Beverage

• What is beverage?...
• Any potable drink/ liquid is beverage.
• Beverage come from the Latin word “bever” it means rest after work.
• A drink or beverage is a kind of liquid which is specifically prepared for human
consumption.
• The word beverage usually refers to drinkable liquids which are not purely water.
Some beverages are consumed for their food value (e.g., milk), yet others are con­
sumed for their thirst-quenching properties, for their stimulating effects, or
simply because consumption is pleasurable.
• It provides to the body energy and make our body refresh.
• The term beverages refer to all kinds of potable drinks which have thirst
quenching ,refreshing, stimulating and nourishing properties
• Consumed mainly to quench thirst, compensate loss of body fluid due to
perspiration, feel fresh and active, as rituals, during social gatherings and during
and after eating.
Global beverage markets
US beverage segment 2009-2014
Global share of beer
Insight and opportunities in juice
Non-alcoholic beverages demand reasons in
USA
Classification of beverages
• Beverages are classified into following major categories:
1. Non-alcoholic beverages
2. Alcoholic beverages
3. Carbonated beverages
4. Non-carbonated beverages
CONTINUE
 Non-alcoholic beverages

• A non-alcoholic beverage is one that contains little or no alcohol. This category includes
low-alcohol beer, non-alcoholic wine, and apple cider if they contain less than 0.5% alcohol
by volume e.g coffee, tea, milk-based drinks, malted drinks, milkshakes etc.
• It is healthy for health.
• Soft drinks are drinks which do not have alcohol
• Soft drinks have five main subcategories: bottled water, carbonated soft drinks, dilutables,
(squash, powders, cordials and syrups), fruit juices (100% fruit juice) and nectars (25–99%
juice content)
• Still drinks include ready-to-drink (RTD) teas, sports drinks and other noncarbonated
products with less than 25% fruit juice.
• Hot drinks like tea and coffee
• It can be classified into three categories:
1. Stimulating
2. Refreshing
3. Nourishing
 Stimulating beverage
• Helps to stimulate the vital organs of the body.
• Tea and coffee are considered as a stimulating beverage because of
caffeine .
• They are hot beverage usually, but they can be cold too.
• Hot drinks include popular beverages such as tea and coffee.
 Refreshing beverage
• Refreshing beverages helps to refresh our body as well as our mind.
• It helps to kill our thirst
• Different types of refreshing beverages are:
• Squash, syrups, nectars, drinks etc
• Aerated water (coke, fanta, 7up, pepsi etc.)
• Spring water
Nourishing beverage
• Nourishing beverages helps us to gain energy .
• It is healthy for pour body.
• It contains lot of nutrients.
• Provide with extra energy and calories as well as fluid to keep body
hydrated.
• Juices and milk based are the nourishing beverages.
Water
• The most basic beverage on the planet
• we are composed of more than 70% water ;it is important for
staying hydrated 
• Water can come in various forms – sparkling, tap, still,
bottled, etc.
• lubricant for all of life’s processes.

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Milk
• One of the most natural substances in the world
• Milk is produced from the mammary glands of certain animals.
• High in minerals and unique compounds that can help build strong bones
and improve immunity.
• Each type of animal milk, however, should be considered individually
based on its nutrient profile.

