Daycare:

Daycare is a child watching service while parents are at work or school for
children from 6 weeks to 12 years.

Preschool:

Preschools typically only have children 2.5 years to 5 years old. Preschools have lesson
plans or activities geared toward teaching children with a specific goal in mind. In a
preschool, there are assessments and screening performed to guide the teachers on ways to
improve upon strengths and develop areas of weaknesses.
 Erudite day care service

Primary - Daycare Secondary - Preschool

 Erudite

The care that your child deserves.

IN BALUWATAR

1. High quality early learning

2. Child-friendly environment under professional supervision.
3. Socialization with kids their own age
Vision Mission

Erudite exists to provide infants, preschool, kindergarten In a broad variety of child care services, our trained and committed

and school age children with a wholesome, staff nurtures and educates infants, toddlers, pre-school, and school-

developmentally inclusive environment. Our focus is to age children. Our children develop strong social skills and values

provide a stimulating experience of early learning and and, through age-appropriate play, projects, and events, learn about

child care that supports the social / emotional , physical their environment.

and cognitive development of each child.

Segmentation

● Geographic
● Demographic
● Psychographic
● Behavioral
 Target Segment
● Affluent families inside kathmandu valley who are involved in
their jobs or business and are not able to look after their children
24/7.

● We are focusing on the families with children of less than 5 out

of the estimated family of 338,932 in Kathmandu.

● We are targeting the customers who are more concerned about

the quality and the service of the day care than the fees of the
children.
Product Feature Regular checkups,and infirmary
Nutritious food

Menu is decided by well reputed

pediatrician from children hospital
according to their age

● Pediatric doctor visits the daycare twice a day

● Nurse is available throughout the operating
period
Transport
Different activities and game

● Comfortable air-conditioned van

● GPS tracker
● Driver assistant
 2. Baby proof room
Security and Safety

1. CCTV Surveillance

3. Security Personnel
Teacher - Child classroom ratio as per National

Association for the Education of Young Children

Group Size
8 12 16 20
Age Group
6 weeks to 1 1:4
year
1 yrs- 2 yrs 1:4
2 yrs - 2.5 yrs 1:6
2.5yrs - 3 yrs 1:8
3 yrs- 4 yrs 1:8
4- 5.5 yrs 1:10
Parents Lounge
 Premium based pricing strategy

TOTAL:NRP 100,000
TOTAL ADMISSION FEES PER CHILD
REFUNDABLE: NRP 20,000

Age group Class Division Monthly fee

6 Weeks to 1 year Sunshine NRP 90,000

1-.2.5 Play group NRP. 70,000

2.5-3.5 Nursery NRP. 80,000

3.5- 4.5 LKG NRP. 80,000

4.5-5.5 UKG NRP. 90,000

 Perpetual map
Competitors

Indirect competitors

● Kidzee

● Euro Kids

● Vaatsalya Kindergarten

● Rupy’s International school

● Shemrock
POP (Point Of Parity):

● Skilled and experienced manpower

● Quality and nutritious food

● Transportation

● Field trips and games

 POD (Point Of Difference):
● We are a daycare center that also looks after children from 6 weeks.

● Flexible schedules from 6:30am -7:30pm including weekends.

● Facility of parents lounge.

● Parents can monitor their child anytime through CCTV

● Offers multiple languages from small age

● Affiliated with many top schools and other institutions

Bull’s Eye
Communicating category membership:

Following ways are used to communicate the category membership of Erudite:

● Announcing category benefits: We will be using this strategy by proving the information about the unique product feature

available in our daycare center and the benefits of such features.

● Comparing to exemplars: Comparing our Daycare with different institutes providing similar services and showing how we

provide quality service in the pricing we charge.

Brand promotion:

1.Presence in social media

2.Strategic alliance

3.Word of mouth and referrals

4.Host events