Evidencia Presentación en

Inglés: Características de un
Producto
Presentado por: Jose Miguel Monterrosa Ojeda
Programa de formación : Tecnólogo en gestión de mercados-2175809
Sena
“Coffe Express”
What is “coffe express”?
• It is a name that is not very difficult to pronounce and includes our
illustrious product which is coffee, the word expresso transfers to the
consumer a feeling that we offer a very dynamic and fast service, in
our cafeteria the waiting time will be the minimum possible since we
value people's time, we are a company in which people can take a
quick break, read a book in an afternoon or simply come to buy
certain products and leave, our tables will be comfortable for
customers, they will have access to electrical outlets in order to
connect mobile devices (cell phones, laptops, etc.)
Features
Colors
• White: inspires tranquility and a healthy environment, free from
noise.
• Brown: comfort, humility and balance, due to its color it is closely
associated with products such as chocolate, coffee
Design
• We decided to be somewhat more uncomplicated with the packaging
designs such as bags and glasses and plates, this in order that they
bear only our logo and name and that they be reusable with the aim
of contributing to the environment.
Brand
• The name of our company is easy to pronounce and remember, and
we have the word coffee in our vocabulary and "expresso" will remind
us that the brand has a high quality, dynamic and fast service.
Opinions
• Do you consider that our products meet your expectations? Common
Answers
• Yes: 70% They say that it really is just what many people would like to
have in their cities
• No: 5% argue that they would like a little more variety in the products
• A little: 15% They argue that it would be better if the design of the
logo and the establishment were a little more striking and not as basic
as everyone else usually is
Opinions
• Would you buy our products? Would you go to our establishment?
Common Answers
• Yes: 85% They say that they are fresh products and of great variety
• No: 3% argue that they hardly consume coffee or products that
contain so much flour
• Maybe: 12% They believe that if they present a little healthier
products they could be part of this new endeavor