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Tea
• Tea is prepared by pour boiling water over certain types of leaves, herbs or
other substances
• This drink is primarily composed of water, but infused with the various
nutrients, vitamins, minerals, and antioxidants found in the tea “leaves”.
• It comes in many different forms, including black, green, white, oolong etc
Each tea variety promises certain health benefits by delivering specific
antioxidants, organic compounds, as well as varying amounts of caffeine to
the drinker.
• It reduced inflammation, lower anxiety and stress levels, better sleep,
respiratory improvement, an immune system boost, increased antioxidant
activity to defend against chronic diseases, like cancer
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Coffee
• Similar to tea in its preparation, coffee is made by pouring boiling water
over ground coffee, which comes from coffee beans.
• It is found throughout the world.
• It is primarily used as a stimulant due to the high levels of caffeine found in this
beverage.
• Roasted coffee beans found in many different varieties, flavors, and intensities.
• Most of the coffee beans have a moderate amount of B vitamins (pantothenic
acid and riboflavin), and trace amounts of potassium and manganese.
• Caffeine is the world's most widely used psychoactive substance. The
main difference between the caffeine in coffee and tea is that tea has a lot less of
it. A strong cup of coffee can provide 100–300 mg of caffeine, while a cup
of tea may provide 20–60 mg. 1
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Soft drinks
• Any of a class of nonalcoholic beverages, usually but not necessarily carbonated, normally
containing a natural or artificial sweetening agent, edible acids, natural or artificial flavours, and
sometimes juice. Natural flavours are derived from fruits, nuts, berries, roots, herbs, and
other plant sources. Coffee, tea, milk, cocoa, and undiluted fruit and vegetable juices are not
considered soft drinks.
• The term soft drink was originated to distinguish the flavoured drinks from hard liquor, or distilled
spirits.
• Soft drinks were recommended as a substitute in the effort to change the hard-drinking habits of
early Americans.
• They are sweetened water-based beverages usually with a balancing acidity
• May contain small amounts of alcohol, but the alcohol content must be less than 0.5% of the total
volume
• Formulated from 10 – 11% sugar content with about 0.3 – 0.5% of acid (usually citric) and flavoring,
coloring and chemical preservatives, with the addition of carbon dioxide
• Examples are cola, cherry, lemon-lime,, orange, grape, vanilla, ginger, fruit punch, and sparkling
lemonade. 18
  Types of soft drinks
• Non-carbonated soft drinks
• Without carbon dioxide and sparkling taste
• They include fruit punch, fruit drinks, ice tea, coffee with sugar, and sport
drinks.
• do not undergo carbonation process and do not have any sparkling flavor.
• The sugar used to sweeten the regular soft drinks is sucrose or high fructose
corn syrup.
• Diet soft drinks use aspartame, saccharine, acesulfame K, or sucralose as
sweeteners
• A soft drink is slightly acidic in order to give pleasant tartness to the product
and preserve it.
• The most common acidulants in soft drinks are citric acid and phosphoric acid.
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Carbonated Soft Drinks (CSD)
• Beverages with added carbon dioxide that gives an effervescent taste to the
beverages
• Colas and noncolas, as well as diet and regular soft drinks
• The cola-flavored carbonated beverages usually contain added phosphoric
acid as acidulant because it can strengthen the acidity.
• Non-cola soft drinks usually use citric acid as acidulant
• Soft drinks are also including ready-to-drink soft drinks and dilute-to-taste
soft drinks which are concentrated or in powder form

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Juices
• Fruit and vegetable juices are not only refreshing but also very good
for you due to their vitamin and mineral content.
• Fruit juices are altered with additional sugars and other additives,
either fillers or flavorings.
• Most juices are rich in vitamins and antioxidants, including vitamins
A, C, and D, as well as magnesium, calcium, potassium, and
phosphorous.

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Energy Drinks
• They tend to have slightly less caffeine than an average cup of coffee
• They may give you a healthy energy boost, some of that boost comes in
the form of sugar, because there is a lot of it in most of the energy drinks.
Mocktails
• This beverage is a mixture of two or more juices and other soft drinks.
• They are similar to cocktails but with one major difference mocktails are
non-alcoholic.
• Improved gut health, boosted immunity, and well-hydrated body

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Milkshakes
• This frothy beverage is basically a cold drink made of milk.
• It is sweet in taste due to the presence of fruits or chocolates.
• They are comparatively thinner than their smoothie.
• It helps boost energy, repair muscles, and provide the much-needed fiber
carbohydrate and protein.

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Smoothies
• A smoothie is a blend of fruits, vegetables, milk, yogurt, ice-cream,
and other foods.
• It is a thick beverage, usually sweet, and enjoyed chilled.
• They provide a large amount of protein, carbohydrates, fiber and help
in better digestion.
• Green smoothies also aid in lowering blood pressure levels.

