S W O T

STARBUCKS

STARBUCKS is an American coffee company and coffeehouse

chain. STARBUCKS was founded in Seattle Washington in 1971.
As of early 2019, the company operates over 30,000 locations
worldwide.
 Strong Brand Recognition

STRENGTH
THE MOST RECOGNIZED COFFEE BRAND IN THE
WORLD

Premium Coffee, Premium Consistent With Overall

Brand Strategy
 Clients Love The Atmosphere In
Starbucks

STRENGTH
Clients Love The Atmosphere In Starbucks

FREE Wi-Fi
STRENGTHS Starbucks is present all over the
world
 CLIENTS CAN FIND STARBUCKS EVEN WHEN TRAVELLING
OVERSEAS
STARBUCKS
YOUR HEADING

STARBUCKS STARBUCKS

STARBUCKS

STARBUCKS
 Great Supply Chain
D
STRENGTH Management
Great Supply Chain Process

Great coffee

Consistent with
differentiation strategy
 A Product is not customized in local
tastes

WEAKNESSES
Product is not customized in local tastes
WEAKNESSES Not Easily Affordable in all countries
WEAKNESSES High Employee Turnover
High Employee Turnover
OPPORTUNITIES Easy Access to New Countries
CLIENTS CAN FIND STARBUCKS EVEN WHEN TRAVELLING
OVERSEAS
OPPORTUNITIES Agreement With Movie Producers
THREATS Saturation of the US Market

Healthier lifestyle trends

 S W O T

 Strong Brand  Product is not  Easy access to new  Saturation of the US

Recognition customized to local countries market
tastes
 Clients love the  Agreements with movie  Healthier lifestyle
atmosphere in  Not easily affordable in producers trends
Starbucks all countries

 Starbucks is present all  High employee turnover

over the world

 Great Supply Chain

Management
Recommendations

Pricing Strategies

Product Development Marketing Strategies

Innovation Branding Strategies