INFORMATIVE,

PERSUASIVE,
ENTERTAINMENT AND
SPECIAL TYPES OF
COMMUNICATION
“Communication is made for
numerous purposes. The way
messages are crafted depends highly
INFORMATIVE
COMMUNICATION
 It involves giving than asking.
 Deals with facts unknown to audience
 By sharing information, ignorance is reduced, or better yet, eliminated.
 The informative value of a message is measured by how novel and
relevant the information is or kind of understanding it provides the
receivers.

Examples: News Report, Class Demo Teaching, symposium, seminar

 Guidelines for Successful
Informative Speech
1. Choose an appropriate topic.
2. Limit the topic and determine the central idea.
3. Present the specific purpose in a clear, concise, declarative
sentence.
4. Make a tentative outline.
 PERSUASIVE
COMMUNICATION
 It is an art of gaining fair and favourable considerations for our point of view.
 It:
1. Choice among options
2. Advocates something through a speaker
3. Uses supporting material to justify advice
4. Turns the audience into agents of change
5. Asks for strong audience commitment
6. Gives importance to speaker’s credibility
7. Appeals to feelings
8. Has higher ethical obligation

Examples: politician’s speech, commercial, product demonstration, religious group inviting someone to attend service
Three Subtypes
1. TO CONVINCE
Directed toward the audience when the speaker wishes to seek approval for his
recommendation.

2. TO STIMULATE
When the speaker wishes the audience to sympathize with his proposals (reinforce
audience existing beliefs, attitudes and emotions)

3. TO ACTUATE
When the audience did action right after hearing the persuasive speech
Basic
Appeals
1. EMOTIONAL
Should not be overdone and must have logical basis

2. PERSONAL
Speaker should have respectable character

3. LOGICAL
Should observe ethical standards, free from any attempt to deliver
emotional or biased argument
ENTERTAINMENT SPEECH
 The main purpose is to put an audience in a relaxed mood
 Secondary purpose is to provide information

Examples: clown, magician, comedians, host, emcee, magician

SPECIAL TYPES
These are speeches which are delivered during special
events
Examples: condolence speech, matrimonial,
graduation, apologizing, house warming, baptismal,
funeral
 The following speeches should be performed:
1. Matrimonial
2. Funeral
3. Condolence
4. Commercial Model Speech
5. Clown speech
6. Comedian
7. Magician
8. Graduation (valedictory/salutatory)
APPROPRIATE PROPS AND COSTUMES ARE REQUIRED
Aside from the individual performances, the class will submit an album containing individual and group
pictures per kind of speech with the printed copy of your speeches.