PAYAO, NICOLE, CABADSAN

CPE 201
 A DARWINIAN
THEORY OF BEAUTY

Charles Darwin developed

the theory of natural
selection, which Dutton uses
to demonstrate how beauty
is not necessarily in the eye
of the beholder but a trait
passed down from our
ancestors.
“The experience of beauty is one of the
ways that evolution has arousing and
sustaining interest or fascination, even
obsession, in order to encourage us
toward making the most adaptive
decisions for survival and reproduction.
” (Dutton)
LINE

COLOR

TEXTURE ELEMENTS
OF VISUAL
PERSPECTIVE
ARTS
SPACE

FORM

VALUE
 LINE
is an important element at the disposal of every
artist.

KINDS OF LINES
 Horizontal - are lines repose and serenity.
 Vertical - are lines poised for action.
 Diagonal - suggests action, life and movement.

 CURVED LINES -suggests grace, subtleness,

direction, instability and flexibility
 COLOR
Has the most aesthetic appeal of all the elements
of visual arts.

Color has 3 dimensions or attributes: hue, value,

and intensity.

Hue - is the dimension of color that gives

coor its name.
Value - sometimes called "chiaroscuro", refers to
the lightness or darkness of a color.
Intensity - another dimension of color,refers to its
brightness or darkness.
 TEXTURE SPACE

Refers to the distances

is an element that or areas around,
deals more directly between or within
with the sense of components of a piece.
touch.
 Perspective
deals with the effect of distance upon the appearance
of objects, by means of which the eye judges spatial
relationships.

Two Kinds of Perspective

 Linear perspective - is the representation of an

appearance of distance by means of converging lines.
It has to do with the direction of lines and with the
size of the objects.
 Aerial perspective - is the representation of relative
distances of objects by gradations of tone and color.
 FORM VALUE

Form applies to Form applies to the

overall design as a over-all design of a
work of art. work of art.
 MEDIA OF VISUAL ART

Visual arts media is the material and tools

used by an artist, composes or designer to
create a work of art, for example, “pen and
ink” where the pen is the tool and the ink is
the material.
 ARCHITECTURE
• Cement, concrete, mortar
• Cob
• Glass
• Metal
• Stone, brick
• Wood
 CERAMICS

• Bone china
• Clay Glaze
• Porcelain
• Pottery
• Terracotta
 CARPENTRY
• Adhesives
• Wood (timber)
 DRAWING
Common drawing materials

• Chalk Charcoal
• Conté Crayon
• Graphite Ink
• Pastel Pixel
 DRAWING
Common supports (surfaces)

• Canvas Card stock

• Concrete Fabric
• Glass Human body Metal Paper
• Metal Paper
• Plaster Scratchboard
• Stone Vellum
 DRAWING
Common drawing tools and methods
• Brush Finger
• Pen Ballpoint pen
• Fountain pen Gel pen
• Technical pen Marker
APPLICATION OF TECHNOLOGY TO
THE PRODUCTION OF ART

Technology have a huge impact in production of

arts. In line with this newly developed type of art
had been brought to life such as:
 3D PRINTED ART
3D printing is used by a range of artists with a
variety of unique practices, many of whom use the
available technology in different ways.
 INTERACTIVE ART
Interactive art and installation art have been around since the
1950s, but recently digital developments have allowed artists to
create completely immersive experiences, which the viewer
can interact with on a number of levels.
 ONLINE ART
With the prevalence of the Internet and our constant
visual consumption online, it makes sense that we’re
starting to see artwork, which only exists on the web.
Much of this work challenges the conventions of the art
world since websites can usually be accessed by all and
are difficult to sell on the traditional art market.
 AUGMENTED REALITY
Augmented reality programs use existing cameras and
smart technology to add layers of information and
imagery to a user’s view of the world. Augmented reality
offers a unique crossover between the physical world in
which we live and the digital world in which we spend
much of our time.
 VIRTUAL REALITY
an artificial environment that is created with software and
presented to the user in such a way that the user
suspends belief and accepts it as a real environment. On
a computer, virtual reality is primarily experienced
through two of the five senses: sight and sound.
DESIGN AND PRINCIPLES
OF COMPOSITION
 EMPHASIS OR FOCUS
“Center of Interest”
Dominance and influence
Drawing attention to one or more points in a work.
 HARMONY
Complimentary layers or effects can be joined to produce
a more attractive whole
 UNITY
Nothing distracts from the whole Unity without variation
can be uninteresting or bland. But of course, it can also
be an art style (Minimalism)
OPPOSITION OR CONTRAST
Uses contrasting visual concepts
 BALANCE
Consideration of visual weight and importance There are two
types of balance. o Formal Balance/Symmetrical Sides are similar in
visual weight and almost mirrored. Often looks stiffer and more
formal.
 MOVEMENT
Making a still picture create a sense of motion.
 RHYTHM
An underlying beat that leads your eye to view the artwork at a
certain pace. Visual tempo set by repeating elements in a work of
art.
 PROPORTION
Relationship of parts of a body or form to one another
and of the parts to the whole.
 SCALE
Relationship of parts of an image to the image as a whole, or
to something in the world outside of the image
 THE ART OF SELFIE AND GROUPIE
SELFIE - A self-portrait digital photograph.
Typically taken with a camera or smartphone.
First done in 1839, it became a common when
handheld cameras and smartphone were
created.
 GROUPIE
A person takes a photo of themselves and other
people.
THANK YOU FOR
LISTENING