BUILDING SUSTAINED COMPETITIVE

ADVANTAGES

FINAL PROJECT

PRESENTED BY:
NIAMATULLAH KHAN_S2020275004
ROOMA SALEEM_S2020275009
IRTAZA HAMID_S2020298004
 INTRODUCTION-NEED OF PRODUCT
PACKAGED MILK AND MILK
PRODUCTS

 URBANIZATION
 EDUCATION
 YOUNG POPULATION
 DEMAND OF HEALTHY AND
SAFTY MILK PRODUCTS
 DEMAND OF QUALITY MILK
 HEALTH CONSCIOUS
 VISION-MISSION-VALUES

VISION STATEMENT

 Our commitment to purity and

quality
 To be among the leading
companies that combine natural
products and safety in the
packaged milk and milk products
 To be the largest producer of
packaged milk in Pakistan
 VISION-MISSION-VALUES

MISSION STATEMENT

 To offer healthy, reliable milk

products that improves people's
quality of life.
 To spread this tradition of milk
products throughout Pakistan,
making it possible for everyone
to reach the best and the most
natural state of milk.
 VISION-MISSION-VALUES

VALUES

 Trust
 Passion
 Quality
 Social Responsibilities
 Team Work
 Innovation
 Transparency
STRATEGIES
 STRATEGIES

OBJECTIVES OF THE BUSINESS

 Profit Maximization
 Business growth
 Market expansion
 Eco friendly business
 Social responsibilities
 Contribution in economy
 STRATEGIES

PURPOSE OF THE BUSINESS

 Consistency in Profit Margin and Return on Investment.

 Efficiency in production cycle
 Effectively utilization of Business Resources (Human resources, financial
resources, materials, business relations etc.)
 Maintain Supply and Demand
 Measuring the performance of the employee productivity and satisfaction
 Customer’s satisfaction is more important for our company. Proper check
and balance of customer’s satisfaction
 STRATEGIES

MARKETING PLAN COMPETITIVE STRATIGIES

 Social media ads  No compromise on quality,

 TVC  Consumers’ health
 Billboards  Customer's satisfaction
 Health awareness events  Purity and Freshness
 Follow govt. policies regarding
 Newspaper ads
quality of products,
 Print ads
 Maintaining equal distribution of
demand and supply.
 Health awareness events.
 Reasonable prices products
 Corporate social responsibilities
 STRATEGIES

MANAGEMENT ORGANIZATION DESIGN

 Top level managers  Chain of command

 Middle level managers
 First line managers
 NINE BUILDING BLOCK BUSINESS MODEL

INFRASTRUCTUR MANAGEMENT

 CORE CAPABILITIES
 Pure and Fresh milk
 High Quality Milk
 International standards production procedures
 Defined Organization Structures
 Effective Management system
 High qualified leadership
 Teamwork
 Employees satisfaction and motivation
 Health awareness events
 NINE BUILDING BLOCK BUSINESS MODEL

PARTNER’S NETWORK

 Legal advisors
 Business advisors
 Auditing firm
 Security firms
 NINE BUILDING BLOCK BUSINESS MODEL

VALUE CONFIGURATION

 Collection of raw milk from dairy forms

 Process through high standardize process and use advanced technology
for process.
 The milk is collected in advanced plants and pasteurized to preserve its
freshness and nutritional properties.
 Then, it is packed untouched in free of germs environments and offered to
costumers in a hygienic and safe packaging.
 Presenting to buyers through Company’s branches, retailers, franchises
etc.
 NINE BUILDING BLOCK BUSINESS MODEL

VALUE PREPOSITION

 High Quality Milk

 Pure and Fresh Milk
 Reasonable prices products
 NINE BUILDING BLOCK BUSINESS MODEL

CUSTOMERS RELATIONS

 Social Media Communication

 Events
 Sponsorships
 Surveys about products quality for Customer’s satisfaction
 NINE BUILDING BLOCK BUSINESS MODEL