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Alcoholic beverages
• These are portable liquid which contain 1% to 75% of liquor.
• Produced by the introduction of yeast for fermentation into substance such as
Grapes, Grains, Barley, Fruits, Sugarcane and Rice.
• Examples are Wine, Champagne, Beer, Whiskey, Brandy, Liqueur, Spirits, Sake,
Rice Wine
• This contains edible alcohol i.e ethyl alcohol (Mixed solution of water and ethanol that is
produced through the filtration and refined distillation of fermented grain(Corn) and yeast used in
various industries of food and other products including alcoholic drinks)
• It is restricted to drink for the children.
• Alcoholic beverage is classified into three categories:
1. Fermented alcoholic beverages
2. Distilled alcoholic beverages
3. Compound alcoholic beverages
 Fermented alcoholic beverages
• Fermented alcohol is prepared by the process of breaking down sugar in
liquid form into alcohol and CO2 with the reaction of yeast.
• Alcoholic strength is from 5% to 25% by volume.
• Examples: Beer, wines etc.
• Wines are made up by fermentation of grapes and can be red, white, rose
or sparkling wine (alcohol contents are 9 to 22% e.g champagne).
• Beers are also fermented beverage made from barley (alcohol contents
are 5 to 8%).
• Brewing is the production of beer by steeping a starch source
(commonly cereal grains, the most popular of which is barley) in water
and fermenting the resulting sweet liquid with yeast.
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Beer
• Beer is one of the oldest beverages
• It is the first form of alcohol
• Made by the fermentation of starches – cereal grains, rice, corn, maize, etc.
• Beer isn’t generally considered a healthy beverage, due to its relatively high-calorie count.
• Beers are B vitamins, along with potassium and magnesium in most varieties of beer.
Wine
• Wine is another ancient beverage, is made by fermenting grapes, just as beer is made by fermenting
starches.
• This fermentation process gives these beverages their alcohol content.
• Wine comes in two primary varieties, red and white.
• Most wines possess high levels of tannins, antioxidants, and phytochemicals that are derived from
the skin of the fermented grapes.
• It is helpful for lowering the risk of chronic diseases like cancer, chronic stress hormones, and other
unsavory medical conditions.
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Cocktails
• Cocktail is a mix of alcoholic drinks such as gin, vodka, whiskey, or brandy combined
with fruit juices or other liquors.
• It is usually served chilled.
• Cocktails are usually made with high-calorie mixers.
Cider
• Fermented apples are the source material used for cider
• Those prepared from fermented pears are called perry.
• Apple cider, also known as hard cider have health benefits due to the low levels of
vitamins and certain minerals that remain from the apple.
• High concentrations of antioxidants from the apple also make hard cider healthy
 Distilled alcoholic beverages
• It is an alcoholic beverage containing ethanol that is produced by distilling
ethanol produced by means of fermenting grain like wheat, barley, oat, rye,
fruit or vegetables.
• Alcohol strength : up to 40 to 50% alcohol.
• Sometime this may have alcohol strength up to 95%.
• Examples: Whiskey 40%, vodka 40%, rum 40%, brandy 40%, tequila 40% etc.
• Each drink has its own characteristic, taste, flavor, and aroma.
Hard Alcohol                                                                 
• Spirits, liquor or hard alcohol exceeding 40% alcohol by volume.
• Whiskey, vodka, gin, rum, soju, brandy, This makes them much more
powerful and intoxicating for consumers.
• Occasional drinking in moderation can be good for your immune system
and heart health
Compound alcoholic beverages
• These are flavored alcohol of herbs, barks, fruits, seeds, spices.
• Method is same as distillation, but we add flavor.
• It contains high alcoholic strength, relatively high sugar contents
• Liquer: A liqueur is a sweet alcoholic beverage, often flavored with
fruits, herbs, spices, flowers, seeds, roots, plants, barks, and
sometimes cream.
• Gin: A Gin is a spirit flavoured with juniper berries. Distilled gin is
made by redistilling white grain spirit which has been flavoured with
juniper berries.
• Examples: Gin (40%), bitters (44.7%), liqueur (40%) etc.
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 Alcohol is Dangerous Poison for Children
Alcohol can be a dangerous poison for children.
• Alcohol depresses the central nervous system and causes low blood glucose (sugar).
• Children who drink alcohol can have seizures and coma; they could even die.
 Harmful effects of alcohol
•Slurred speech.
•Drowsiness.
•Vomiting.
•Diarrhea.
•Upset stomach.
•Headaches.
•Breathing difficulties.
•Distorted vision and hearing.
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 Why does Islam prohibit the consumption of alcohol?
Prohibition in Holy Quran and in Bible
 Alcohol inhibits the inhibitory centre
• Human beings possess an inhibitory centre in their brains. This inhibitory centre prevents
the person from doing things that he considers wrong.
• For instance a person does not normally use abusive language while addressing parents or
elders.
• The inhibitory centre prevents a person from answering the call of nature in public.
• For instance, a person who is drunk may use abusive language with people he or she
respects and/or make sexual advances towards them, and regret the actions later after
becoming sober.
• Islam is called the “Deen-ul-Fitrah” or the natural religion of Man. All its injunctions are
aimed at preserving the natural state of man. Alcohol is a deviation from this natural state,
for the individual as well as for society.
 
