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WEEK 11 Marketing Channels
WEEK 11 Marketing Channels
Chapter 12:
Marketing Channels
Delivering Customer Value
Franchise organization
is a contractual
vertical marketing
system in which a
channel member,
called a franchisor,
links several stages
in the production-
distribution process.
Horizontal marketing
system is a channel
arrangement in which
two or more
companies at one
level join together to
follow a new
marketing
opportunity.
Disintermediation is the
cutting out of
marketing channel
intermediaries by
producers or the
displacement of
traditional resellers by
new intermediaries.
Intensive distribution
●
Candy and toothpaste
Exclusive distribution
●
Luxury automobiles and prestige clothing
Selective distribution
●
Television and home appliance
Public Policy and Distribution Decisions
Warehousi Inventory
ng management
Transporta Logistics
information
tion management