Introduction of fruit juices and

fruit-based beverages
 Fruit juices and fruit-based beverages

 Fruit juices and fruit-based beverages are popular products

appealing to a broad demographic group, particularly
children and young adults, and represent an important
segment of the domestic and international market
 Juices are the aqueous liquids expressed or otherwise
extracted usually from one or more fruits or vegetables,
purees of the edible portion of one or more fruits or
vegetables, or any concentrates of such liquids or purees
 Fruit juice may be an ingredient in beverages
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A wide variety of juice and beverage products are currently
available on the U.S. market including:
• Juice (100% juice)
• Juice blends (combinations of several juices)
• Juice drinks (not 100% juice)
Flavored beverages in a variety of types, including :
• Fresh, refrigerated, shelf stable, frozen concentrate
• Non-frozen Concentrate
• Sports drinks
• Energy drinks
 New Beverage Introductions

• Hot beverages
• RTD juices/juice drinks
• Concentrates/mixes
• Energy/sports drinks
• Carbonated soft drinks
• RTD iced tea/coffee
• Beer/cider
• Water
• Flavored alcoholic drinks
 Business opportunities

 Fruit juices and beverages are important commodities in the

global market, providing ample opportunity for innovative,
value added products to meet consumer demand for
convenience, nutrition, and health.
 Beverages constituted a significant proportion (33.73%) of
various health promoting new products or product lines
introduced in the U.S. in 2000
 According to an industry report, the U.S. functional beverage
market generated revenues of $4.7 billion in 2000 and is
expected to exceed $12 billion by 2007.
 New products introduction

New Products Introduced in the U.S. in 2000 Claiming Health Benefits

Health Condition Beverages (%)

Immune 73
Heart health 56
Diabetes 33
Osteoporosis 70
Cancer 50
Source:
Adapted from O.Donnell, C.D.,
Prepared Foods, 170(4), 50.51,
2001.