CUSTOMER SATISFACTION TOWARDS SAMSUNG SMARTPHONE

IN IMADOL

PREPARED BY
RAJU PRASAD SHAH
TU REGISTRATION NO.: 7-2-456-182-2016
KATHFORD INTERNATIONAL COLLEGE OF
ENGINEERING AND MANAGEMENT
Presentation Outline

 Context
 Purpose of the study
 Significance of the study
 Conceptual framework
 Research Methodology
 Data Presentation and analysis
 Findings and Discussion
 Conclusion and Action Implication
Context
Purpose of the study

 To identify the awareness level towards Samsung smart phones in terms of

features, applications and services etc.
 To study the factors considered while buying the Samsung smart phones.
 To examine the satisfaction level of customers towards Samsung smart phones.
Significance of the study

 The study helped to know the awareness among customers about various models
of Samsung.
 It also helped to know the necessary change in product features and customer
feeling about the Samsung smart phones.
 It helped to analyze the performance and problems of the customer.
 The study useful for the company to make necessary changes in price, designs,
apps, etc.
Conceptual framework
Research Methodology

 Selection of Topic
 Research method
 3 Data Collection
 Sampling population, design, and size
 Measurement
 Data analysis tools and techniques
Data Presentation and analysis
Gender Age
3%
9%

15-25
25-35
40% 35-45
male
female 45+
54%
34%
60%

Price range in Rs.

9%
13%
0-10000
10000-20000
10% 19% 20000-30000
30000-40000
40000-50000
50000+
16%

34%
Findings and Discussion
Conclusion and Action Implication

 Launch new handset models compared to other brand in term of features and
performance
 Price should be Affordable
 Sales promotional activities should be improved
 The company leading the market, it should beware of competitors
Thank you