIB CHUHAN
 QUALITY CONTROL MANAGER : SAGAR HASAN
 PRO : MINAHIL KHALID
HISTORY
 OUR COMPANY WAS LAUNCHED IN MARCH
2009 WITH THE AIM OF PROVIDING HEALTHY
SEA FOOD.
 WE HAVE HIRED A WELL TRAINED STAFF TO
RUN THE COMPANY.
 WE WILL FOCUS TO SERVE UPPER AND ELITE
CLASS.
 DUE TO INNOVATION IN OUR RANGE OF
PRODUCT WE EXPECT TO ATTRACT PEOPLE
FROM ALL AROUND.
POSITIONING STATEMENT

HELPING MAKE YOU HEALTHFUL

BECAUSE IT’S A NUTRITIONAL AGE
 MISSION STATEMENT

TO PROVIDE FRESH AND TOPLINE SEA FOOD

WITHOUT ANY COMPROMISE
 SWOT ANALYSIS
STRENGTH
 WE ARE THE FIRST SEAFOOD MOVERS.
 WE OFFER QUALITY SEAFOOD.
 DISTRIBUTION STRUCTURE THAT ALLOWS
WIDE REACH AND COVERAGE OF TARGET
MARKETING.
 SWOT ANALYSIS
WEAKNESSES
 LACK OF AWARENESS OF SEAFOOD.
 INNOVATIONAL RISK.
 OUR CORE PRODUCT WHICH IS FISH IS
IMPORTED FROM DIFFERENT COUNTRIES.
 SWOT ANALYSIS
OPPORTUNITIES
 A JOINT VENTURE WITH ANY FROZEN FOOD
COMPANY AND RENOWNED RESTURAUNTS.
 NEW AND BETTER TECHNOLOGY CAN MAKE
OUR PRODUCT MORE TEMPTING AND
APPEALING.
 GROWING AWARENESS CAN ALSO BE ONE OF
THE POSSIBILITIES THAT WOULD INCREASE
OUR CUSTOMERS.
 SWOT ANALYSIS
THREATS
 LESS SEAFOOD LOVERS.
 RECESSION IS A MAJOR THREAT.
 COMPETITORS CAN COPY OUR IDEAS.
MARKETING STRATEGY
 NICHE MARKETING.
 TARGET MARKETING: UPPER AND ELITE
CLASS.
 PRICING STRATEGY : PRICE SKIMMING.
 PROMOTIONAL STRATEGY : ADVERTISEMENT
THROUGH MEDIA, BILL BOARDS AND
NEWSPAPERS.
MARKETING STRATEGY
 PLACEMENT :
POSH AREAS.

 OUTLETS:
OUR OUTLETS ARE IN ALL THE
SUPERMARTS OF LAHORE, ISLAMABAD AND
KARACHI.
MARKET RESEARCH
 SAMPLES TESTED BY PEOPLE
 QUESTIONNAIRES
 ADVERTISMENT THROUGH MEDIA
PACKAGING
 HYEGENIC AIR TIGHT PACKAGING
 INFORMATIVE OVERVIEW
 DIFFERENTIATED IN TERMS OF SHAPE i.e
RAW FORM, SLICED, CANNED AND CHOPPED
 DIFFERENTIATED IN TERMS OF WEIGHTS (1KG,
2KG AND 5KG)
PROUDUCTION
PRODUCTS
FISH
• ROHU
• MAHSHEER

• TROUT
• SALMON

CRABS
• COCONUT CRAB

• SOFT-SHELL CRAB
• HORSEHAIR CRAB

PRAWNS
• BUTTERFLY PRAWN
• TIGER PRAWN
• JUMBO PRAWN
SALES
 COMPARING PRICE WITH THE COMPETITORS
AND STRATEGICALLY COMPETING WITH THEM
 DISCOUNTED PRICES FOR PRODUCTS OF 5KG
 PRICE OF THE PRODUCTS
 OPTIMUM SALES PERFORMANCE
 GETTING GOOD CLIENTS
SALES CYCLE
PRICES
FISH 1 KG (Rs.) 2 KG (Rs.) 5 KG (Rs.)
ROHU 599 1,199 2,799
MAHSHEER 399 799 1,799
TROUT 499 999 2,399
SALMON 449 749 2,749
PRAWNS
SMALL 999 1,999 2,799
MEDIUM 1,499 2,999 7,299
LARGE 1,999 3,999 9,799
BUTTERFLY 2,299 4,599 11,299
TIGER 2,399 4,799 11,799
CRABS
COCONUT 599 1,199 2,799
SOFT-SHELL 499 999 2,399
HORSRHAIR 449 749 2,749
FINANCE
 COMPANY STARTED IN 09 WITH THE INITIAL
INVESTMENT OF 5 CRORES.
 DUE TO INCRESED AWARENESS REGARDING
SEA FOOD SALES VOLUME HAS INCREASED
 REVENUE CURVES
 AIM IS TO BE A RENOWNED NAME IN THE
MARKET AS PROVIDERS OF FRESH AND
HYGENIC SEA FOOD.
 HUMAN RESOURCES

 PROVISION OF INCENTIVES
 UNTOLERANT BEHAVIOR FOR SOMEONE
WORKING AGAINST COMPANY INTERESTS
 MANAGEMENT MEETINGS TO MAINTAIN
QUALITY CONTROL AND STRONG RELATIONS
WITHIN MEMBERS THEMSELVEES
 HUMAN RESOURCES

 PROMOTION AND PACKAGES

 INTERNAL COMMUNICATION
 SKILLED LABOUR
 MOTIVATIONAL BEHAVIOR
PRO
 PERCEPTION OF THE CONSUMER
 AWARENESS IN PUBLIC
 LEAFLETS
 BROCHURES
 ADVERTISMENTS
 WEBSITES
 PROMOTIONAL FILMS
 CONTRATCTS WITH FOOD CHANNELS
RELATION WITH PUBLIC
 COMMUNICATION
  PLANNING AND CONDUCTING PUBLIC
RELATIONS PROGRAM
 INTEREST OF CUSTOMER
 CONNECTION WITH CUSTOMER