MARKETING PLAN FOR

AFTAL ETHNIC WEAR

BY GROUP-5
Arundhati Tayal- 20IB310
Avantika Vashistha-20IB312
Yuvraj Raghav- 20IB349
Tanisha Aggarwal- 20IB360
Shivam Singh Yadav- 20IB355
Swapnil Arya- 20IB344
 ABOUT
SHARJAH
• Sharjah is the United Arab Emirates' third-largest
city and the capital of Sharjah emirate.
• Sharjah is famous for its Arab, Islamic, library,
museum, and cultural center architecture.
• In Sharjah weather is warm, with sunny days and
cold nights, though humidity is poor during the
months from November to April. This is Sharjah's
best time (season).
• It’s federal government structure comprises the
Supreme Council, cabinet or ministerial council,
legislative body, the National Federal Council.
• And an autonomous judiciary at the apex of
which the Federal Supreme Court is located.
ABOUT AFTAL ETHNIC WEAR
• With a mission to cater to high demand of trendy, high quality and affordable ethnic fashion for
kids in Sharjah. We focus on bringing in the best of ethnic styles from every part of the world.
• If you are looking for ethnic wear for your little prince/princess: find it all at Atfal Ethnic wear
store.
• All our designs and fabrics are handpicked keeping in mind the comfort of the child wearing it!
Currently focusing on Ethnic Kids wear, We soon hope to branch out into other various categories
including kids costumes and accessories.
• We will offer Next Day Delivery and Free shipping which is a definite bonus!
• Enjoy shopping with us!
 SWOT OPPORTUNITIES
WEAKNESS
●
●
No brand loyalty
Limited segment targeting
ANALYSIS ●
●
●
Niche market segment
Inexpensive workforce
Abundance of energy supply

O
●

W
Limited funds that too at low cost
● Less number of outlets ● Infrastructure proficient
● Operational inefficiencies ● Tax exemptions
● Liberal government policies
● No trade barriers

SWOT
S T
STRENGTH
● Optimum pricing
THREATS
● Choosing a trade name is
● Customer oriented
relatively difficult
● High skilled employees
● Terrorism
● After sale services
● Difficult people
● High quality raw material
management due to diversity
 3 4
2 PRO
PRICE MO
1 ACE TIO
PL N
CT
DU
RO
P

4 P’s
 PRODUCT
Core components

• Raw Materials

• Design

• Packaging
Kandora

Ghutrah

Hijab
Abaya

Bisht
 PLACE
• We are going to use a direct sale channel of distribution
• We will also be targeting some multi brand retails stores
• Have our own website and Instagram page
• Collaborate with Amazon and Myntra

Manufacture Customer
r
 PRICE
 
Pricing of clothes = starting from 97.92 AED

Traditional marketing cost= 40%

Digital marketing plan = 60%
 PROMOTION
• It entail class, exclusivity, personalization & pleasure of dressing
elegant.
• We will use both traditional and online promotional channels.
• Pamphlets will be distributed through newspapers and various
magazines in Sharjah.
• Launching our own website.
• Using Google adwords.
• Collaborate with Amazon vendors and the local retail outlets.
• Plan to organise Marketing Campaings.
Website -
https://grouphero12340.wixsite.com/atfal
 CONCLUSION
By looking at the various opportunities in Sharjah which is
recognized as nations culture capital, we have concluded that we
are ready to enter the market of kids’ ethnic wear with full force.

As digitalization is at its peak, we believe that our brand will

gain awareness in no time.