THE EFFECT OF SOCIAL NETWORKING SITES ON

GENERATION “ Y”. Submitted to:-

Prof. S. Maurya
 
Submitted By:-

Anurag Kumar Nimesh

Avyudaya Pratap Singh
Bhupesh Kumar
Chandan Kumar
Swapnil V. Bhongade
 INTRODUCTION
 Wikipedia states that a social network is “…a social
structure made of nodes (which are generally
individuals or organizations) that are tied by one or
more specific types of relations…”. With the rapid
growth of people who use or have access to the
Internet, social networking websites are a must for the
Internet community to stay in touch with each other.
Social networking web sites help people keep in touch
with old friends, make new friends; distribute new data
or product, and many more aspects of our everyday
lives.
 GENERATION ‘Y’
 The generation of people born between 1980 to
1995.
 Generation Y, also known as Generation Next, Net
Generation.
 OBJECTIVE
 Find out the influence of social networking sites
on the personal and professional life of generation
‘Y’- how it affects their relations, what are its uses
for each individuals and how have they been
influenced by these sites.
 RESEARCH METHODOLOGY
 We did descriptive research design in order to
understand the problem and carry out the research
in a lucid manner.
Primary Data
Secondary Data
 Person Assisted: The responses were collected by
personal questioning. The responses were taken
from the students & staff in the BVU Institutional
area.
 Sampling Design: The target population for our
research was defined as the students and young
professionals who form the major chunk of users
of these social networking sites. This was done to
have a better insight into the research as the target
population was one which is the most avid user of
these sites and could provide good responses.
 ANALYSIS & INTERPRETATION
Gender Male Female Total
Student 44 45 89
3 4 Male
Female Working 6 7 13
50 Rejected male
Rejected female Total 50 52 102
52

100%
12
90%
80% 3
52 31
70%
50 60%
7 Post grad
48 50% Graduate
6
37 Under grad
Working 40%
46 7
Student 30%
44 20% 12
45 10%
42 44
0%
40 Male Female
Male Female
 ANALYSIS & INTERPRETATION
Male Female
Male
Facebook 49 40
13% 2% 0% Facebook Orkut 35 20
39% Orkut
17% Linkedln Linkedln 21 8
Twitter
My Space Twitter 16 6
Other
28%
My Space 3 3
Other 1 1

23
Female 25
19 19
20
Facebook
12 1
4% 1% Orkut 15
11% 7% 2
Linkedln 9 9
3
52% Twitter 10 6
5 4+
My Space
25% Other 5

0
Male Female
 ANALYSIS & INTERPRETATION
50

Male 45
40
35
3
30
6 10 15 and above
25
10-14 Always
20
6-9 Fairly often
15
3-5 Rarely
10
1-2 Never
5
less than 1
10 0
9
nd
s
er
s ily nds ay ers
ir e ork Fam rie r aw ang
f F r
e o-
w fa St
l os C l e
10 C op
Pe
60
Female 50

40
8
11 15 and above 30
10-14 Always
6-9 20 Fairly often
5
3-5 Rarely
10
1-2 Never
Less than 1 0
10 er ds er
6 nd i ly ay
rie ork am ien aw ang
f
se o-
w F Fr far Str
o C
Cl le
12 eop
P
ANALYSIS & INTERPRETATION
Influence of SNS on Gen- ‘Y’ Male Female
Frustration due to unavailability 33 28
Family avoidance 4 4
Daily routine disturbance 15 14
Negative Impact 17 20
Invasion of privacy 16 22
Lifestyle influenced 13 16
Bad experience 8 4
Purchasing habit 6 8
 CONCLUSION
 Although there are many valuable assets to social
networking web sites, there are also major issues that
the sites must address such as the protection of private
information.
Today the situation is rapidly changing,
scholars still have a limited understanding of who is
and who is not using these sites, why, and for what
purposes. Such questions will require large-scale
quantitative and qualitative research. We hope that our
findings and the work described here will help build a
foundation for future investigations of these and other
important issues surrounding social network sites.