Professional Documents
Culture Documents
Prepared By: Asmita Deshmukh
Prepared By: Asmita Deshmukh
Prepared By
Asmita Deshmukh
Content
1. Introduction
2. What is Big Data
3. Characteristics of Big Data
4. Storing,selecting and processing of Big Data
5. Why Big Data
6. How it is Different
7. Big Data sources
8. Tools used in Big Data
9. Application of Big Data
10. Risks of Big Data
11. Benefits of Big Data
12. How Big Data Impact on IT
13. Future of Big Data
Introduction
• Big Data may well be the Next Big Thing in the IT
world.
• Big data burst upon the scene in the first decade of the
21st century.
• Big data is the term for a collection of data sets so large and
complex that it becomes difficult to process using on-hand database
management tools or traditional data processing applications.
• The challenges include capture, curation, storage, search, sharing,
transfer, analysis, and visualization.
• The trend to larger data sets is due to the additional information
derivable from analysis of a single large set of related data, as
compared to separate smaller sets with the same total amount of
data, allowing correlations to be found to "spot business trends,
determine quality of research, prevent diseases, link legal citations,
combat crime, and determine real-time roadway traffic conditions.”
4
What is BIG DATA?
• ‘Big Data’ is similar to ‘small data’, but bigger in
size
•Boeing 737 will generate 240 terabytes of flight data during a single
flight across the US.
• The smart phones, the data they create and consume; sensors
embedded into everyday objects will soon result in billions of new,
constantly-updated data feeds containing environmental, location,
and other information, including video.
Volume (Scale)
• Data Volume
– 44x increase from 2009 2020
– From 0.8 zettabytes to 35zb
• Data volume is increasing exponentially
Exponential increase in
collected/generated data
9
4.6
30 billion RFID billion
tags today
12+ TBs (1.3B in 2005)
camera
of tweet data phones
every day world wide
100s of
millions
data every day
of GPS
? TBs of
enabled
devices sold
annually
25+ TBs of
log data 2+
every day billion
people on
the Web
76 million smart meters by end
in 2009… 2011
200M by 2014
Maximilien Brice, © CERN
CERN’s Large Hydron Collider (LHC) generates 15 PB a year
The Earthscope
• The Earthscope is the world's largest
science project. Designed to track
North America's geological evolution,
this observatory records data over 3.8
million square miles, amassing 67
terabytes of data. It analyzes seismic
slips in the San Andreas fault, sure, but
also the plume of magma underneath
Yellowstone and much, much more.
(http://www.msnbc.msn.com/id/4436
3598/ns/technology_and_science-
future_of_technology/#.TmetOdQ--uI)
2nd Character of Big Data
Velocity
• Clickstreams and ad impressions capture user behavior at
millions of events per second
14
Real-time/Fast Data
Mobile devices
(tracking all objects all the time)
• The progress and innovation is no longer hindered by the ability to collect data
• But, by the ability to manage, analyze, summarize, visualize, and discover
knowledge from the collected data in a timely manner and in a scalable fashion
15
3rd Character of Big Data
Variety
• Big Data isn't just numbers, dates, and strings. Big
Data is also geospatial data, 3D data, audio and
video, and unstructured text, including log files and
social media.
• Streaming Data
– You can only scan the data once
18
A Single View to the Customer
Social Banking
Media Finance
Our
Gaming
Customer Known
History
Entertain
Entertain Purchase
Storing Big Data
Analyzing your data characteristics
• Selecting data sources for analysis
• Eliminating redundant data
• Establishing the role of NoSQL
Overview of Big Data stores
• Data models: key value, graph, document,
column-family
• Hadoop Distributed File System
• HBase
• Hive
Selecting Big Data stores
Product
Recommendations Learning why Customers
Influence
that are Relevant Behavior Switch to competitors
& Compelling and their offers; in
time to Counter
Friend Invitations
Improving the Customer to join a
Marketing Game or Activity
Effectiveness of a that expands
Promotion while it business
is still in Play
Preventing Fraud
as it is Occurring
& preventing more
proactively
Some Make it 4V’s
23
Harnessing Big Data
24
Challenges in Handling Big Data
25
The Model Has Changed…
Old Model: Few companies are generating data, all others are consuming data
New Model: all of us are generating data, and all of us are consuming data
26
What’s driving Big Data
27
THE EVOLUTION OF BUSINESS INTELLIGENCE
Interactive Business
Speed
Intelligence & Big Data:
In-memory RDBMS Scale
Real Time &
Single View
BI Reporting QliqView, Tableau, HANA
OLAP & Graph Databases
Dataware house
Business Objects, SAS, Big Data: Speed
Scale
Informatica, Cognos other SQL Batch Processing &
Reporting Tools
Distributed Data Store
Hadoop/Spark; HBase/Cassandra
29
Big Data Technology
31
Processing Big Data
Integrating disparate data stores
• Mapping data to the programming framework
• Connecting and extracting data from storage
• Transforming data for processing
• Subdividing data in preparation for Hadoop
MapReduce
Employing Hadoop MapReduce
• Creating the components of Hadoop MapReduce jobs
• Distributing data processing across server farms
• Executing Hadoop MapReduce jobs
• Monitoring the progress of job flows
The Structure of Big Data
Structured
• Most traditional data
sources
Semi-structured
• Many sources of big
data
Unstructured
• Video data, audio data
13
Why Big Data
Users
Systems
Sensors
Data generation points Examples
Mobile Devices
Microphones
Readers/Scanners
Science facilities
Programs/ Software
Social Media
Cameras
Big Data Analytics
• Appropriate information
• Competitive advantage
Smarter Multi-channel
Healthcare sales
Homeland Telecom
Security
Trading
Traffic Control
Analytics
Search
Manufacturing
Quality
Risks of Big Data
• Will be so overwhelmed
•Need the right people and solve the right problems
22
Leading Technology Vendors
• Gaining attraction
• Huge market opportunities for IT services
(82.9% of revenues) and analytics firms
(17.1 % )
• Current market size is $200 million. By 2015 $1
billion
• The opportunity for Indian service providers lies
in offering services around Big Data
implementation and analytics for global
multinationals
Benefits of Big Data
•Real-time big data isn’t just a process for storing
petabytes or exabytes of data in a data warehouse, It’s
about the ability to make better decisions and take
meaningful actions at the right time.
• And the Internet boom of the 1990s, and the social media
explosion of today.
Future of Big Data
• $15 billion on software firms only specializing in
data management and analytics.
• This industry on its own is worth more than $100
billion and growing at almost 10% a year which is
roughly twice as fast as the software business as a
whole.
• In February 2012, the open source analyst firm
Wikibon released the first market forecast for Big
Data , listing $5.1B revenue in 2012 with growth to
$53.4B in 2017
• The McKinsey Global Institute estimates that data
volume is growing 40% per year, and will grow 44x
between 2009 and 2020.
References
• www.Slideshare.com
• www.wikipedia.com
• www.computereducation.org
• Books-
Big Data by Viktor Mayer-Schonberger
Thank You.