HIGH LEVEL

PROGRESS MEETING

Jakarta, July 18, 2019

OUTLINE
1. Issues & Check Up
2. Visioning
3. Development Scenario
4. Conclusions: Need for
attention
5. Integrated Program (Samples)
 Toba has all the potential
to be a classy destination
but today there are so many obstacles
INTERNAL
• Environmental at the macro & micro level
• Interest of local government on the sector
• Social issues: perception & weakening local
wisdom norms & values
• Availability & turn over of labor
• Quality and availability of diverse products
3
MAIN TOURISM
RELATED ISSUES
EXTERNAL
• Toba: upmarket destination  a destination
for the lower market segment
• Distance & flight cost from larger domestic
source market in Java
• Geographical position to lndonesia’s
international hub
• Limited international connection
• Stronger position of Batam & Bintan for up
market tourists from neighboring countries
OUTLINE
1. Issues & Check Up
2. Visioning
3. Development Scenario
4. Conclusions: Need for
attention
5. Integrated Program (Samples)
 VISION STATEMENT
ALTERNATIVES
A. Destinasi prima yang menawarkan beragam pengalaman alam & budaya bagi semua
A prime destination with diverse experiences for all
B. Saujana (lansekap budaya) warisan leluhur yang lestari sebagai tempat tinggal dan destinasi
pilihan – A sustainable cultural landscape heritage for residence and visitors
Atau
Saujana (lansekap budaya) warisan leluhur yang lestari bagi kesejahteraan penduduk dan
kenyamanan pengunjung – A sustainable cultural landscape heritage for the welfare of the people
and visitors amenities
C. Pariwisata membangun dan memajukan tanah leluhur bagi seluruh warga – Tourism, a mean for
the advancement of the heritage land for the people
D. Pelestarian pusaka alam-budaya bagi kehidupan masa depan yang terbaik – The conservation of
nature and culture for the best of the future
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 MISI 2020 – 2045
Melestarikan (melindungi, memanfaatkan, dan mengembangkan
Environmental Issues potensi) keanekaragam bio-geo-budaya di Kawasan Danau Toba

Institutional Integrated-ness Mempersatukan tekad dan semangat 8 kabupaten dalam

pengembangan kepariwisataan Kawasan Danau Toba untuk kemajuan
Issue bersama
(Qualitative) Out-migrating Meningkatkan daya tarik dan kenyamanan (amenities) di Kawasan
Trend & Slow Growth Danau Toba bagi masyarakat, pendatang, dan wisatawan

Menawarkan pilihan bagi masyarakat Kawasan Danau Toba dalam

Value Added Creation menciptakan nilai tambah terhadap aset dan lapangan usaha
pilihannya
Terus menerus mengembangkan produk untuk memenuhi perubahan
Product – Market Match pasar yang dinamik

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• Melanjutkan pembangunan
infrastruktur
• Pembangunan SDM
• Pangkas hambatan investasi
• Reformasi birokrasi
• Penggunaan APBN tepat
sasaran
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MISI 2020 – 2024
• Melanjutkan pembangunan jaringan jalan, kereta api,
pelabuhan, serta bandara
• Pengembangan kapasitas SDM : ASN, industri, dan
masyarakat
• Kepemilikan lahan, cost of doing business
• Reformasi: pola pikir, ketersediaan data yang lengkap
terpercaya & cepat; pelayanan
• Doing the right things right – melakukan yang seharusnya
dilakukan, dengan baik dan benar
OUTLINE
1. Issues & Check Up
2. Visioning
3. Development Scenario
4. Conclusions: Need for
attention
5. Integrated Program (Samples)
 Full Concentrated

VISITOR NUMBERS
***
*** ***
TO THE TDA
  PRESENT ‘MODERATE’ ‘OPTIMISTIC’ ‘TARGETED’ *** ***
***
*** ***
DOMESTIC ***
***
same-day 506.000 1.698.000 2.540.000 2.540.000
VFR 136.000 159.000 206.000 206.000
commercial 1.092.000 1.695.000 2.146.000 2.146.000 ***
***
***
subtotal 1.734.000 3.552.000 4.892.000 4.892.000
FOREIGN Dispersed
***
ASEAN 73.600 223.900 280.600 380.000 *
* *
other Asia 5.500 23.400 29.500 310.000 Partial Dispersed *
Oceania 5.100 17.000 19.800 80.000 *
** *
US-Canada 4.000 9.200 8.900 75.000 * **
** ** ****
Europe 27.600 45.400 59.700 100.000 ** ** ****
other countries 5.600 16.800 17.800 45.000 * *
*
cruises 500 2.000 4.000 10.000 **** *** *
**** ***
*** *
subtotal 121.900 337.700 420.300 1.000.000 *
**** *** **
GRAND TOTAL 1.860.000 3.900.000 5.300.000 5.892.000 **** **
*

** ****
** ****

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 SCENARIO BASED ON
INDONESIA 2045 TARGET
OPTIMISTIC TARGET HIGHLY OPTIMISTIC TARGET
 INDONESIA NORTH SUMATERA TOBA NORTH SUMATERA TOBA
 YEAR 2045 Arrivals in North Total Arrivals in North Total
(MILLION) Indonesia Indonesia
Kualanamu Sumatra moderate Kualanamu Sumatra optimistic
(%) (%)
(000) (%) (000) [1] (000) (%) (000) [2]
2018 15.81 1.5 232,107 50 121.3 1.5 232,107  50 121.3
(data) (data) (data) (data)
2020 21.6 2 432 60 259.2 2 432 60 259.2
2025 31.8 3 954 70 667.8 3 954 70 667.8
2030 42.8 3 1,284 70 898.8 4 1,712 70 1,198,4
2035 57.5 3 1,725 70 1,207.5 4 2,300 70 1,610.0
2040 65.1 3 1,953 70 1,367.1 4 2,604 70 1,822.8
2045 73.6 3 2,208 70 1,545.6 4 2,944 70 2,060.8

