Name: Madhuri Mutkule

Semester: 2nd
Subject: Marketing Management
Presented To Dr. Kranti Shingate

May 12
2021
MARKETING MIX OF MAKE
MY TRIP
INTRODUCTION
 MakeMyTrip is an Indian online travel
company founded in 2000 by Deep Kalra, an
alumnus of IIM-Ahmedabad. It is
Headquartered in Gurugram, Haryana.
 As of 31 March 2018, they have 14 company-
owned travel stores in 14 cities, over 30
franchisee-owned travel stores in 28 cities, and
counters in four major airports in India.
 MakeMyTrip has offices in New
York, Singapore, Kuala
Lumpur, Phuket, Bangkok, and Dubai.
Marketing Mix(4 P’s)
• The marketing mix refers to the set of actions, or
tactics, that a company uses to promote its brand
or product in the market.
• The four P’s of marketing are the key factors that
are involved in the marketing of a good or
service. They are the product, price, place, and
promotion of a good or service. Often referred to
as the marketing mix , the four Ps are
constrained by internal and external factors in the
overall business environment, and they interact
significantly with one another.
• These are the four Ps: the product (the good or
service), the price (what the consumer pays), the
place (the location where a product is marketed),
and promotion (the advertising).
Marketing Mix Of MMT (4 P’s)
1. PRODUCT
 Offer competitively priced travel products-
real time booking capability.
 Addition to airline ticket ,MMT offers hotel
booking, holiday packages , car rentals ,
trains & cruises for Indian and international
destinations.
 Offer travel insurance , access to business
lounges and valuable shopping discount
booklets.
 Also offers information visas, passports ,
insurance , travel and finance.
 B2C and affiliate services.
2. PRICING
 The main pricing model adopted by MakeMyTrip is to
provide the users with best offer deals provided by
various tour operators and travel service facilitators.
 This provides the customers a wide range of options
to choose depending on his preference and budget.
The main motive of MakeMyTrip is to get large
customer base and thereby increase its revenue
through economies of scale.
 There has been rising competition in terms of rising
number of portals providing such services and in
terms of staying ahead it is necessary to incentivise
the customers in terms of reduction in price or
offering combo packages. The companies tie ups with
various service providers also enable it to provide
such offers.
3. Place and Distribution Strategy
 MakeMyTrip is known to people mainly
through its online presence in form of
internet website and mobile application
platform.
 Also the features on these platform are
user friendly wherein the customers can
avail the services and view wide variety of
offers.
 This also enables to provide 24*7 service to
the users and can be accessed anywhere
across the globe. MakeMyTrip also has
offline presence in form of 65 retail stores
across 50 different cities in India along with
New York and Sydney.
4. Promotional and advertising strategy
 MakeMyTrip has a strong brand presence owing to its great
marketing exercises.
 Major share of the promotion of is done through digital
marketing.
 Through platforms like Facebook, Twitter and YouTube it has
been able to convey its brand to the online masses. Some of
the television commercials and newspaper advertisement have
been undertaken to reach wider range of people.
 MakeMyTrip also makes use of its promotional offers in terms
of discounts and special services to premium users to make
better brand awareness. It has been stated that almost 1
million routes in India is covered by the network of
MakeMyTrip. Associations with financial institutions like banks
to generate more offers are also being undertaken to reduce
competition.
Hope you liked my presentation.
Madhuri

You can check more about MakeMyTrip at

https://www.makemytrip.com/