Intimate Corporation in Consumer

Behavior
CONSUMER BEHAVIOR
BY SYED AZHER HUSSAIN
Definition and terminologies

 A general definition of intimate is closely

acquainted or familiar,
 Intimacy is a measure of your awareness of
alignment with your customers' needs and values.
 Customer intimacy involves a shared
understanding of customer problems
and needs among all team members: You are
aligned on the true needs of the
individual customer.
Example Jam e Shirin in Ramzan
Types of Consumer

 What Are Different Types of Consumers in Marketing?

 Loyal Customers.

 Impulse Shoppers.

 Bargain Hunters.

 Wandering Consumers.

 Need-Based Customers.
 Brand Definition & Consumer type

 Loyal Customers. Customer retention refers to the ability of a

company or product to retain its customers over some specified
period. High customer retention
 Impulse Shoppers. An impulse purchase or impulse buying is an
unplanned decision to buy a product or service, made just before a
purchase
 Bargain Hunters. A bargain hunter is someone who is looking for
goods that are value for money, usually on sale at a lower price than
normal
 Wandering Consumers. (draw the largest amount of traffic to the
company while making up the smallest percentage of sales revenue)
 Need-Based Customers. are driven by a specific need. In other
words, they enter the store quickly, purchase what they need, and
leave.
Values, degree of importance of some thing or
actions.

 The four types of value include:
 Functional Value. (Solution of Problems)
 Monetary Value. (e.g. Cancer Treatment Cost) money against
solution by its worth,
 Social Value. (set of moral principles defined by society
dynamics, traditions and cultural beliefs.)
 Psychological value. (It refers to the relative importance that
an individual places on an item, idea, person, etc. that is part
of their life. These feelings are unique to the individual.)
 The sources of value are not equally important to
all consumers. How important a value is, depends on
the consumer and the purchase.
Example, Nivea and Vaseline in winter

 Skin care products relate with family values special concern

with mother and wife and every consumer’s values family on
first priority.

 Advertisement Narration, Said by mother “MAI APNA

KHAYAL NHI RAKHON GI TOU INKA(FAMILY) KON
REKHYE GA”
Intimate effects on Buying Decision

 Interpersonal need—(a person’s level of investment in the

group): BUY A CAR, FOR HIS OR HER FAMILY, BARI
FAMILY BARI GARI” by Suzuki Every

 Product involvement and utility (the degree to which a person

will use the product to satisfy a need) e.g. (young’s chicken
spread free sampling in different shopping mall, and gift
hampering and win discounts or services by game or marketing
campaign)
Product Involvement Chart
Intimate effects on Buying Decision

 Responsibility—(for procurement, maintenance, payment, and so on):

People are more likely to have disagreements about a decision if it
entails long-term consequences and commitments. For example,
mostly mothers controls grocery items and others unnecessary items.
(noodles, nuggets. Etc)
 Power—(or the degree to which one family member exerts influence
over the others): In traditional families, the husband tends to have
more power than the wife, Marketers need to figure out who makes the
buying decisions in a family because this information tells them who
to target and whether they need to reach both spouses to influence a
choice. Researchers pay special attention to which spouse plays the
role of the family financial officer (FFO)
Sampling is one of Marketing Strategy
 Behavioral Understanding for Growth

 By the Deep study of complex behavior of costumer,

marketers can make understanding consumer needs, values,
thoughts processes, responses and brain storming by groups
and they analyze the other factors they, help marketers to
design marketing strategy and new trends for making the
growth and enhance production.
For Consumer and Costumer Attention