Main Topics

 Origin of the Company

 Marketing Strategy
 Marketing Mix
 Delivery Service

 About Case
 Questions
Origin Of the Company
 Founded in 1960 by Tom and
James Monaghan
 From “ DomiNick’s” to “Domino’s”
 More than 10,800 Company
owned & franchised outlets
 Operates over 5 continents and 70
countries
 Marketing Strategy

 Marketing Mix :
 Product – Fresh Pizza
 Price - lower middle class and middle
class income group
 Place – Branches near the Colleges and
Military bases
 Promotion – introduction of new
schemes and offers to customer

 “Our vision is to lead the internet of food in

every neighbourhood”

 “Our mission is to redefine convenience by creating inspired

food, picked up in three minutes or safely delivered in 10”
 Delivery Service
 Competitive Advantage:
 Turning to Tech
 Track Your Order

 Delivery Service
 “30 minutes guaranteed delivery or free”
Social Media Crisis, 2009
Focus Groups & Social Networks
  “worst pizza I ever had”

 “the sauce tastes
like ketchup”

 “the crust tastes
like cardboard.”
Reinvented pizza!
Revenue Sales Stock price

14% 10% 130%

Thank You!