How Vritti i-media is helping corporates

connect to small towns and rural markets in

Mahrashtra?
By Vritti Solutions Ltd
 India

States – 28
Maharashtra

Districts – 35

Tehsils – 356

Towns - 378
India Vs Maharashtra
Population: (Fig. in Million)

India Maharashtra
Total - 1028 96
Urban - 286 41
Rural+ Semi urban- 742 55

Literacy % - 64.84 % 76.88 %

Per Capita Income: Rs. 37,490 Rs. 54,867
Media Penetration
India Maharashtra

Print 40 % 45 %
TV 60 % 40 %
Media Dark
46.25 %
Not approached by any Media
Solution to Reach deep & wide in Maharashtra,
through – “ i – Media DW+ Audio Network ”

By using MSRTC
(Maharashtra State Road Transport Corporation)
Bus Stands
Credentials of Vritti i-media
DW+ AN medium
 Medium well established with excellent customer base developed over last 4 yrs.
 Used by FMCG Giant HUL for Lux and Wheel promotions .They have registered
Vritti imedia as a standard medium for Tier -2,Tier-3 and rural campaigns.
 Corporate like State Bank of India, Bajaj Auto using our medium for last 1 year.
 Kirti gold, MKCL and Gujrat Tea traders have been using this medium for
branding and promotion Nonstop for last 3 yrs.
 SBI generating 550 crores of Loan takeover business using our medium.
 No: 1 Marathi Daily Newspaper Lokmat using Vritti imedia for sales of
Newspapers by announcing the Daily news headlines
 Govt departments like Water supply, NRHM, Agriculture, Women and child
development, MEDA, BRGF are using this medium to create awareness about
various schemes over last 3 yrs
 Kindly see our customer testimonials http://www.vrittiimedia.com/
Currently available: 87 Bus Stations

Average Passenger Count:

Total Per Day Traveling Passenger = 34 Lacs (Avg)

Total Monthly Traveling Passenger = 10 .20 cr.(Avg)

Main Features of this Advertisement Media

High Spread - Reach across Maharashtra state. Reach

out to urban and rural population.
High Impact - Advertisement will be repeated every
30 minutes.
High Aptness - Ease and Flexibility of changing the
advertisements as per the seasons and
festivals.
 - DEMOGRAPHICS OF THE PASSENGERS/COMMUTERS -
(AGE GROUPS)
Age

A bov e 5 5 2 .7 8 %

4 5 to 5 5 5 .5 0%

3 5 to 4 5 1 3 .05 %
A g e G r ou p s

2 5 to 3 5 2 7 .8 7 %

2 0 to 2 5 2 6 .3 7 %

1 5 to 2 0 2 4 .1 5 %

Below 1 5 0.2 8%

0.00 5 .00 1 0.00 1 5 .00 20.00 25 .00 30.00

% Responden ts

Below 1 5 1 5 to 20 20 to 25 25 to 35 35 to 45 45 to 5 5 A bov e 55
Base: 90x20 -As per Market Research By Genesis
 - DEMOGRAPHICS OF THE PASSENGERS/COMMUTERS -
(CATEGORY)
Category of the Respondents Urban
Semi Urban
Rural
Urban 14.5 1%
Catego ry

Semi Urban 59.7 0%

Rural 25 .7 8%

0.00 20.00 40.00 60.00 80.00

Responses in %

Base: 90x20 (Rural: Villages, Semi Urban: Taluka/ Smaller Towns, Urban: Districts/
Large Towns)-As per Market Research By Genesis
 - DEMOGRAPHICS OF THE PASSENGERS/COMMUTERS -
(OCCUPATION-ALL STATIONS)

Occupation

35.00
30.24%
30.00
26.44%
25.00
Responses in %

20.00

15.00
13.85%
10.00
7 .86% 6.21 % 7 .26%
5.00
5.88%
2.25%
0.00
Student Farmer Gov ernment Business Priv ate Others Retired No
Employ ee Sector Response
Occupations

Base: 90x20 -As per Market Research By Genesis

 - REASONS FOR COMING TO THE BUS STAND –

Reasons for coming to the bus stand

1 05.00

90.00
86.24%
Responses in %

7 5.00

60.00

4 5.00

30.00

1 5.00
4.15% 1.99%
7 .30%
0.00
T r a v ellin g Seekin g Sh oppin g Seein g off
In for m a t ion fr ien ds/r ela t iv es

