The document discusses several benefits of having a strong brand, including:
1) Customer recognition - Consumers are more likely to choose recognizable brands over unfamiliar ones.
2) Competitive edge - A strong brand differentiates you in the market and gives you an advantage.
3) Easy introduction of new products - Loyal customers will be interested in new products from brands they know.
4) Customer loyalty and shared values - People are attracted to brands that share their values.
The document discusses several benefits of having a strong brand, including:
1) Customer recognition - Consumers are more likely to choose recognizable brands over unfamiliar ones.
2) Competitive edge - A strong brand differentiates you in the market and gives you an advantage.
3) Easy introduction of new products - Loyal customers will be interested in new products from brands they know.
4) Customer loyalty and shared values - People are attracted to brands that share their values.
The document discusses several benefits of having a strong brand, including:
1) Customer recognition - Consumers are more likely to choose recognizable brands over unfamiliar ones.
2) Competitive edge - A strong brand differentiates you in the market and gives you an advantage.
3) Easy introduction of new products - Loyal customers will be interested in new products from brands they know.
4) Customer loyalty and shared values - People are attracted to brands that share their values.
Having a strong brand works to build customer recognition. This
means when a customer is shopping for a particular product or considering a company to perform a service, they recognize your company in the running. Consumers are far more likely to choose a brand that they recognize over something unfamiliar, even if they don’t know a great deal about your company at the time. Competitive edge in the market
Your brand is what differentiates you in the
marketplace. When customers recognize and back your brand, it helps lend a competitive edge to your company. The more recognition you receive and the more you build your brand, the more you will find that your brand elevates and is competitive with other well-known brands. Easy introduction of new products
When you already have a strong brand and loyal customers, it is
often easier and less expensive to introduce new products or test them out before you further invest in them. If you have a loyal brand following, your customers will often be interested in your new products and even anticipate them being released. Customer loyalty and shared values
The recognition and elevation that a strong brand builds upon
all lend to greater customer loyalty. Customers are attracted to brands that they share values with. When you build a strong brand, you need to convey these values to build an emotional connection with customers. Brand loyalty often lasts a lifetime and even transfers to future generations. Enhanced credibility and ease of purchase
Having a strong, well-known brand enhances your credibility
with customers, your industry, and the marketplace as a whole. As you build your credibility, you also build recognition, loyalty, and competitiveness. Everything goes hand-in-hand, and you’ll find that your credibility has a direct connection to customers ease of purchase. We want to buy from companies we like, know, and trust. If your brand is credible, you’re far more likely to get the sale. E numerate Recognizable brands in the town/ Province Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century Manufacturer: The Coca-Cola Company Introduced: 8 May 1886 Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenue and other metrics, since 2014. Nescafé is a brand of coffee made by Nestlé. It comes in many different forms. The name is a portmanteau of the words "Nestlé" and "café". Nestlé first introduced their flagship coffee brand in Switzerland Jollibee is a Filipino multinational chain of fast food restaurants owned by Jollibee Foods Corporation. As of April 2018, JFC had a total of about 1,200 Jollibee outlets worldwide; with presence in Southeast Asia, the Middle East, East Asia, North America, and Europe. Dunkin', also known as Dunkin' Donuts, is an American coffee and doughnut company. It was founded bymultinational William Rosenberg in Quincy, Massachusetts, in 1950 Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. Penshoppe is a clothing brand based in the Philippines, established in 1986. Penshoppe is the flagship brand of Golden ABC, Inc., a fashion house based in the Philippines. Unilever plc is a British multinational consumer goods company headquartered in London, England. Unilever products include food, confections, energy drinks, baby food, soft drinks, cheese, ice cream, Goldilocks Bakeshop is a bakery chain based in the Philippines, which produces and distributes Philippine cakes and pastries