Company Analysis of

Faculty :- PRESENTED BY:

Prof. Nikhil Ranjan Barat PIYALI BHATTACHARJEE, MANASHI ROY
Dr. Kaustav Ghosh SOURAV MANNA, SOURA SHANKAR DE
PGDM 1ST YEAR (TERM II)
 BOARD OF DIRECTORS
• Mr N. S. Sekhsaria
Chairman 
 
• Mr Paul Hugentobler 
Deputy Chairman
•  Mr Kuldip K Kaura 
Chief Executive Officer & Managing Director

• Mr S M Palia
Mr Naresh Chandra
Mr Markus Akermann
Mr M L Narula 
Mr D K Mehrotra
Mr R A Shah
Mr Shailesh Haribhakti 
Mr Aidan Lynam 
Mr Sushil Kumar Roongta
 Incorporated on 1st August 1936

 Change of name to ACC Ltd with effect from September 1, 2006

 In 2008 ACC wins CNBC TV18 India Business Leader Award

 ACC(Associated Cement Companies Limited) is India’s foremost

manufacturer of cement and ready mix concrete

 16 modern cement factories, more than 40 Ready mix concrete

plants, 20 sales offices, and several zonal offices.

 ACC has rich experience in mining, being the largest user of

limestone. 

 ACC has taken purposeful steps in knowledge building.

 Products
 Portland Cement :
43 Grade Cement
53 Grade Cement

 Blended Cements
Fly-Ass Based Portland Pozzolana Cement
Portland Slag Cement

 Bulk Cement

 Readymix Concrete
 Policies & Principles

 Human Rights

 Labour Standards

 Environment

 Anti Corruption
 Corporate Social Responsibility
 Community & Rural Welfare

 Education

 Healthcare

 HIV/AIDS treatment

 Disaster Management

Corporate Governance
 Audit committee was constituted in 1986

 The shareholders- investors grievence committee started from 1983

Corporate Governance in ACC is way of life

 Human Resource Policies

 Employee Safety

 Employee Learning & Development

Built A State-of –The-Art training Facility “ACC academy”

Built training Facility plus Residential campus “ ACC Cement Technological Institute”

 Enabling Employees :

ACC modify its performance management System

ACC launched an Employee Portal called “Accelerate”

Introduced Hay Job Evaluation System For its senior management

 SWOT Analysis
STRENGTHS :-
1. It is having a good image & brand loyalty among consumers
2. Service is good
3. “Dhalai Karne Ke Liye” people ask for ACC
4. They have same price prevailing for wholesale at dealers/stockiest retailers end

WEAKNESS :-
5. Low emphasis on promotion
6. Lack of awareness programs for consumers
Oppurtunity :-
1. Intensive use of cement is taking place & Govt is spending heavily on
infrastructure project
2. FDI in infrastructure sector is going to increase
3. Roads undergoing through transformation process

Threats :-
4. Large no of players in the industry
5. India’s exponential growth in international cement companies can start price
war
6. Players such as Jaypee Cement, Prism Cement & Birla Samrat are eating up
considerable market share
 AWARDS
• Indira Gandhi Memorial National Award

• SWORD of Honour

• FICCI Award

• Good Corporate Citizen Award

• ACC tops cement industry in Karmayog CSR rating

 Mordenisation/Expansion projects

• Capacity expansion at Bargarh plant increase to 2.3 mtpa together

with 2 captive power plants of 15 MW each.

• Expansion of Wadi II plant and Chanda in Maharashtra with captive

power plants of 25 MW each

• Setting up of 2 separate new grinding plants in Bellary and Kolar in

Karnataka
 Acquisition & Divestment

• Acquired 40% in Alcon cement company Pvt. ltd having

grinding facility at Surla, Goa

• Acquired from IDBI Bank LTD 12.41% Equity Shares of Bulk

Cement Corp. ltd. Increasing its shareholding to 94.65%

• Sold its wholly owned subsidiary ,ACC Machinery Company

Ltd. For Rs45 crores.
 RESEARCH &DEVELOPMENT
• Improving quality of blended cement through
innovative processing, utilising industrial by-
products.
• Conservation of resources through use of low-
grade limestone for cement manufacture.
• Quality Benchmarking exercise for different
market clusters of ACC products.
• Recycling of wastes and research for efficient use
of scarce materials.
 Mergers
• In 2006 :
Subsidiary Companies Damodhar Cement & Slag Ltd, Bargarh
cement Ltd and Tarmac(India) Ltd merged with ACC

• ACC merged with Gujrat Ambuja Cement Ltd.

 Subsidiaries

• ACC concrete Ltd.

• ACC Mineral Resources Ltd.
• Bulk Cement Corporation(India) Ltd.
• Lucky Minwat
• National Limestone Company Pvt Ltd.
• Encore Cement & Additives Pvt Ltd.