PRESENTATION

ON
NIVEA

SUBMITTED TO SUBMITTED BY
SAMPATH SIR ISHATH.P.R
MBA
INTRODUCTION

Crème NIVEA
The name NIVEA - Latin word “nivis” meaning snow - reflecting the snow
white color of NIVEA Crème’s association with purity.

Nivea Crème - created by a team of dermatologists –1911

Over 98% of the ingredients within NIVEA Creme are natural.

It was claimed as - "the world's first long-lasting skin cream."

Every second, a pot of NIVEA Creme is sold .

Enough tubs of NIVEA Creme have been sold to supply one pot to every
person who’s ever been alive or is alive now.

NIVEA Creme is sold in some 160 countries around the world.

CONT…

 The NIVEA brand is one of the most

recognized skin and beauty care brands in the
world.
 NIVEA cream was first introduced in 1911 and
the NIVEA brand now extends to 14 product
ranges worldwide from sun care to facial
moisturizer, deodorant and shower products.
NIVEA

 In 1980 when Beiersdorf, the international

company that owns NIVEA, launched its
NIVEA FOR MEN range internationally.
 In 1993, NIVEA FOR MEN developed a fuller
range of male skincare products.
PLAN USED BY NIVEA FOR
RELAUNCING NIVEA FOR MEN
 SWOT ANALYSIS

 SETTING OBJECTIVE

 MARKETTING STRATEGY

 PROMOTION BY NIVEA
SWOT ANALYSIS
SETTING OBJECTIVE

SMART OBJECTIVE

INCREASE MARKET SHARE

INCREASE EARNING

FULL FILL CUSTOMER’S

NEED

STRONG POSITION
MARKETING STRATEGY
MARKETING PLAN
 IT CONTAINS THE FOLLOWING POINTS-
 SWOT and competitive analysis – to assess where the
business or brand is currently and what competitors are
doing
 objectives – what the plan needs to achieve
 the marketing strategy – how the objectives will be achieved
 sales forecast – by how much sales are likely to increase
 budget – how much the marketing activities will cost and
how the plan will be financed
 evaluation – how outcomes will be monitored and measured.
 Conclusion

 In 60 years Creme NIVEA has made Nivea

Brand synonymous to skin care

 When compared to Brand “Nivea”,

“Biersdorf” as a Brand has negligible equity
NIVEA must carry on propagating there
Family Brand through Umbrella Ads so as to
maximize upon the strong Brand Equity
earned over decades.
THANK YOU