(Reliable, qualitative and tasty)

Group Members:
Prajjwol Bikram Khadka
Uttam Koirala
Nishant Singh Bam
BUSINESS DESCRIPTION AND VALUE
PROPOSITION
Our prior goal is to create convenience regarding
availability of high quality, healthy and tasty homemade
chocolates and cakes and to ensure our customers that
they get the superior product as well as delivery service.
OUR VISION, MISSION AND VALUES
 VISION

 MISSION

 VALUES
• Customer centric philosophy
• Quality
• Authenticity
BRAND MANTRA
 Our brand mantra is Reliable, qualitative and tasty
TAGLINE
Our tagline for the homemade chocolates and cakes is Eat
healthy – be healthy. This tagline is very appropriate as
per our entire business processes and brand mantra.
BASIS FOR TARGET SEGMENTATION
Geographical segmentation
Considering Kathmandu is the target market and gradual
expansion to Bhaktapur and Lalitpur as well.

Behavioral segmentation
Considering our business, people demand more chocolates
and cakes on the special occasions like birthdays, baby
showers, engagements and anniversaries.
EFFECTIVE SEGMENTATION

 Measurable
 Substantial

 Accessible

 Stable
BRAND POSITIONING
 Reliable
 Qualitative

 Tasty
COMPETITIVE ADVANTAGE
 Ability to outperform competitors
PERCEPTUAL MAP
THE BRAND BULL’S EYE
EXECUTION PLAN THROUGH
MARKETING MIX
 Product
 Price

 Place

 Promotion