Instagram Marketing has been in the public eye for years now, but since the pandemic has

hit
worldwide, new tools and features (oh hii Reels) had been introduced in 2020, and the
marketing game for Instagram has been growing since then.

As I mentioned, Reels, after Tik Tok got banned from Instagram, was an opportunity to shine,
and they did so very perfectly.

As for Instagram, that was just not it as overall, Instagram came with a new stack of features
to make sure that the time people spend in Quarantine does not go to waste.

Instagram is like a small home place for content creators growing more significant day by day
now. From Copywriters to graphic designers to Digital Marketers. Everybody is now on
Instagram, promoting their businesses.

For Influencers, Instagram used to be like a micro influencer platform but now, even for them,
with the help of new trends and features, it has become a major platform to do Influencing
among people.

So now, without wasting any more time, let's discuss precisely these new tools and features
shaping the future of Instagram in a much innovative way.

1. Instagram Reel Feature

2020 was the year of innovative tool inventions for Instagram that took Instagram on a
higher spot on social media engines.
Reels is one of the inventions that got famous due to their quick response of higher
reach.

Influencers on Instagram grabbed the opportunity, and now anyone with appropriate
content can get a higher reach in views and likes.

Now for businesses and agencies trying to get their services and customers leads and
conversions have also sought a chance through reels.

Especially for Digital Marketers, Instagram marketing strategy has evolved in a very
much impactful way due to reels that can help them reach higher and targeted audiences
2. Instagram E-commerce Tools

Ever wondered you would be able to shop on Instagram? I know you did.

The E-commerce thing has grown so much, especially in Social Media platforms, that we were
kind of lowkey expecting Instagram to do the same.

As Instagram introduced Instagram Shop, users worldwide were able to scroll down memes and
posts while shopping at the same time. What a way to keep users hinged onto the app.

Instagram already had a few tools in its sleeve, like stories stickers, live shopping, and more.
The goal was to keep the small businesses alive, to help people in need in a way.

Small businesses suffered more due to the pandemic and still are, and in all of this, the tools
Instagram offers help these businesses create a higher reach for their brands, products, or
services.

3. Instagram Carousel and Guides

Instagram has been a strong platform for sharing information through different perspectives like
information about Food brands or Just simply about Cricket.

Carousels on Instagram are often used by content creators and brands who want to reach a
higher value through promotions and advertising.

Post of 5 slides, all depend on the info the first Image includes to keep the user hitched till the
last slide with proper hashtags and mentions. And Last year, Instagram also offered another
feature called Guides.

If a brand has posts of any relevant information about their company or the services, they can
create a guide so for users it will get easy to get the info quickly.

The best example of Guides is the Resources related to Covid, which so many accounts on
Instagram have created Guides for it so the people in need can get their hands on it quickly.
4. Instagram SEO

Instagram does not rule out the SEO side as Digital Marketers and Digital Marketing agencies
begin promoting brands through SEO and Instagram as a potential platform for it, creating many
opportunities.

Instagram Marketing has developed so much that Instagram added a keyword search feature
just like Digital Marketers do on Search engines.

At first, users were able to search #instagramreels directly in the search bar, but now the new
feature allows searching Instagram Reels, which show different hashtag variations.

Additionally, it can assist the users with learning SEO and how it obliges online media
advertising.

Instagram considers SEO as a genuine method to improve the stage's prosperity past the
application. At that point, this implies that advertisers should begin putting resources into their
Instagram SEO technique.

5. Virtual Events or Live Interactions

Instagram is not just an app anymore, consisting of memes, celebrity posts, and fancy
photoshoots. It has become more than that of what we can imagine.

Often we see, any Virtual events or Live interaction happen on YouTube only, but now that's not
the only option.

As Instagram Live interaction feature allows brands to interact with people who can be their
targeted audience for advertising.

Instagram Marketing Strategy consists of these features mostly, and Brands can conduct Live
interactions or Virtual Events for their Product Promotion.

Especially when the Situation around you doesn't allow anyone to meet in person,
Virtual Events and Live interactions are the saviors in need for brands for online
marketing.
6. Instagram as a platform of Microblogging

There are three types of audiences: one who reads what others have written and the second
which only does the reading, and the third which does Writing.

It sounds Bizarre, I know, but it also makes sense giving the authenticity of Microblogging on
Instagram.

Platforms such as E-blogger, Medium can give the brands their targeted audience, but on
Instagram, these brands can create a comprehensive structure for reaching out to the audience
who loves to read.

Through the Micro-Blogs, brands can attract an audience on their websites that are not even
looking for what the brands wanted to show0 them. By this, it creates a community of who will
follow all the blogs.

The Writing has to be up to the mark, or it's just a bunch of words. For example, there are so
many pages/accounts on Instagram that write short stories in Microblogging.

Final Words

Instagram Marketing has grown a lot now with all these features and tools that make brands do
their product advertising while sitting at home.

Instagram Influencer marketing has created many opportunities for influencers who love to
upload reels or love to interact with people through Live sessions. It helps the influencers to
create a brand value of their own.

The same goes for Big or small agencies, especially for small agencies that cannot afford
Marketing expenses. Social Media Marketing is the key for them, and Instagram is one of the
pillars.
Suppose anyone has queries or is curious about how Instagram Marketing will work.

In that case, We at DigitizeBrand will guide you through all your queries as our team full of
experts has the experience to answer them.