Département : Sciences et Techniques de Gestion

Première année Master spécialisé

Option : Management des Réseaux Logistique

Position

tools
ing
Realised by: Supervised by: Pr EL OMARI
ROUNDI Taoufik
TAZI Hala
 1- Definition

2 - The importance of a good positioning

strategy

Plan 3 - Types of the positioning strategies

4 – How to create an affective market positioning strategy

5 - 5 Positioning Tools to Target Brand

6 - Conclusion
 1-What is a positioning
strategy?

Strategic positioning is all about establishing a direction in your company

vision and proactively seeking ways that vision can be met.You want to
devise a clear direction as it will provide you with a clear focus of
delivering value to your customers, and do so better than the competition
introduction
that surrounds you.
A successful strategic position will consider every possible context and
scenario in your space.
 2-The importance of a good positioning
strategy

understand the environment Understanding Customer Needs

enough to change and adapt

Create a strong competitive position Define a clearer target market

 Types of positionning strategies

• Product attributes and benefits: Associating your brand/product with certain

characteristics or with certain beneficial value

• Product price: Associating your brand/product with competitive pricing

• Product quality: Associating your brand/product with high quality

• Product use and application: Associating your brand/product with a specific

use

• Competitors: Making consumers think that your brand/product is better than

that of your competitors
 How to Create an Effective Market
Positioning Strategy?

Determine
company Identify current Competitor Develop a
uniqueness by market position positioning positioning
comparing to analysis strategy
competitors
5 Positioning Tools to Target Brand
 APPEARANCE
– DRESS FOR SUCCESS –
LOOKS ARE IMPORTANT!

1
 MESSAGING
– SAY WHAT YOU MEAN – MEAN WHAT YOU SAY

2
 DISTRIBUTION –
“WHERE CAN I GET IT?”–
 “LOOK WHAT I FOUND!”

3
 ADVERTISING
– HOW YOU GET THE WORD OUT. –
“I HEARD ABOUT THIS BRAND”

4
 BEHAVIOR

– IT’S NOT WHAT YOU SAY IT’S WHAT YOU DO. –

WALK THE TALK!

5
Conclusion
THANK
YOU !