 Diseases associated with alcoholism
1. Cirrhosis of the liver (the most well-known alcohol associated disease).
2. Cancers of the Oesophagus, of the head and neck, of the liver (Hepatoma) and of the bowel.
3. Coronary Artherosclerosis, Angina and heart attacks are linked to heavy alcohol intake. Similarly strokes and different types of paralysis
are linked to alcohol intake.
4. Beriberi and other deficiencies are not uncommon among alcoholics. Even Pellagra occurs in alcoholics.
5. Delerium Tremens is a serious complication that may occur during recurrent infection of alcoholics or post operatively. It also occurs
during abstention as a sign of withdrawal effect. It is quite serious and may cause death even if treated in well equipped centers
6. Recurrent infection is very common among chronic alcoholics. The resistance to disease and the immunological defense system are
compromised by alcohol intake.
7. Chest infections are notorious in alcoholics. Pneumonia, Lung Abcess, Emphysema and Pulmonary Tuberculosis are all common in
alcoholics.
8. During acute alcoholic intoxication, the drunk person usually vomits, the cough reflexes which are protective are paralysed. The
vomitus thus easily pass to the lung causing Pneumonia or Lung Abscess. Occasionally it may even cause suffocation and death.
9. The ill effects of alcohol consumption on women deserves special mention. Females are more vulnerable to alcohol-related Cirrhosis
than men. During pregnancy alcohol consumption has a severe detrimental effect on the foetus. Foetal Alcohol Syndrome is being
recognized more and more in the medical profession.
10. Skin diseases are also related to alcohol indulgence.
11. Eczema, Alopecia, Nail Dystrophy, Paronychia (infection around the nails) and Angular Stomatitis (inflammation of the angle of the
mouth) are common diseases among alcoholics.
 Carbonated beverages

• Carbonated beverages are generally sweetened, flavored, acidified, colored,

artificially carbonated and chemically preserved.
• The process usually involves carbon dioxide under high pressure.
• The CO2 gas in the beverage is liberated in the form of small bubbles .
• The formation of gas bubbles in a liquid, technically referred to as
effervescence, is what we commonly call fizz, sparkle, bubbles, and so forth.
• In the UK, Europe and Japan, cola accounts for almost half of the total
carbonated soft drinks market and in the USA almost 70%. The scale of
carbonates consumption globally is truly impressive, amounting to a total of
almost 193,000 million litres in 2004.
• Examples: Frozen carbonated drinks, grape soft drink, lemon-lime drink,
orange soft drink, sports drink, cola and energy drinks.
Types and standards of carbonated soft
drinks
Typical carbonation levels
 Non-carbonated beverages
• Non-carbonated beverages are sweetened, flavored, acidified,
colored, chemically preserved but are not artificially carbonated.
• Non-carbonated beverages require ingredients and techniques like
those for carbonated beverages. However, since they lack the
protection against spoilage afforded by carbonation, these are
usually pasteurized, either in bulk, by continuous flash pasteurization
prior to filling, or in the bottle.
• Large number of consumers are looking for non-carbonated beverage
options and until recently, bottled drinks have been the best way to
provide those options. Bottled water, fruit drinks, and energy
drinks are increasingly sold in quick service restaurants and
convenience stores.
• Examples: Sweetened and unsweetened tea, lemonade, orange juice,
sports drinks, fruit drinks, juices and nectars etc.