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  • Colt-45 Christine Reyes Vava-Vroom Real Man Promo Ad

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    Charles Uyan
    316 views4 pages
    The document discusses two advertisements for a Colt-45 promotion featuring actress Christine Reyes. The first ad showed her getting ready for a date after showering. The second showed her on a beach with a presumed winner. This second ad was pulled on June 22, 2010 as the Philippine Commission on Women found the image of a man holding Reyes' bikini top inappropriate. The document recommends that future promotions reward winners with prizes that could also appeal to and benefit female drinkers.

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    Original Title

    Advertising (1)

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    The document discusses two advertisements for a Colt-45 promotion featuring actress Christine Reyes. The first ad showed her getting ready for a date after showering. The second showed her on a beach with a presumed winner. This second ad was pulled on June 22, 2010 as the Philippine Commission on Women found the image of a man holding Reyes' bikini top inappropriate. The document recommends that future promotions reward winners with prizes that could also appeal to and benefit female drinkers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    316 views4 pages

    Colt-45 Christine Reyes Vava-Vroom Real Man Promo Ad

    Uploaded by

    Charles Uyan
    The document discusses two advertisements for a Colt-45 promotion featuring actress Christine Reyes. The first ad showed her getting ready for a date after showering. The second showed her on a beach with a presumed winner. This second ad was pulled on June 22, 2010 as the Philippine Commission on Women found the image of a man holding Reyes' bikini top inappropriate. The document recommends that future promotions reward winners with prizes that could also appeal to and benefit female drinkers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    Advertisement: Colt-45 Christine Reyes

    VAVA-VROOM REAL MAN PROMO AD.

    Group of:
    Uyan, Charles John
    Lee, Kurt
    Bubuli, Hazel
    Veluz, Rosalino
    Baronia, Sean
    About the commercial:

    • Two advertisements of the


    said promo where prizes at
    stake are a brand new Colt
    45 ford tough truck and a
    weekend getaway with
    celebrity Christine Reyes .
    The first ad featured Reyes
    getting ready for her date
    after taking a shower. The
    second showed her in a
    beach setting with a
    presumed winner.
    ISSUES
    ISSUES
    • The second advertisment was pulledout
    last june 22, 2010.

    • The part of the commercial showing a man


    holding the bikini top of cristine reyes irked
    Philippine Commision on Woman (PCW).
    RECOMMENDATION
    • Instead of rewarding them a celebrity woman,
    give them a reward that also includes women
    who loves to drink and that can benefit in
    both genders.

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