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    Discount Store With A Difference: Presented By-Molina Sinha Shyam Sundar Sahu Priyanka Sen Anand Kishore

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    Anandkishor Pathak
    Subhiksha is a Chennai-based grocery and pharmaceutical store chain founded in 1997. It has grown to over 1,600 stores across India. The company aims to expand further by opening 550 new stores in Delhi by 2009. Subhiksha targets lower and middle class customers by offering prices 8% lower than MRP and a better store environment. However, the company now faces financial difficulties with debts of Rs. 750 crore and inability to pay wages, rent, and suppliers.

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    Discount Store With A Difference: Presented By-Molina Sinha Shyam Sundar Sahu Priyanka Sen Anand Kishore

    Uploaded by

    Anandkishor Pathak
    62 views11 pages
    Subhiksha is a Chennai-based grocery and pharmaceutical store chain founded in 1997. It has grown to over 1,600 stores across India. The company aims to expand further by opening 550 new stores in Delhi by 2009. Subhiksha targets lower and middle class customers by offering prices 8% lower than MRP and a better store environment. However, the company now faces financial difficulties with debts of Rs. 750 crore and inability to pay wages, rent, and suppliers.

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    Subhiksha is a Chennai-based grocery and pharmaceutical store chain founded in 1997. It has grown to over 1,600 stores across India. The company aims to expand further by opening 550 new stores in Delhi by 2009. Subhiksha targets lower and middle class customers by offering prices 8% lower than MRP and a better store environment. However, the company now faces financial difficulties with debts of Rs. 750 crore and inability to pay wages, rent, and suppliers.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    62 views11 pages

    Discount Store With A Difference: Presented By-Molina Sinha Shyam Sundar Sahu Priyanka Sen Anand Kishore

    Uploaded by

    Anandkishor Pathak
    Subhiksha is a Chennai-based grocery and pharmaceutical store chain founded in 1997. It has grown to over 1,600 stores across India. The company aims to expand further by opening 550 new stores in Delhi by 2009. Subhiksha targets lower and middle class customers by offering prices 8% lower than MRP and a better store environment. However, the company now faces financial difficulties with debts of Rs. 750 crore and inability to pay wages, rent, and suppliers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 11

    “Bachat mera adhikar

    Shubhiksha mera abhimaan”

    Discount Store with a difference

    P R ES EN T E D BY -
    MOLINA SINHA
    SHYAM SUNDAR SAHU
    P RI Y A N K A S E N
    ANAND KISHORE
    Shubhiksha Profile

    Chennai based grocery & pharmaceuticals store


    Founded by R. Subramanian in 1997
    In 2004, 164 stores all over Tamil Nadu &
    Pondicherry
    About 1600 store all over the India
    Revenue Rs. 2200 million
    Aimed Rs. 2800 million by the end of 2005
    Goal of the company
    Open store for every two kilometer in
    Chennai
    550 store by 2009 in Delhi
    Plan to expand in other part of India
    Strategy adopted by Shubhiksha

    Focused on the lower & upper middle class


    Offer a better ambience than typical general
    store
    Prices are 8% less than the MRP
    Inform customers about promotional offers
    Store keepers help buyers in purchase
    decision
    A view on Organized Retail Market size
    Supply chain & Inventory

    It avoid intermediaries


    Goods directly procure from manufactures
     In house built supply chain software
    Separate godowns to stock branded,
    unbraned & pharmacy products
    All stores are connected through internet
    SWOT analysis of Shubhiksha

    Strengths Weakness
    Lake of adequate resources
    Bulk purchase.
    Less attractive shop
    Lesser price than other
    Lack of employees
    Targeted middle class people
    Strong supply chain management

    Opportunity Threats
    Planning in semi metro city. Wall mart is coming
    Aimed to open 550 new shop by
    2009 Big bazaar expanding its
    outlets
    More ,marks & Spencer
    Crisis Time
    Initially pharmacy business faced many trouble
    Other pharmacist protested & damaged the
    stores
    Lower price created doubt about quality
    standard in the mind of drug inspector it
    fallowed by customers
    Glaxo refused to supply the drugs
    It filled a suit against Glaxo & won the case.
    Current scenario
    Company has a total debt of around Rs 750
    crore,
    Need funds to operating requirements
    Looking for selling stake to raise funds
    Unable to pay wages, rentals and its
    suppliers.
    Trying to protect its store & assets but it has
    been crippled due to shortage of staff.
    Thank You
    Definitions of Subhiksha

    Subhiksha was an Indian retail chain with


    1600 outlets selling groceries, fruits,
    vegetables, medicines and mobile phones.
    It was started and is managed by R
    Subramaniam, an IIM Ahmedabad
    alumnus. Subhiksha planed to open 1000
    outlets by December 2008. He also
    planned to invest Rs. ...

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