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SM - Group (Company Analysis) - January 2021
SM - Group (Company Analysis) - January 2021
ASSIGNMENT 2
COMPANY ANALYSIS
(1)ACKNOWLEDGEMENT
(2)INTRODUCTION
WRITE A HISTORICAL BACKGROUND OF THE COMPANY.
SUMMARIZE THE INFORMATION THAT YOU’VE FOUND.
STATE WHAT ARE THEIR CORE PRODUCTS AND
SERVICES.
NOT MORE THAN 2 PAGES FOR THE INTRODUCTION.
STRUCTURE OF GROUP ASSIGNMENT
(3) MAIN CONTENT
3.1 ANALYSIS OF VISION
3.2 ANALYSIS OF MISSION USING 9 COMPONENTS (PUT
UP A TABLE OF YOUR ANALYSIS)
3.3 ANALYSIS OF STAKEHOLDERS- WHO ARE THE
PRIMARY AND SECONDARY STAKEHOLDERS
3.4 INDUSTRY ANALYSIS USING PORTER’S 5 FORCES
MODEL.
3.5 COMPETITIVE ADVANTAGE/ MAJOR STRENGTHS OF
THE COMPANY (SWOT MATRIX ) REFER TO P 113- ZAINAL
3.6 STRATEGIC ISSUES OF THE COMPANY
STRUCTURE OF GROUP
ASSIGNMENT