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Brand Communication Plan: Positioning: Vincom Mega Mall Royal City - ALL TO ONE Message: New Hall of Experiences
Brand Communication Plan: Positioning: Vincom Mega Mall Royal City - ALL TO ONE Message: New Hall of Experiences
(3) Billboard
Amee Hoang Dung Hoa Minzy
VinID will be used to check in the program
The traditional rent structure undervalues the role The new rent structure allows mall operators to
of physical stores in the shopping journey capture the full value from retailers
Base rent $15 PSF/month + Base rent $11,25 PSF/month (25% discount)
Revenue share + +
*Increase footfall
(Since our strategy increases the value bringing to the new target)
*Increase revenue
(Mall managers will increase rental revenue by implementing a flexible, footfall rent structure)
ALL TO ONE