Presentation Topic

Consumer products and its classification

Name: Esha Kulsoom

Class: BBA-3
Section: A
Submitted to: Mam Hira Bhatti
Consumer products:

Consumer products are products and services bought by final consumers for personal
consumption.

Classification of consumer products:

These products and services can be classified as
1. Convenience products
2. Shopping products
3. Specialty products
4. Unsought products
Convenience products:

A consumer product that customers usually buy frequently, immediately, and with
minimal comparison and buying effort.

Examples:
Laundry detergent, magazines and fast food.
Shopping products:

A consumer product that the customer, in the process of selecting and

purchasing, usually compares on such attributes as suitability, quality, price and
style.

Examples:
Furniture, clothing, used cars, and hotel and airline services.
Specialty product:

A consumer product with unique characteristics or brand identification for which a

significant group of buyers is willing to make a special purchase effort and normally do not
compare specialty products.

Examples:
Designer clothes, specific brands of cars and high-priced photographic equipment's.
Unsought product:

A consumer product that the consumer either does not know about or knows
about but does not normally consider buying. Most major new innovations are
unsought until the consumer becomes aware of them through advertising.

Examples:
Life insurance, preplanned funeral services and blood donations to the Red
Cross.
THANK YOU