OPTIMISTIC INCREASE TO NS & HIGHLY OPTIMISTIC INCREASE TO NS,

OPTIMISTIC SHARE OF TOBA ASSUMING THAT MORE TOURISTS
USING DOMESTIC FLIGHTS TO NS

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 SINGAPORE,
FROM BATAM,
KL, PENANG GATEWAYS FOR
BINTAN FOREIGN VISITORS
KUALANAMU
FROM SURABAYA, DIRECT
INDIRECT
BALI & LOMBOK

FROM CRUISE
JAKARTA

FROM BANDUNG &

JOGJA SILANGIT

70% TO TOBA
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 TREND & FIVE YEARLY
TARGETS SCENARIO
2500000

2.061
2000000
1.822
1.610 1.545
1500000 follow the national growth 5.5 % Pa
1.367
1.198 1.208
NS = 4% of National from 2030 - on
1.030
982
1000000 899 911
805 755 NS = 3% of National, Toba 70% of NS
668 629 578
445 442 NS = 2% of National, Toba 70% of NS
500000
337
230 259
175 162 201 Data on Arrivals at Polonia/Kualanamu
84 109
0
1997 2000 2005 2010 2015 2018 2020 2025 2030 2035 2040 2045

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 TOURIST PROJECTION:
8,000,000 LAKE TOBA
7,000,000

6,000,000 2,000,000
1,820,000

5,000,000 1,610,000

1,200,000
4,000,000 FOREIGN TOURIST
DOMESTIC TOURIST
660,000
3,000,000
4,934,712 5,144,524
2,000,000 260,000 4,348,241
125,000 3,799,007
1,961,719
2,831,654
1,000,000
1,731,390
1,856,390 2,221,719 3,491,654 4,999,007 5,958,241 6,754,712 7,144,524
-
2018 2020 2025 2030 2035 2040 2045

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 TOURIST TOURIST GROWTH
IN COMMERCIAL ACCOMMODATION IN COMMERCIAL ACCOMMODATION

2,500,000
4,500,000
2,146,000
4,000,000 2,000,000 1,990,000 2,000,000
2,000,000
1,820,000 1,820,000
3,500,000 1,760,000
1,610,000 1,590,000 1,610,000
3,000,000
1,500,000
1,320,000
2,500,000
1,200,000 1,200,000
1,150,000
1,090,000
2,000,000 2,146,000 1,000,000
660,000 1,990,000
1,500,000 1,760,000 660,000
1,590,000
260,000
125,000 1,320,000
1,000,000 1,090,000 1,150,000 500,000
260,000
500,000 125,000

- -
2018 2020 2025 2030 2035 2040 2045 2018 2020 2025 2030 2035 2040 2045

FOREIGN TOURIST DOMESTIC TOURIST DOMESTIC TOURIST FOREIGN TOURIST

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OUTLINE
1. Issues & Check Up
2. Visioning
3. Development Scenario
4. Conclusions: Need for
attention
5. Integrated Program (Samples)
 IMPLICATIONS OF
THE ITMP (1)
CONSEQUENCES OF HAVING TOBA AS A PRIORITY CLASSY DESTINATION :
1• The need for environmental action, especially toward a healthy lake
2• The need for a change of mindset: socio-cultural approach (social mitigation plan)
3• The need for strong institution to not only lead & coordinate the implementation but also
become a consultative body
4• The government take the lead to proper implementation and commitment for quality and
green practices
5• Improve the existing establishments while building the better new ones

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 FIVE MAJOR OBSTACLES
TO BE DEALT WITH

Trust and capacity building + institutional strengthening

External accessibilities - infrastructure, transportation policy/system & management

New look of the lake: from fish farming to quality water based recreation

Reforestation program – voluntourism – eco-education camps

Destination upgrading: community well-being, quality of tourism facilities, appearance and management of attractions, good
care of nice locations/landscape, internal accessibilities & accountability, including safety & security measures

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OUTLINE
1. Issues & Check Up
2. Visioning
3. Development Scenario
4. Conclusions: Need for
attention
5. Integrated Program (Samples)
 INTEGRATED PROGRAM
(SAMPLES)
GREEN HOTEL & PUBLIC BEACH
Inna Parapat as benchmark for green practices Hotel association to prepare its member to go green;
& beach for public Design of the site to be implemented
A public beach designed in Tuktuk Siadong ‘Rembug warga’ (discussion with the related hotels involved) to get their
agreement
REFORESTRATION ; EG IN SIMANINDO
Communication with the community on the Communication with the travel industry to Aek Natonang ecocamp – related to
program, agree on the kind and process of sell voluntourism related to the greening environmental education
the program program
URBAN HERITAGE TRAIL: BALIGE
Revitalization of traditional market; Design & preparation of pedestrian ways and Interpretative training for Balige urban
information center to be added beautification of the surroundings heritage and historic trail

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