Reasons
Base: 90x20 -As per Market Research By Genesis
 - FREQUENCY OF TRAVELLING –

Frequency of travelling

40.00
35.7 9%
35.00
30.00
Responses in %

16.32%
25.00
20.00
18.20% 29.31%
1 5.00
1 0.00
5.00
0.33%
0.00
< Once a week Once a week 2-3 times a 5-6 times a No response
month month

Frequency
Base: 90x20- As per Market Research By Genesis
 - AVERAGE WAITING TIME ON ST STAND –

Average Waiting Time on ST Stand

50.00
44.47%
40.00
Responses in %

30.00 28.53%

20.00
17.15%

10.00
8.74%
0.33%
0.00
5 t o 1 0 m in s 1 5 t o 2 0 m in s 3 0 t o 6 0 m in s 6 0 m in s a n d No r espon se
m or e
T im e

Base: 90x20 -As per Market Research By Genesis

 List of 87 Bus Stands
1 Mumbai Central 23 Jalna - CBS 45 Miraj – New CBS 67 Shrirampur

2 Parel 24 Latur - CBS 46 Kolhapur 68 Sangamner

3 Kurla Nehru Nagar 25 Nanded – CBS 47 Ichalkaranji 69 Jalgaon – CBS

4 Borivali Nancy Colony 26 Osmanabad - - CBS 48 Solapur – CBS 70 Chopada

5 Thane Vandana 27 Tuljapur – CBS 49 Pandharpur 71 Chalisgaon

6 Thane Khopat New 28 Parbhani – CBS 50 Barshi 72 Bhusawal

7 Bhivandi 29 Pune – Shivaji Nagar 51 Akkalkot 73 Dhule - CBS

8 Kalyan 30 Pune – Swargate 52 Nagpur – Ganeshpeth 74 Nandurbar – CBS

9 Panvel 31 Pune – Rly Station 53 Nagpur – Morbhawan 75 Shahada

10 Mahad 32 Pimpri Chinchwad 54 Wardha – CBS 76 Amravati – CBS

11 Ratnagiri CBS 33 Lonawala 55 Chandrapur – CBS 77 Akola – CBS

12 Kankavali 34 Narayangaon 56 Bhandara – CBS 78 Yeotmal – CBS

13 Ramwadi (New Pen) 35 Baramati 57 Gondiya – CBS 79 Wanti

14 Chiplun 36 Shirur 58 Gadchiroli – CBS 80 Pusad

15 Sawantwadi 37 Satara – CBS 59 Nashik – New CBS 81 Buldhana – CBS

16 Alibaug 38 Karad 60 Nashik Mahamarg 82 Shegaon

17 Aurangabad CBS 39 Paithan 61 Malegaon New CBS 83 Malkapur

18 Aurangabad – CIDCO 40 Wali 62 Manmad 84 Washim

19 Paithan 41 Mahabaleshwar 63 Ahmednagar Old CBS 85 Hingoli

20 Beed – CBS 42 Panchgani 64 Ahmedngr Bus Stn. No. 3 86 Swargate Mumbai Stand

21 Ambajogai 43 Sangli - CBS 65 Ahmednagar Tarkpur 87 Rly Stn. Mumbai Stand.

22 Parli Vaijyanath 44 Islampur 66 Shirdi

 Salient features of this Advertisement Media - 1

 On-air time Morning 6 AM to Night 10 PM, Daily

 Broadcasting every 30 minutes.
 Passengers on an average change every 30 minutes and that
assures your advertisement is heard by new person every time.
 Every District bus stand - Average 40000 passenger footfalls
every day.
Salient features of this Advertisement Media - 2

 Audio advertisement in local language can reach out even to

illiterates.

 Advertisement releases at various district place bus stand and

repetition through out the day and month create a brand image.

 Advertisement is heard across bus stand and up to 100 meter

periphery.
Salient features of this Advertisement Media - 3

 Mandatory listening as the advertisement is coupled with the

bus departure announcement. Passengers are actually waiting
to hear the announcement.
 Per persons cost is almost 10% compared to other media and
impact is 100%.
 100% battery backup to ensure 16 hours running of system.
 Advertisement can be changed dynamically and different ads
can be run at different times and at different locations.
 Thank you
http://www.vrittiimedia.com/

Vritti Solutions Ltd

9,Continental Park
Opp.Karve Statue
Kothrud
Pune 411038
Mob:9561068555