INTRODUCTION TO POWER OF

COLLECTIVE AMBITION
PRESENTED BY KASHAF AMJAAD
ROLL NUMBER 20
 COLLECTIVE AMBITION:
• A shared sense of purpose
• How the company will fulfil it
• Track progress
• How leaders and others will behave everyday
• As they achieve and sustain excellence
 HOW BUSINESSES USE COLLECTIVE
AMBITION TO OVERCOME RECESSION?
• RECESSION PERIOD:
• When recession hit hard, many businesses
suffer serious damage but some come out
stronger than ever.
 EXAMPLES:
• FOUR SEASONS HOTEL:
• Developed from one motel.
• Founded in 1961.
• By Isadore sharp.
 CONTINUE:
• RECESSION PERIOD IN HOTEL:
 CONTINUE:
• SEPHORA:
• Founded In 1970 In France.
• By Dominique Mandonnaud.
 CONTINUE:

• RECESSION PERIOD IN SEPHORA:

 CONTINUE:
• DANONE:
• Founded by Issac Carasso
• Who began producing yogurt in Spain in 1970
 CONTINUE:

• RECESSION PERIOD IN DANONE:

 STANDARD CHARTERED BANK:

• RECESSION PERIOD IN BANK:

 HOW THEY DID IT?

• THE POWER OF COLLECTIVE AMBITION:

• Why they exist?
• What they hope to achieve?
• How they will collaborate to achieve their
ambition?
• How they will brand promise aligns with their
core values?
 FOUR SEASONS HOTEL COMPASS:

• The four seasons hotel chain clarified its

purpose and repositioned itself for
industry leadership by using a tool we
call a compass.