DISTRIBUTION CHANNALS

 Company branches
 Franchising
 Retailers
 Social media ads
 TVC
 Billboards
 Health awareness events
 Sponsorship
 NINE BUILDING BLOCK BUSINESS MODEL

TARGET CUSTOMERS

 Male and Female

 Children
 Adults
 Old citizens
 All cities of Pakistan
 Reasonable prices products for all customers
 NINE BUILDING BLOCK BUSINESS MODEL

INVESTMENT

 Shareholders capital
 Reserves and surplus
 Financing institutions
 NINE BUILDING BLOCK BUSINESS MODEL

COST STRUCTURE

 Cost of Goods Sold________________55%

 Administration Cost_______________10%
 Selling and Distribution Cost________20%
 NINE BUILDING BLOCK BUSINESS MODEL

REVENUE STREAMS

 Milk__________________65%
 Flavored Milk__________15%
 Yogurts_______________8%
 Flavored Yogurts_______7%
 Creams_______________5%
 SWOT ANALYSIS
STRENGHTS & WEAKNESSES

 STRENGHTS
 Certified by all quality assurance organization.
 More iron in lactogenic products for children’s growth sponsorship by good
physicians.
 It covers all types of essential nutrients e.g. potassium, calcium, phosphorus,
protein vitamin A and vitamin D.

 WEAKNESSES
 Competitor’s activities that can be seen as your weakness
 Short shelf life of Pasteurized milk as compared to UHT Milk making it a sensitive
product.
 It only focuses on urban areas not in rural areas.
 SWOT ANALYSIS
OPPORTUNITIES & THREATS

 OPPORTUNITIES
 Changes in social patterns and lifestyles.
 Interesting trends in industry.
 Packing of Pasteurized milk in Tetra packaging to obtain a longer shelf life can be
explored to overcome the distribution and trade related challenges.

 THREATS
 Increase number of competitors
 The increase of substitute products
 Local milk producers provide milk to homes.
 PORTER’S DIAMOND MODEL
 FACTORS CONDITIONS
 Increase in product line of milk products
 Innovations
 Advance Technology
 Effective and Efficient way of production

 DEMAND CONDITION
 Urbanization
 Safety food
 Required Healthy foods
 Education
 Quality Requirement by consumers
 PORTER’S DIAMOND MODEL
 RELATED AND SUPPORTED INDUSTRIES
 Dairy forms
 Quality Issues
 No control on Dairy forms to maintain quality

 GOVERNMENT
 Policies regarding Packaged milk
 Sales tax on packaged milk
 No sales tax on loos milk
 Changing of leadership
 HUMAN RESOURCE MANAGEMENT

HUMAN RESOURCE

 Management Section
 Marketing and Distribution
 Accounts and Finance
 HR Department
 General Administration
 Milk Collection
 Processing Depart
 Quality Analysis
 Packaging
 General Store
 Maintenance (Electrical &
Mechanical)
 EXPECTED PROFITABILITY & GROWTH

PROFITABILITY

 NET PROFIT MARGIN

15-20%

 RETURN ON INVESTMENT

20-25%
 EXPECTED PROFITABILITY & GROWTH

GROWTH

 Increase in Consumption Milk

and milk products every year
 Pakistan is third largest milk
producer in the world
 Asia, Africa and Latin America
will be the biggest potential
market for packaged milk
 Packaged milk has a great
market in Pakistan and
Internationally
 GOVERNMENT POLICIES
 The rules of government of Pakistan do affect the companies and brand.
The Companies policies are affected and its budget is also affected.
 part they buy chillers interior the nation.
 Increases the costs of light and petrol impact transportation and
other fetched.
 Changing arrangements of Government impacts generally industry.
 Changes policies of Government effects overall industry.
 Government has a complete and comprehensive legal framework for milk
industry to keep thing flow.